Benjamin Spiegel

  • SocialPro 2016 recap: What Your Social Data Should Be Teaching You

    I had the pleasure of attending Chris Kerns’s session on “What Your Social Data Should Be Teaching You” at Marketing Land’s SocialPro 2016 conference in Seattle. Kerns, vice president of research & insights at Spredfast, provided a wealth of insights in this packed 30-minute session. Spredfast’s Chris Kerns This was probably one of the most exciting sessions at SocialP ...

    Benjamin Spiegel/ Marketing Landin Social- 13 readers -
  • Why CPG brands (and their budgets) need to focus on e-retail search

    Back in 2014, we talked about the threat that vertical search engines pose to Google. Fast-forward to today: Consumer behavior has increasingly shifted, and according to a BloomReach study, almost half of all product searches begin and end inside Amazon. The growth of search activity on these vertical engines has created a new industry: e-retail search marketing.

    Benjamin Spiegel/ Marketing Land- 12 readers -
  • How to win on Amazon: Tips for successful keyword strategies

    Amazon is not only one of the top digital shopping destinations, but it also has become a major search engine for product-related searches. In a previous Marketing Land article titled, “The Future of Search for CPG Companies,” I discussed the shift in consumer behavior regarding product-level search, making Amazon the product search engine of choice for many consumers.

    Benjamin Spiegel/ Marketing Landin How To's- 11 readers -
  • Where will SEO go this year?

    In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets, instant answers and ever-changing metrics to contend with, but SEO practitioners are used to that pace of change. However, with conversations in the first quarter of this year still swirling around ad blocking and earned versus owned media ...

    Benjamin Spiegel/ Marketing Landin SEO- 16 readers -
  • Where Will SEO Go This Year?

    In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets, instant answers and ever-changing metrics to contend with, but SEO practitioners are used to that pace of change. However, with conversations in the first quarter of this year still swirling around ad blocking and earned versus owned media ...

    Benjamin Spiegel/ Search Engine Landin SEO- 19 readers -
  • Using Data.gov And Open Data To Develop Actionable Consumer Insights

    As more and more of the world’s content is being digitized, refreshed and “remastered,” a big part of that movement is the digitization of government data. In 2009, the federal government launched data.gov, a platform for open, machine-readable digital data sets. The site, managed and hosted by the US General Services Administration, Office of Citizen Services and Innovative ...

    Benjamin Spiegel/ Marketing Land- 22 readers -
  • 2015’s Missed Marketing Predictions And Opportunities

    It’s that time of the year again when industry and subject matter experts alike are predicting what will happen in the coming year in media and advertising. Rather than look ahead to 2016, I thought it would be worthwhile to take a look back and talk about some of the predictions and trends that did not happen in 2015.

    Benjamin Spiegel/ Marketing Land- 12 readers -
  • Brands, Take Back Control Of Your Data

    Audience buying, search, social, content marketing… almost all of today’s modern marketing techniques are built on the new gold currency of our era: data. This shiny commodity makes up a large part of today’s brand-agency relationships; the majority of RFPs (requests for proposals) involve questions around the agencies’ data and analytics capabilities.

    Benjamin Spiegel/ Marketing Land- 11 readers -
  • Why Every Marketing Department Needs A Data Scientist

    Back in the “old days” (not so very long ago), if a junior marketer had a question, he or she would seek out the most senior member on the team — the person with the most experience who always had the best answers to the questions or knew where to get them. Their answers were backed up by their experience, which was a very different kind of data from what we see today.

    Benjamin Spiegel/ Marketing Land- 36 readers -
  • The Importance Of Diversity In An Agency Team

    Are you still choosing your agency of record or performing an annual agency review the way you’ve always done it? Given the change in consumer behavior and people’s increased focus on authenticity and relevance, it is crucial to consider factors beyond the standard markers — such as years of experience in your vertical, agency leads, quality of its dog-and-pony show and so on.

    Benjamin Spiegel/ Marketing Land- 9 readers -
  • How Intel Optimizes Pinterest For Maximum Engagement

    With 100 million monthly active users, Pinterest is a powerful and rapidly growing platform for marketers. A session presented at last week’s SMX East by Intel’s Laura Ann Mitchell and Scott Jaworski, titled, “Why Intel Investments in SEO Paid Dividends on Pinterest,” discussed the following: The company’s data-driven approach to a Pinterest strategy.

    Benjamin Spiegel/ Marketing Landin Social How To's- 16 readers -
  • The Missing Link Between Shopper Marketing And E-Commerce

    As much as we all love terms like “breaking down silos” and “omni-channel,” we all know there is a big divide between the online and offline worlds. The reality is that we still have a long way to go in integrating our digital with our offline activities; this is especially true for the shopping realm. Digital shopping is widely believed to be the future of commerce.

    Benjamin Spiegel/ Marketing Land- 49 readers -
  • 10 Best Practices To Winning In Digital Retail (E-Retail)

    Last summer, I wrote about Google’s biggest fears — native and e-retail search. Given the latest predictions around Google’s Buy Now button, it seems I was not that far off! Since that article was published, I’ve had a lot of clients reach out and ask what winning in e-retail looks like and how to actually win in e-retail sites likes Amazon and Walmart.

    Benjamin Spiegel/ Marketing Land- 22 readers -
  • The Google Trends Data Goldmine

    There is an incredible amount of information one can obtain from Google’s Trends tool. While the Google Keyword Planner is commonly used for keyword and theme research due to its simplicity, it simply does not have the local granularity that Google Trends provides. Google Trends is most often used to understand brand health and monitor changes in consumer interests along com ...

    Benjamin Spiegel/ Marketing Landin Google- 19 readers -
  • The Death Of The Keyword (As We Know It)

    Google is changing the way it thinks about keywords. Search is no longer about the phrase you type into a box; it’s about creating a natural conversation with the user. Google is doing that by modifying the search query based on the entire “conversation,” and most importantly, it is doing that across all your devices.

    Benjamin Spiegel/ Marketing Landin SEO Google- 19 readers -
  • The Future of Agency SEO

    The Future of Agency SEO Benjamin Spiegel | December 1, 2014 | Comments Tweet Buffer As SEO continues to mature, new types of engagements and agencies will begin to evolve. Here is a look at four ways the future of SEO could develop. It’s been more or less 15 years since SEO first started to make its way into the C-suite, and it’s been a wild ride.

    Benjamin Spiegel/ ClickZ- 6 readers -