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Content marketing is not typically aligned with lean production – a scientific method of eliminating waste within a manufacturing system – but thinking lean has strategic advantages for content marketers. Lean methodology, formalized in the book The Lean Startup by Eric Reis, applies to organizations of all sizes and all levels of sophistication.
Are you remarketing to people with Facebook or Google? Did you know you can do the same thing with Twitter? Whether you run campaigns for a client or your own business, you want to get the greatest benefit for your spend. Remarketing to your audience helps you do that. In this article I’ll explain how Twitter tailored audience targeting works and how to find the right user ...
Do you target other businesses? Are you struggling to generate more Facebook engagement? Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page. In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client.