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Bernie Borges, CMO of Vengreso and host of the weekly Social Business Engine podcast, has published a five-episode series titled The Five Most Influential Topics for B2B Marketing. This podcast series is co-hosted by Dale Hall, SVP of Marketing at Lithium Technologies. On the first episode, they discuss B2B Influencer Marketing, how some companies are using B2B influencer marke ...
Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on the social web by providing brands key insights for business decision making. Tracx is also the sponsor of Social Business Journal Volume 8.
Most businesses are still focused on leveraging social media for its marketing potential. Facebook has proved that brands can market effectively through audience targeting on social media. And, the same can be said for other social channels. But, is that all there is to social media? Just marketing? If you’re a brand using social media for marketing purposes, isn’t your ultim ...
U-Haul is an iconic American Brand celebrating its 70th year in business. Until four years ago, they had profiles on a number of social media channels, but really weren’t paying much attention to them. Today, U-Haul has been ‘liked’ by more than 20,000 people on Facebook and enjoys nearly 6,000 Twitter followers.
Published 1 min ago 58 Over the last year, some brands have started seeing a reduction in their website traffic from social media. As Chad Pollitt, Co-Founder and VP of Audience for Relevance explains in a Social Business Engine podcast episode, that reduction is going to continue in 2016. Exactly why this is happening and what to do about it is confounding marketers.