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Back in October, we announced the release of our first product designed to help marketers manage and optimize their social advertising campaigns. We’ve been praising the value of paid search since our inception, and our mission as a company has long been to make it easier to succeed in PPC for companies of all shapes and sizes.
WordStream exists for one reason: to help small businesses squeeze as much value out of their paid search campaigns as humanly possible. But so often when we talk about value to our customers, we have conversations about clicks or impressions, when our customers really only care about the end result – leads.