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Published 29 mins ago 22 Print is old fashioned. Print is expensive. Print is slow. There are many ways to articulate the decline and death of this paper-based medium, but don’t declare it down for the count just yet. The same programmatic forces that have revolutionized the digital advertising and marketing industries are making their way into a format that is often l ...
Let’s face it: Condé Nast hasn’t always been a trailblazer when it comes to digital media. The magazine publishing giant, by all accounts, was slow to appreciate the need for a robust online presence. But in recent years Condé Nast has made huge progress on the digital front. The best evidence? Condé, the company that publishes The New Yorker, among other venerable titles, is ...
) Brands and publishers have been using paid links (often at the bottom of articles) for this purpose for some time. But paid links are just the beginning of what’s possible. Programmatic marketing offers a wide range of options for effective content distribution. BuzzFeed, for example, uses Facebook to promote its articles, and what better way to use Facebook than via its RTB exchange, FBX.
As consumers, we’re exposed to a lot of ads each day. Just how many is up for debate; Consumer Reports puts the number at 247, and the Business Journal Phoenix says 600, while the Union of Concerned Scientists estimates we’re bombarded with 3,000 commercial messages in a single day. Whatever the number, I think we can all agree it’s a lot, and certainly way more than any one ...
How do you define nostalgia? To me, it’s lying in a hammock and reading the entire Lord of the Rings trilogy on hot August days. And playing card games around the dining room table after the holiday dishes are cleared. Nostalgia is unique to everyone, of course, but there is one thing that’s common to us all: It has a sensory trigger that brings back memories of unfettered happiness.
Not too long ago, I spoke to Steve Herrera, an executive recruiter at SEBA International, about what it takes to be a great CMO in this era of data-driven marketing. Specifically, I asked him about the great divide in marketing skills: Silicon Valley vs. Madison Avenue, or put another way, data geek vs. storyteller.