Ben Harper

  • Think Lean to Win at Content Marketing

    Content marketing is not typically aligned with lean production – a scientific method of eliminating waste within a manufacturing system – but thinking lean has strategic advantages for content marketers. Lean methodology, formalized in the book The Lean Startup by Eric Reis, applies to organizations of all sizes and all levels of sophistication.

    Ben Harper/ Content Marketing Institutein Content- 17 readers -
  • How to Make Your Facebook Marketing Work for B2B

    Do you target other businesses? Are you struggling to generate more Facebook engagement? Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page. In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client.

    Ben Harper/ Social Media Examinerin Social- 14 readers -