Ben Jacobson

  • New evidence highlights the conversion lift of mobile optimization

    No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage exceeded desktop for the first time, and usage worldwide continues to soar. Today we’re spending about 70 percent of our media time and 79 percent of our social media time on mobile. At the same time, though, mobile conversion rates lag far behind desktops.

    Ben Jacobson/ Marketing Land- 22 readers -
  • How to inject urgency into your product pages

    There are many powerful ways to influence your customers and heighten your conversions, but one of the most effective methods is instilling urgency. If you can successfully inject urgency into your sales-oriented content, including your product pages, you’ll have a much greater chance of increasing your conversion rates.

    Ben Jacobson/ Marketing Landin How To's- 26 readers -
  • Three reasons you might not need Google AMP after all

    Mobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly. Even those that are designed to look good on smaller screens still run the risk of loading slowly as a result of poor image optimization or heavy reliance on JavaScript and other large files.

    Ben Jacobson/ Search Engine Watch- 33 readers -
  • How to Target Your Customers With Social Ads

    Do you want to advertise to your existing customers? LinkedIn, Facebook, Pinterest, and Twitter all let you deliver ads to your actual customers. In this article, you’ll discover how you can use four popular social networks to reach custom audiences with your content. Discover how to target your customers with social ads.

    Ben Jacobson/ Social Media Examinerin Social How To's- 14 readers -
  • How to Create Twitter RSS Feeds for Better Prospecting

    Do you use Twitter to find prospects? Looking for a better way to organize relevant conversations? You can use your favorite RSS reader to monitor customized Twitter searches, Twitter lists, and hashtags that relate to your business. In this article, you’ll discover how to set up RSS feeds to easily monitor and manage a steady flow of Twitter leads.

    Ben Jacobson/ Social Media Examinerin Twitter- 16 readers -
  • How to Nurture Leads Using Medium Letters

    Wondering how to use Medium for business? Want to use Medium to engage with prospects? Medium’s Letters feature lets you communicate directly with prospects so you can build meaningful relationships with them. In this article you’ll discover how to use Letters on Medium to nurture leads. Why Medium Letters? More than just a place to publish long-form content, Medium is a s ...

    Ben Jacobson/ Social Media Examinerin How To's- 14 readers -
  • How to Create Buyer Personas With Google Analytics

    Do you want to learn more about your social media followers? Have you created social media buyer personas? You have to know your audience before you can serve them on social media. In this article I’ll show you how to create buyer personas for your social media audience using Google Analytics. Why Buyer Personas? A buyer persona goes beyond the definition of your target audience.

    Ben Jacobson/ Social Media Examinerin Google- 31 readers -