Beth Hayden

  • Prove It! 6 Persuasive Techniques for Making the Sale

    A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice. He scanned the page for about 20 seconds, then said: “You need more proof. This page should be full of stories and case studies about how your approach works. You need to show the real results people get from using this product.

    Beth Hayden/ Copybloggerin Social- 4 readers -
  • Build Landing Pages that Convert with These 3 Smart Steps

    It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes.

    Beth Hayden/ Copyblogger- 18 readers -
  • How to Ruthlessly Cut Worthless Words from Your Sales Copy

    When you’re writing sales copy for your business, showing a little personality is a good thing. It’s also a good idea to use natural language whenever possible, so people know you’re a real person who is genuinely interested in helping your prospects and customers. I write conversationally when I write copy, and so do a lot of other folks I trust and admire.

    Beth Hayden/ Copybloggerin How To's- 16 readers -
  • 5 Simple Touches that Deliver a Warm Welcome to New Email Subscribers

    You know the old adage: you never get a second chance to make a first impression. That maxim is certainly true in the email marketing world. Your email welcome message is the first message new subscribers receive when they register for a free account with your site or subscribe to your email list. A well-crafted welcome message creates an initial connection with a new subscriber.

    Beth Hayden/ Copybloggerin EMail- 10 readers -
  • How to Discover Your Customers’ Favorite Social Media Platforms

    Every few months, a hot, new social media tool hits the scene — Pinterest, Periscope, Foursquare, Blab — and some marketing experts make it sound like if you’re not using that new platform, you’re missing out. That notion gives me a massive headache. Like everyone else, I feel pressured to have a presence on every social media platform, but I can’t possibly contribute to eve ...

    Beth Hayden/ Copybloggerin Social- 10 readers -
  • 5 Stress-Free Steps for Pricing Your Services

    Why does pricing our services provoke such fear and dread? Even when we’re certain that we provide an exceptional service and charge what we’re worth, we still worry that clients will view our prices as unreasonable. Of course, we don’t want to underprice our services, either. Where does this leave us? Most of the time, it leaves us paralyzed and stuck.

    Beth Hayden/ Copyblogger- 13 readers -
  • How to Write a High-Converting ‘Start Here’ Page

    I have fallen in love with a travel website. It’s called CheeseWeb, and it’s a blog dedicated to “slow travel.” Slow travel is staying in one place for longer periods of time while you’re on the road and having full experiences in each place you stay. When I stumbled upon it, the incredible photos and gorgeous design of the site made my mouth water.

    Beth Hayden/ Copybloggerin Content Blogging How To's- 36 readers -
  • Your Step-by-Step Email Marketing Strategy Guide [Free Checklist]

    Perhaps you already feel like you have a good handle on the little details of email marketing, like writing subject lines, creating opt-in forms for your site, and setting up your welcome message. But maybe what you really need is a comprehensive road map for email marketing that presents a smart email marketing strategy as a series of manageable steps.

    Beth Hayden/ Copybloggerin EMail- 22 readers -
  • 7 Deadly Sins and 7 Virtues of Email Marketing

    Ever heard of the seven deadly sins? They were originally a roadmap for avoiding moral pitfalls that included sloth, envy, and greed. Today, these seven pitfalls frequently appear in popular culture, including the thriller film Se7en and the Morgan Spurlock documentary television series 7 Deadly Sins.

    Beth Hayden/ Copybloggerin EMail- 22 readers -
  • CAN-SPAM 101: A Crash Course in Bulk Email Regulations

    I met a woman at a networking event last year. I’ll call her Nicki. Nicki and I chatted for a few minutes, and she struck me as smart and motivated. I liked her. That was six months ago, and now Nicki’s emails are driving me insane. After that networking event, Nicki added my name and email address to her mailing list. She didn’t ask if I wanted to join her list — she just added me.

    Beth Hayden/ Copybloggerin EMail- 17 readers -
  • 4 Quick Solutions that Spawn Radical Email List Growth

    I know building your email list can be a painfully slow process. Even if you have a tantalizing incentive to give away, sometimes your prospects may still be hesitant to sign up. Since readers are increasingly cautious about giving up their email addresses, you need to build trust and put in extra effort to turn casual readers into email subscribers.

    Beth Hayden/ Copybloggerin EMail- 13 readers -
  • 13 Tantalizing Incentives that Will Build Your Email List

    Need a quick way to entice someone to join your email list or register for your website? Give away something for free. By giving away something site visitors can download or access instantly, you can break through your readers’ hesitations about handing over their email addresses. And you earn their trust by giving them something useful immediately .

    Beth Hayden/ Copybloggerin EMail- 20 readers -
  • Email Newsletters vs. Content Notifications: A Head-to-Head Comparison

    Remember when email newsletters were the latest, greatest thing in online marketing? Remember when you could add a form to your sidebar that simply said, “Sign up to receive my newsletter” and people would join your list in droves? Unfortunately, those days are over. In today’s overcrowded online market, getting email subscribers is a lot more complicated than it used to be.

    Beth Hayden/ Copybloggerin EMail Content- 27 readers -
  • Your Top-to-Bottom Email Checklist: What to Include Before You Hit Send

    It’s time for you to send an email to your list — but you’re scared silly. Now that you’ve grown your mailing list beyond just your closest friends and family, sending emails to your subscribers has turned into a nail-biting experience. When you’re sending an email, there are a lot of little details to remember — and those details can make or break the success of your email campaign.

    Beth Hayden/ Copybloggerin Social EMail Content- 28 readers -