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It’s funny to think about now, but there was a time not long ago when people were seriously wondering whether it was worth it to spend money advertising on social media. If you’ll recall, General Motors decided to stop running ads on Facebook in 2012, saying it would instead create content for its brand pages without paying for promotion.
How do you measure the ROI of video advertising? The End of the Beginning Marketers are, these days, overcoming the early barriers to adoption of digital video advertising. Those included concerns over brand safety, fraud and scalability. Although there are still plenty of scare stories about these subjects around (“This beheading video is brought to you by Nissan” is a popul ...