Ben Goodsell

  • SEO For Featured Snippets Leads To Big Gains

    Note: This piece with co-authored by Cheryl Jones. The way customers search has changed dramatically, particularly in recent years, with the growing popularity of voice and mobile search. Major updates like Caffeine and Hummingbird have helped cater to this more conversational search trend, but the introduction of the technology driving the Knowledge Graph, Direct Answers a ...

    Ben Goodsell/ Marketing Landin SEO Google- 10 readers -
  • SEO For Featured Snippets Leads To Big Gains

    Note: This piece with co-authored by Cheryl Jones. The way customers search has changed dramatically, particularly in recent years, with the growing popularity of voice and mobile search. Major updates like Caffeine and Hummingbird have helped cater to this more conversational search trend, but the introduction of the technology driving the Knowledge Graph, Direct Answers a ...

    Ben Goodsell/ Search Engine Landin SEO Google- 17 readers -
  • iOS 9 Content Blocking Reports For Google Analytics

    Last month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile devices. Many saw this move as escalating the ongoing conflict surrounding ad blockers. Seth Godin put it most elegantly in a recent post (emphases mine): [I]n the face of a relentless race to the bottom, users are taking control, using a sle ...

    Ben Goodsell/ Marketing Landin Display Content Google- 21 readers -
  • How To Find Historical Google Search Query Data in 8 Clicks

    In May, the new Google Search Console (GSC) Search Analytics Report was made available. This release, followed by debut of the Search Console API, made it easier than ever to take advantage of Google's own measurement of your site's movement in SERPs. Unfortunately the Search Analytics Report user interface has a 90-day historical limitation, so SEOs were limited to CSV dow ...

    Ben Goodsell/ Search Engine Watch- 11 readers -
  • 3 Steps To Find And Block Bad Bots

    Most SEOs have heard about using Log Files to understand Googlebot behavior, but few seem to know they can be used to identify bad bots crawling your site. More and more, these bots are executing JavaScript, inflating analytics, taking resources and scraping and duplicating content. The Incapsula 2014 bot traffic report looked at 20,000 websites (of all sizes) over a 90-day ...

    Ben Goodsell/ Search Engine Landin SEO- 13 readers -
  • Testing the International Googlebot, Simplified

    Last month we discussed how, in an attempt to keep up with the rising trend of sites dynamically changing content depending on the location or language preference of their customers, Google has started crawling from non-U.S. IP addresses. Google now requests URLs with Accept-Language headers to discover content that is locale-adaptive.

    Ben Goodsell/ Search Engine Watch- 9 readers -
  • Proactive Alerts For SEO Reporting Using Google Analytics

    The Age of Information is undergoing a radical transition, from making data accessible to having relevant information presented to us when it matters. Getting notified of your parking location the minute you step off a plane. Getting an alert containing a list of items while walking through the front door of the grocery store. Modern technology has made this all possible.

    Ben Goodsell/ Search Engine Landin SEO Google- 31 readers -
  • Is Your Site Configured For the International Googlebot?

    Every once in a while, a major shift happens in the SEO tectonic crust. In January, no one seemed to notice the tremor, but there was a change in the foundation of international SEO best practices when Google improved the way Googlebot looks at how content changes based on location (IP) or a user's preferred language settings (Accept-Language HTTP header).

    Ben Goodsell/ Search Engine Watch- 15 readers -
  • Drop In Bing? Moving To HTTPS (SNI) Would Have Caused It

    Last August, Google announced they’d be giving a small ranking boost for serving secured (HTTPS) content, in an effort to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.” As more and more sites migrate, Bing seems to have had trouble keeping up with uprising security methods and standards.

    Ben Goodsell/ Search Engine Landin SEO- 35 readers -
  • Monitoring Site Changes for SEO

    Part of being a great SEO is having the ability to explain the ebb and flow of organic visits to the client's site. This can be tough when considering all the many factors at play, but tracking changes made to the site can often help isolate half of the equation. In this article we'll show how to use the Page Monitor Chrome Extension to create alerts when page content changes.

    Ben Goodsell/ Search Engine Watchin SEO- 19 readers -
  • SEO Reporting – A Simple Yet Powerful Approach

    As we all know, reporting for SEO can be very complex. One way to simplify is to begin thinking about it as a two-piece logical flow, SERP first, impact second. In other words, show SERP change followed by the impact on a particular site. You may have heard before, "Ever since secured search happened, keyword reporting is DEAD!!", or that it’s an outdated way of thinking.

    Ben Goodsell/ Search Engine Watchin SEO- 6 readers -
  • Fast SEO Competitive Analysis Part 3: Search Presence

    This is the third and final part of a series on fast SEO competitive analysis. In the first article we went over the basic, but essential keyword research process. Focusing on more than just individual keywords, and looking specifically for search behaviorand categorizing target keywords. In part two we identified where content gaps existed by looking at what was most releva ...

    Ben Goodsell/ Search Engine Watchin SEO- 4 readers -
  • Fast SEO Competitive Analysis

    Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. Not until we comprehensively understand what people are using to find our client’s products or services in search engines, can we begin identifying issues and focusing on high-opportunity areas.

    Ben Goodsell/ Search Engine Watchin SEO Google- 9 readers -