bethany biron

  • ‘Sandwiching’: How to outsmart Instagram’s algorithm to drive engagement

    While attempting to outsmart Instagram’s elusive algorithm is no easy feat, companies including Authentic Brands Group are employing tactics to get around tricky infrastructure designed to obscure promoted posts. Though Instagram does not share specifics about how the algorithm operates, fashion and beauty marketers have a general understanding that post placement within a us ...

    Digidayin How To's- 14 readers -
  • Influencers beat out brands as early adopters of Instagram polling

    Earlier this month, Instagram rolled out an interactive sticker within Stories that provides users with the opportunity to poll their audience. Though fashion and beauty brands have been slow to adopt the new feature, influencers have been quick to experiment with it to better engage with their audiences.

    Digidayin Social- 12 readers -
  • Retailers continue to experiment with visual search

    Though image-enabled search technology is gaining traction within the retail industry, it remains murky whether or not consumers will actually adopt it as a common practice in identifying products and making purchases. Visual search is becoming increasingly attractive for brands eager to experiment with new technologies in an effort to drive sales.

    Digiday- 14 readers -
  • Four months in: Michael Kors already making significant progress on Runway 2020

    Grand restructuring plans captured by optimistic tag lines have become commonplace for luxury brands that have struggled to swiftly adapt to a changing consumer and retail landscape. In this series, we’ll break down the promises and analyze the progress of the different brands’ master plans to get back on track.

    Digiday- 15 readers -
  • With new offshoot Clever, Architectural Digest pivots to millennials

    Though the average age of an Architectural Digest magazine reader is 53, the Condé Nast–owned publication is setting its sights on a wider demographic. On Monday, it launched a new website called Clever, dedicated to the age 18-34 cohort. The site echoes the aspirational tone of Architectural Digest, but with a more accessible approach and a focus on topics including small-sp ...

    Digiday- 12 readers -
  • Booth babes and tech bros: How sexism is holding back women in fashion tech

    After working as a professional model for several years, Olya Ishchukova was starting to feel worn out by the financial insecurity. She moved from Russia to San Francisco in 2010, when she began taking marketing and public relations projects at tech companies to pay the bills. It was then she discovered she could supplement her salary with a lucrative side hustle: promotional event modeling.

    Digidayin How To's- 20 readers -
  • Conde Nast positions 23 Stories as a 100-person creative agency

    Though content studios are becoming increasingly commonplace for media companies, Condé Nast is attempting to position its newly expanded 23 Stories as a standalone agency. The branded content arm of the company debuted in January 2015 as a one-stop shop to develop campaigns and distribute them throughout Condé Nast publications.

    Digiday- 36 readers -
  • ThredUp Luxe to bring expected $10 million by end of year, but struggles to scale

    Since launching the beta mode of its new luxury platform in July, resale company ThredUp’s Luxe program is already on track to rake in $10 million dollars in sales by the end of the year. As it prepares to open to the public on Thursday, the challenge now is finding a way to scale. While fellow luxury retailers The RealReal and Vestiaire Collection were founded with the infra ...

    Digiday- 10 readers -
  • Jason Wu will make its debut as lifestyle brand at NYFW

    The inspiration for Jason Wu’s first foray into lifestyle products was indubitably his love for Sharpies. While on a recent trip to Hong Kong, the designer spotted a display of Sharpie pens, chock-full of unique colors and packaging developed in collaboration with artists. It was then that he had the idea to expand Jason Wu into the lifestyle realm, with an upcoming collectio ...

    Digiday- 14 readers -
  • Networking site for creatives looks to prove its worth at NYFW

    A LinkedIn for creative people in industries including fashion and film is hoping New York Fashion Week will give it a shot in the arm. SohoMuse — created jointly by president and co-founder Consuelo Vanderbilt Costin and Leighton Webb, head of business development — is a members-only professional networking site designed to connect creatives across 11 verticals, including fa ...

    Digiday- 15 readers -
  • Marchesa is using Rent the Runway to test new collection of blouses

    Marchesa is using insights from Rent the Runway to inform its strategy for a brand-new apparel category: tops. Marchesa, best known for its ornate ballgowns and elaborate formalwear, is launching its first-ever collection of tops, available exclusively through the rental platform. According to Sarah Tam, svp of merchandising at Rent the Runway, the five-piece capsule collecti ...

    Digiday- 20 readers -
  • Report: Retailers struggle to improve customer service on social platforms

    As consumers increasingly turn to social platforms like Facebook and Instagram to shop, they expect to have customer service issues handled there, as well. Though developing methods to better manage shopper queries on social media platforms has been a significant focus area for retailers, they’re struggling to improve services and win over consumers.

    Digiday- 15 readers -
  • Driven by fast fashion, millennials choose luxury accessories over clothing

    The latest It bag is a bigger draw for millennials in the luxury shopping space than clothing. In the first half of 2017, full price sales of luxury handbags increased 22 percent, while scarf and hat sales rose as well, at 20 percent and 83 percent respectively, according to a report by retail analytics firm Edited that examined 30 major U.S. retailers that sell more than 5,000 brands.

    Digiday- 17 readers -
  • ‘Lipstick fits everyone’: Beauty brands are still slow to use plus-size models

    Though Nadia Aboulhosn has worked as a plus-size model and designer for the past seven years, she just booked her first beauty campaign last month. “I would sit down in meetings with [beauty brands] telling them to create an eyebrow kit with me,” Aboulhosn said. “I’m not sure if I just wasn’t celebrity enough, but I kept getting turned down.

    Digiday- 16 readers -
  • How Ulta overhauled its business to edge out Sephora

    In the last four years, Ulta has successfully repositioned itself — from the equivalent of a suburban drugstore retailer to a beauty powerhouse. Though Ulta has been around for 25 years, it only recently became a viable competitor of Sephora. In 2015, it finally outpaced the LVMH-owned company in both total number of stores and sales — ultimately taking over 27 percent of th ...

    Digiday- 19 readers -
  • GQ builds on success of ‘Best Stuff’ vertical with first commerce newsletter

    GQ has found a sweet spot for capitalizing on its position as an authority in men’s style. The Condé Nast-owned publication is rolling out a weekly newsletter Wednesday for its “Best Stuff” section, a vertical launched in October 2016 to house product recommendations from GQ staffers. Less than a year since the vertical’s launch, its content — which includes affiliate links t ...

    Digiday- 12 readers -
  • Inside Amur, a new sustainable line inspired by a career in ‘harmful’ fashion

    Sofia Shannon, creative director of Amur, didn’t set out to create a run-of-the-mill sustainable fashion company, but rather a brand with a collection of one-of-a-kind pieces. Though Amur — which stands for A Mindful Use of Resources — launched its first collection in spring, it’s already found its way into the closets of celebrities and fashion influencers, including Vanessa ...

    Digiday- 16 readers -
  • Spring 2.0: The shopping app looks to reinvent

    As Spring approaches its third anniversary, the mobile commerce platform is turning to personalization, with the help of influencer marketing, to rebuild its image and solidify its formerly uncertain identity. To complement the launch of the company’s updated app in July, Spring is promoting its new look with a video released today in partnership with fashion influencers Coco ...

    Digiday- 18 readers -
  • Amazon’s fashion charm offensive moves to London Fashion Week

    Amazon Fashion continues to make attempts to get in good with the global fashion industry. On Monday, its European arm announced it will collaborate with London Fashion Week this September. Amazon Fashion will team with designer Nicola Formichetti to make his six-piece unisex, see-now-buy-now collection available to London residents within 60 minutes of placing an order after ...

    Digiday- 18 readers -