ben texara

  • Are You In or Out? Considerations for In-House or Agency SEM Roles

    Catsup or ketchup? Superman or Batman? “Less filling” or “Tastes great”? Agency or in house? Do questions get more divisive or polarizing than the ones above? I certainly have strong opinions on all of those quandaries, but as someone who has spent the majority of their professional career building brand awareness and driving revenue through direct digital advertising, I can tell you that th.

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