ben wood

  • How to Research and Target Informational Search Queries

    It is commonly accepted that there are three different types of search query: Transactional: This user is looking to complete a purchase or transaction of some kind. Navigational: Navigational searches are those which are an attempt to find or access a specific brand or website. Informational: These searches are focussed on the user getting more information about a pro ...

    State of Digitalin SEO Content How To's- 17 readers -
  • Creating Link Worthy Content Using Competitor Research

    For savvy marketers, acquiring links should not be the sole objective of content marketing activity. Content marketing is actually defined as the creation and distribution of content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action. However, it is hard to overlook the associated value that relevant backlinks acquired to ...

    State of Digitalin Content- 11 readers -
  • How to Conduct a Quickfire Technical SEO Audit

    In a recent survey, 39% of SEOs suggested that technical SEO is the first area they look to tackle when taking on a new project. These stats are hardly surprising, as the technicalities of how a website is built will clearly underpin any efforts to improve its performance in organic search. Here we outline 5 key areas you can audit in just a few hours to highlight essential fi ...

    State of Digitalin SEO How To's- 14 readers -