bethany biron

  • Beauty brands turn to cause marketing to support LGBTQ rights

    As cities around the country continue to celebrate Pride Month, beauty brands are joining the cause with a series of cause marketing campaigns designed to support organizations within the LGBTQ community. Though brands across several industries have clamored to launch campaigns tied to national Pride celebrations in recent years, it’s an effort that can be difficult to execut ...

    Digiday- 19 readers -
  • How fashion brands are trying to connect with Gen Z

    Much like millennials before them, Gen Z — the demographic born between 1995 and 2010 — has been a particularly tough nut for fashion and beauty marketers to crack. The 61 million members of Gen Z are defined as the first generation of truly digital natives, born into an era in which the internet had always existed and was never a novelty.

    Digidayin How To's- 17 readers -
  • Breaking down the changing state of resort season

    As the transformation of the fashion calendar continues to unfold, the mid-season show circuit — including the current resort season — is feeling the effects. The changes include designers showing in unconventional cities and others dropping out altogether, opting instead to combine resort collections with fall presentations.

    Digiday- 13 readers -
  • Luxury brands are slowly setting their sights on sustainable fragrances

    Though efforts in sustainable fashion production continue to expand and evolve, the beauty industry has been slow to follow, particularly when it comes to fragrance. As luxury brands like Louis Vuitton and Gucci increasingly add fragrances to their product portfolios, few have prioritized eco-friendly ingredients and certified processes for developing perfume formulas.

    Digiday- 16 readers -
  • Better late than never: Fashion belatedly embraces hackathons

    The term “hackathon” typically evokes bleary-eyed computer engineers crunching numbers and solving algorithms until the break of dawn. Now the fashion industry is trying its hand at these “marathon brainstorming sessions” in an attempt to not just get ahead in the digital realm, but also poach emerging tech talent for their expanding digital teams.

    Digiday- 15 readers -
  • How Facebook is wooing luxury brands

    Facebook is a paradox for luxury retailers. On the one hand, its size makes it hard to ignore. But on the other, there’s nothing more mass — and less exclusive — than Facebook. Karin Tracy, former InStyle publisher and now Facebook beauty industry lead, is charged with wooing luxury brands. Yesterday, Tracy led Facebook’s inaugural luxury forum, making her case that high-end ...

    Digidayin Social- 14 readers -
  • Fashion publications team with Musical.ly to cater to younger readers

    When the popular app Musical.ly first hit the scene in 2014, it was mostly a tool for teenagers to share goofy lip-syncing videos with friends. Currently, it has a nearly 200 million user base largely comprised of teenage girls, and fashion and lifestyle publishers are tapping the platform in an effort to connect with younger readers. Musical.

    Digiday- 20 readers -
  • Digiday research: When it comes to consumer data, email reigns supreme

    Digiday’s sister site, Glossy, held its inaugural Hot Topic event in April, convening brands in the fashion, luxury and beauty industries to discuss data strategy and break down how they’re using data to enhance performance. Speakers shed light on methods they’re experimenting with, as well as the challenges they’ve encountered processing an expansive set of data across numerou ...

    Digidayin EMail- 19 readers -
  • The fashion industry fights to preserve Manhattan’s garment district

    Eric Sauma spent most weekends growing up in Manhattan accompanying his father to work at Mood Fabrics, walking along with him to the shop on 37th Street to help hand out flyers. On most days, what would normally be a quick jaunt across a few city blocks would take nearly 45 minutes, as throngs of people would stop his father to talk shop or say a quick hello.

    Digiday- 16 readers -
  • Reclaiming the word ‘old’: How fashion is fighting ageism

    Jacky O’Shaughnessy had just moved back to New York after a 20-year stint in Los Angeles and was staying with friends in the West Village when she stepped outside to have a cigarette. It was 9 p.m., and she was relishing the sights and sounds of her former home, when a woman walked out of a nearby restaurant and approached her.

    Digidayin How To's- 9 readers -
  • How humanitarian law is serving as a feeder to sustainable fashion

    Much like Wall Street funnels aspiring fashion designers, who spend several years in finance building their skills and amassing funds before starting a business, there’s an emerging trend of lawyers and human rights advocates making the switch to fashion. Here’s a look at three stories. From social good to affordable menswear At 14 years old, Jason Grullón.

    Digidayin How To's- 18 readers -
  • How Instagram beat out Snapchat as fashion’s ‘social darling’

    Snapchat wants to rival Facebook, but it should worry first about Instagram. Although Instagram and Snapchat were launched within just a year of each other — in October 2010 and September 2011, respectively — fashion brands have made Instagram a cornerstone to their strategies while Snapchat remains, in most cases, firmly in the experimental bucket.

    Digidayin Social How To's- 29 readers -
  • How Eponym is carving out a niche in the luxury eyewear market

    While most bespectacled consumers have likely heard of Warby Parker, many have yet to come across Eponym, another startup that’s just beginning to make waves in both the eyeglasses and sunglasses markets. When it comes to luxury eyewear, most of the major high-end brands have exclusive license agreements with Italian company Luxottica.

    Digidayin How To's- 18 readers -
  • SXSW report: Fashion and beauty brands are still gaga for Instagram

    Where the platforms go, the brands will follow — especially when the platform is Instagram. Fashion and beauty companies know that, in order to keep up, they need to be active across a wide breadth of social media accounts. Brands that never had digital teams are investing in new talent, while those that had just one or two social media managers are creating dedicated teams fo ...

    Digidayin Social- 16 readers -
  • The worst people of SXSW 2017 (it’s still early)

    South by Southwest is in full swing, which means 80,000 people in tech and media have descended on Austin in search of thought leadership, booze, barbecue and tacos. As SXSW is hitting a bit of a midlife crisis, we’re reviving the worst people of SXSW with an updated and expanded batch of loons doing their best to keep Austin weird.

    Digiday- 19 readers -
  • The Raf Simons guide to transforming a brand

    Following a buzzy New York Fashion Week debut, Raf Simons is continuing to ride the wave of success he’s been on since taking over the helm of Calvin Klein. Over the course of just a few months, Simons has managed to breathe life into a stale brand, which was suffering from a lack of cohesive vision over a fractured portfolio of companies.

    Digiday- 12 readers -
  • Confessions of a modern media publicist: Dealing with layoffs is ‘par for the course’

    The digital media landscape is continuing to evolve, and the job of managing public relations for fashion and lifestyle publications is transforming just as rapidly. For the modern media publicist, navigating announcements surrounding layoffs and consolidations, while at the same time clamoring for the attention of readers who are increasingly consuming their news on social me ...

    Digiday- 19 readers -
  • #IStandwithPP: The resistance takes to the runway

    New York Fashion Week is already getting political. The Council of Fashion Designers of America and Planned Parenthood announced a joint effort on Monday called “Fashion Stands With Planned Parenthood,” a campaign to demonstrate support for Planned Parenthood and protest moves to defund the organizati ...

    Digiday- 17 readers -
  • Twitter reacts to Nordstorm, Neiman Marcus dropping Ivanka Trump line

    Nordstrom announced last night that it is dropping the Ivanka Trump brand from its stores and now Neiman Marcus is following suit, as a growing number of consumers speak out against the brands carrying Trump goods on social media. Shortly after Nordstrom announced that it is ridding its brick-and-mortar and online shops of Ivanka Trump apparel, Neiman Marcus alle ...

    Digidayin Social- 11 readers -