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The renowned social network ‘WeChat’ is of great interest to western marketers currently, and it should well be. With 700 million active users it has become the gateway into China, your WeChat activity has become arguably more important than your website in China. For B2C and B2B, WeChat is a key marketing tool in the aptly named ‘mysterious orient’.
The social media platform WeChat is the natural first step for brands expanding into the Chinese market. I wrote this article for marketers interested in conducting WeChat campaigns, and starting their journey into this enormous market of potential customers. What is WeChat? The platform WeChat (Weixin 微信 in Chinese) was released in January 2011 by tech giants ”Tencent” in China.
The Chinese social media landscape is arguably the most dynamic, unique and fascinating in the world. Social media in China has grown phenomenally with the rise of Weibo (China’s answer to Twitter) and WeChat (arguably a fusion of Facebook and Whatsapp). This is because of an increasingly high internet penetration rate with just under 50% of the total Chinese population online.