bethany biron

  • Confessions of a modern media publicist: Dealing with layoffs is ‘par for the course’

    The digital media landscape is continuing to evolve, and the job of managing public relations for fashion and lifestyle publications is transforming just as rapidly. For the modern media publicist, navigating announcements surrounding layoffs and consolidations, while at the same time clamoring for the attention of readers who are increasingly consuming their news on social me ...

    Digiday- 16 readers -
  • #IStandwithPP: The resistance takes to the runway

    New York Fashion Week is already getting political. The Council of Fashion Designers of America and Planned Parenthood announced a joint effort on Monday called “Fashion Stands With Planned Parenthood,” a campaign to demonstrate support for Planned Parenthood and protest moves to defund the organizati ...

    Digiday- 15 readers -
  • Twitter reacts to Nordstorm, Neiman Marcus dropping Ivanka Trump line

    Nordstrom announced last night that it is dropping the Ivanka Trump brand from its stores and now Neiman Marcus is following suit, as a growing number of consumers speak out against the brands carrying Trump goods on social media. Shortly after Nordstrom announced that it is ridding its brick-and-mortar and online shops of Ivanka Trump apparel, Neiman Marcus alle ...

    Digidayin Social- 10 readers -
  • Plus-size retailers are shifting their focus to the in-store experience

    Eloquii is the latest plus-size retailer expanding into brick and mortar. Taking a cue from brands like ModCloth — which opened its first store in Austin, Texas in December, offering all styles in sizes XXS to 4X — Eloquii is opening a temporary, experimental physical space in Arlington, Virginia this spring. The store ...

    Digiday- 14 readers -
  • Why everyone wants a piece of the Supreme pie

    Brands can’t seem to stop cashing in on Supreme’s success, and Louis Vuitton is the latest retailer hoping to ride the cult brand’s wave. The storied luxury brand debuted a joint collaboration with Supreme during its men’s runway show in Paris on Thursday, becoming the first high-end designer to partn ...

    Digiday- 13 readers -
  • The rise of the ‘boy beauty’ movement

    David Yi was working as a writer at Mashable, covering the realm of fashion and beauty, when he started to feel restless. The 29-year-old was growing dismayed by the lack of discourse in the media about men’s beauty. As his months as a reporter went on, he soon noticed that his pieces on male grooming seemed to generate the most buzz; his stories on topics including runway hai ...

    Digiday- 9 readers -
  • How fashion publishers are experimenting with Instagram Live

    Fashion publishers now have yet another social media tool at their disposal: Instagram Live. After announcing plans to integrate live-streaming capabilities, Instagram formally rolled out the offering to users last week. Just like Instagram Stories, which the platform launched in ...

    Digidayin Social How To's- 9 readers -
  • Tone-deaf campaigns and stolen art: The year in fashion brand fails

    Try as they may, fashion brands are not impervious to tone-deaf campaigns and marketing gaffes. Even the most storied luxury fashion houses find themselves in the occasional PR nightmare and are left to precariously pick up the pieces. Occasionally, they are successful in digging themselves out of their self-created hole relatively unscathed, but seeing as it’s the age of soci ...

    Digiday- 17 readers -
  • Holiday shopping hacks go digital

    Retailers know holiday gifting can be a major pain, so they’re leveraging digital technologies to help consumers accelerate the process. Building upon emerging technologies that were prominent this year, such as chatbots, subscription services and mobile apps, brands are getting innovative about helping shoppers identify gifts.

    Digiday- 24 readers -
  • Glossy 101: What the cheerleading-uniform case means for fashion

    The future of copyright protection in fashion may be decided by cheerleading uniforms. The Supreme Court began oral arguments yesterday on Varsity Brands vs. Star Athletica, a case that may have significant implications for the fashion industry. The nation’s highest court will rule on copyright law on specific designs that are historically emblematic ...

    Digiday- 10 readers -
  • What the potential Burberry and Coach merger says about luxury retail

    A Burberry-Coach marriage would hardly make a power couple. Burberry is reportedly in talks to acquire Coach for an estimated $20 million, according to financial blog Betaville. Burberry has been plagued with declining sales, announcing earlier this week that wholesale revenues from sources like department stores dipped 14 percent overall, down 25 per ...

    Digiday- 10 readers -
  • Salvatore Ferragamo launches US e-commerce venture

    American shoppers can now shop the full Salvatore Ferragamo collection online for the first time. The Italian retailer announced that it is offering its women’s fall and winter ready-to-wear collection online to the U.S. market, after formerly selling only select accessories and footwear on its website. The brand dedic ...

    Digiday- 10 readers -
  • Zara launches first sustainable fashion line

    Fast-fashion retailer Zara is trying its hand at sustainability with a new fashion line made using environmentally friendly materials. The push by Zara, which has nearly 2,000 stores in 88 countries, is indicative of the continued push for increased tra ...

    Digiday- 8 readers -
  • Burberry launches ‘see-now-buy-now’ chatbot

    Burberry took a cue from Tommy Hilfiger and launched a fashion chatbot of its own yesterday to complement the brand’s first foray into “see-now-buy-now” fashion. Burberry has long been innovative in the digital space, becoming the first ...

    Digiday- 7 readers -
  • Internet erupts in support of Siriano inclusivity

    Christian Siriano has continued to cement himself as an advocate for body inclusivity this New York Fashion Week, and the internet has taken notice. After stirring up buzz this summer when he volunteered to dress actress Leslie Jones for the Ghostbusters premiere after no one else offered to, Siriano is ...

    Digiday- 9 readers -
  • In bid for transparency, Gap releases global factory lists

    Gap Inc. announced Thursday that it is releasing a list of global factories that produce clothing across its six brands — including Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix — in a push for increased transparency. The initiative comes on the heels of fellow retailers that have also started to publicly ...

    Digiday- 10 readers -
  • The long road ahead for smart fabrics

    At the conclusion of Zac Posen’s 2015 New York Fashion Week show, the final model of the night came strutting down the runway in what at first glance looked like a sleek black baby doll dress. As she continued down the runway, crowd-goers soon saw that it was adorned with colorful undulating LED lights blinkin ...

    Digiday- 9 readers -
  • Corona teams with bloggers for beer-inspired outfit ideas

    What’s the perfect outfit to wear while sipping a low-cal Mexican pale lager? Corona Light is enlisting the help of Gilt Groupe to figure it out. The online flash sale site is showing fashion influencers on its website and Instagram with “Light Looks” curated by the fashion bloggers — including menswear writers Talun Zeitoun and Ryan Clark, as well as Alyssa Lenore and Lauren ...

    Digiday- 8 readers -
  • Shoe brand Camper gets hospitable with a line of boutique hotels

    For Camper, it was never just about the shoes. The Mallorca-based footwear company, founded by the Camper family in 1975, has gone on to become an innovator in the luxury shoe space, with a slew of unique concept stores and eccentric shoe offerings. As the company has evolved, it has taken a cue from ...

    Digiday- 6 readers -