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Ben Kunz is vp of strategic planning at Mediassociates, a media planning and buying agency Like a perennial weed, a prickly advertising grump has once again sprung up, claiming the flower of all digital advertising — the banner ad! — doesn’t work. This week an anonymous media CEO, whom for narrative purposes we’ll call “Deep Throat,” told Digiday that marketers are squandering ...
Ben Kunz is vp of strategic planning at Mediassociates, a media planning and buying agency. Every so often, the ad industry enters a panic mode tied to a subconscious self-loathing. Last year, Facebook slashed the organic reach of brand posts making ad gurus fret: Can social media work as a marketing platform? (Admit it, we always wondered.
Ben Kunz is vp of strategic planning at Mediassociates, a media planning and buying agency. Faris, I must politely disagree with your column, “Why banner ads are broken beyond repair.” Yes, banner ads may be a less-effective form of advertising communication than others, but holding tiny online billboards up to 30-second mini-movies on TV as a binary judgment that “one works a ...
Ben Kunz is vp of strategic planning at Mediassociates, a media planning agency. It’s September once again, and so we eagerly wait for Apple CEO Tim Cook, like The Great Pumpkin, to finally emerge from his product patch to unveil a new Apple gadget that is exciting. Yawn. Apple has been slow on design upgrades in recent years, mocking us with an iPhone 5 screen the same size ...