Benjamin Spiegel

  • Why search will save TV

    Cord cutting, the death of TV and digital disruption are always hot topics. Agencies and marketers constantly talk about how TV is being disrupted by digital, and how consumers’ viewing habits are continuously evolving and moving away from traditional viewing. Technology aside, nothing has made a bigger impact on television than content — in spite of television’s outdated us ...

    Benjamin Spiegel/ Marketing Landin Display- 27 readers -
  • How to leverage influencers for SEO

    Influencer marketing has been gaining tremendous interest over the past few years as marketers across all categories, sizes and regions are looking to increase brand awareness and ultimately drive more sales using this “new” tactic. Why influencer marketing? I believe this heightened interest is driven by several challenges in today’s marketplace.

    Benjamin Spiegel/ Marketing Landin Social SEO How To's- 30 readers -
  • SocialPro 2016 recap: What Your Social Data Should Be Teaching You

    I had the pleasure of attending Chris Kerns’s session on “What Your Social Data Should Be Teaching You” at Marketing Land’s SocialPro 2016 conference in Seattle. Kerns, vice president of research & insights at Spredfast, provided a wealth of insights in this packed 30-minute session. Spredfast’s Chris Kerns This was probably one of the most exciting sessions at SocialP ...

    Benjamin Spiegel/ Marketing Landin Social- 19 readers -
  • Why CPG brands (and their budgets) need to focus on e-retail search

    Back in 2014, we talked about the threat that vertical search engines pose to Google. Fast-forward to today: Consumer behavior has increasingly shifted, and according to a BloomReach study, almost half of all product searches begin and end inside Amazon. The growth of search activity on these vertical engines has created a new industry: e-retail search marketing.

    Benjamin Spiegel/ Marketing Land- 17 readers -
  • How to win on Amazon: Tips for successful keyword strategies

    Amazon is not only one of the top digital shopping destinations, but it also has become a major search engine for product-related searches. In a previous Marketing Land article titled, “The Future of Search for CPG Companies,” I discussed the shift in consumer behavior regarding product-level search, making Amazon the product search engine of choice for many consumers.

    Benjamin Spiegel/ Marketing Landin How To's- 17 readers -
  • Where will SEO go this year?

    In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets, instant answers and ever-changing metrics to contend with, but SEO practitioners are used to that pace of change. However, with conversations in the first quarter of this year still swirling around ad blocking and earned versus owned media ...

    Benjamin Spiegel/ Marketing Landin SEO- 20 readers -
  • Where Will SEO Go This Year?

    In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets, instant answers and ever-changing metrics to contend with, but SEO practitioners are used to that pace of change. However, with conversations in the first quarter of this year still swirling around ad blocking and earned versus owned media ...

    Benjamin Spiegel/ Search Engine Landin SEO- 26 readers -
  • Using Data.gov And Open Data To Develop Actionable Consumer Insights

    As more and more of the world’s content is being digitized, refreshed and “remastered,” a big part of that movement is the digitization of government data. In 2009, the federal government launched data.gov, a platform for open, machine-readable digital data sets. The site, managed and hosted by the US General Services Administration, Office of Citizen Services and Innovative ...

    Benjamin Spiegel/ Marketing Land- 25 readers -
  • 2015’s Missed Marketing Predictions And Opportunities

    It’s that time of the year again when industry and subject matter experts alike are predicting what will happen in the coming year in media and advertising. Rather than look ahead to 2016, I thought it would be worthwhile to take a look back and talk about some of the predictions and trends that did not happen in 2015.

    Benjamin Spiegel/ Marketing Land- 20 readers -