Ben Kunz

  • Opinion: Think digital ads don’t work? You’re bad at math

    Ben Kunz is vp of strategic planning at Mediassociates, a media planning and buying agency Like a perennial weed, a prickly advertising grump has once again sprung up, claiming the flower of all digital advertising — the banner ad! — doesn’t work. This week an anonymous media CEO, whom for narrative purposes we’ll call “Deep Throat,” told Digiday that marketers are squandering ...

    Ben Kunz/ Digiday- 12 readers -
  • Ad blocking may save digital marketing from itself

    Ben Kunz is vp of strategic planning at Mediassociates, a media planning and buying agency. Every so often, the ad industry enters a panic mode tied to a subconscious self-loathing. Last year, Facebook slashed the organic reach of brand posts making ad gurus fret: Can social media work as a marketing platform? (Admit it, we always wondered.

    Ben Kunz/ Digiday- 27 readers -
  • Dear Faris: You’re wrong about banner ads

    Ben Kunz is vp of strategic planning at Mediassociates, a media planning and buying agency. Faris, I must politely disagree with your column, “Why banner ads are broken beyond repair.” Yes, banner ads may be a less-effective form of advertising communication than others, but holding tiny online billboards up to 30-second mini-movies on TV as a binary judgment that “one works a ...

    Ben Kunz/ Digidayin Social Facebook- 10 readers -