bethany biron

  • Glossy 101: What the cheerleading-uniform case means for fashion

    The future of copyright protection in fashion may be decided by cheerleading uniforms. The Supreme Court began oral arguments yesterday on Varsity Brands vs. Star Athletica, a case that may have significant implications for the fashion industry. The nation’s highest court will rule on copyright law on specific designs that are historically emblematic ...

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  • What the potential Burberry and Coach merger says about luxury retail

    A Burberry-Coach marriage would hardly make a power couple. Burberry is reportedly in talks to acquire Coach for an estimated $20 million, according to financial blog Betaville. Burberry has been plagued with declining sales, announcing earlier this week that wholesale revenues from sources like department stores dipped 14 percent overall, down 25 per ...

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  • Salvatore Ferragamo launches US e-commerce venture

    American shoppers can now shop the full Salvatore Ferragamo collection online for the first time. The Italian retailer announced that it is offering its women’s fall and winter ready-to-wear collection online to the U.S. market, after formerly selling only select accessories and footwear on its website. The brand dedic ...

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  • Zara launches first sustainable fashion line

    Fast-fashion retailer Zara is trying its hand at sustainability with a new fashion line made using environmentally friendly materials. The push by Zara, which has nearly 2,000 stores in 88 countries, is indicative of the continued push for increased tra ...

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  • Burberry launches ‘see-now-buy-now’ chatbot

    Burberry took a cue from Tommy Hilfiger and launched a fashion chatbot of its own yesterday to complement the brand’s first foray into “see-now-buy-now” fashion. Burberry has long been innovative in the digital space, becoming the first ...

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  • Internet erupts in support of Siriano inclusivity

    Christian Siriano has continued to cement himself as an advocate for body inclusivity this New York Fashion Week, and the internet has taken notice. After stirring up buzz this summer when he volunteered to dress actress Leslie Jones for the Ghostbusters premiere after no one else offered to, Siriano is ...

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  • In bid for transparency, Gap releases global factory lists

    Gap Inc. announced Thursday that it is releasing a list of global factories that produce clothing across its six brands — including Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix — in a push for increased transparency. The initiative comes on the heels of fellow retailers that have also started to publicly ...

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  • The long road ahead for smart fabrics

    At the conclusion of Zac Posen’s 2015 New York Fashion Week show, the final model of the night came strutting down the runway in what at first glance looked like a sleek black baby doll dress. As she continued down the runway, crowd-goers soon saw that it was adorned with colorful undulating LED lights blinkin ...

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  • Corona teams with bloggers for beer-inspired outfit ideas

    What’s the perfect outfit to wear while sipping a low-cal Mexican pale lager? Corona Light is enlisting the help of Gilt Groupe to figure it out. The online flash sale site is showing fashion influencers on its website and Instagram with “Light Looks” curated by the fashion bloggers — including menswear writers Talun Zeitoun and Ryan Clark, as well as Alyssa Lenore and Lauren ...

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  • Shoe brand Camper gets hospitable with a line of boutique hotels

    For Camper, it was never just about the shoes. The Mallorca-based footwear company, founded by the Camper family in 1975, has gone on to become an innovator in the luxury shoe space, with a slew of unique concept stores and eccentric shoe offerings. As the company has evolved, it has taken a cue from ...

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  • The IOC gets aggressive on Rule 40 violations

    As the world hurdles into week two of the Olympics, it pays to remain mindful of ongoing Rule 40 crackdowns by the International Olympic Committee. Ian Schafer, CEO of digital agency Deep Focus, learned this the hard way when he became a target of the IOC’s ire this morning. The Olympic governing body disabled a tweet it claimed violated Rule 40 code, which is designed to prev ...

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  • Wearable and in-store fashion tech: Where are they now?

    The landscape of wearable and in-store technology is littered with the bones of failed ventures and bad ideas. The questions facing any would-be wearable company are myriad: Is the product practical? Will the average cons ...

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  • Burberry continues digital push with Pinterest partnership

    Burberry is partnering with Pinterest to launch the platform’s first customized beauty board offering. Using Pinterest’s application program interface, the luxury brand is creating boards with suggested products and makeup tips for users. The collaboration is part of an effort by Burberry to promote its new mascara line and is an extension of the company’s continued focus o ...

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  • Revitalized Allure website puts focus on e-commerce

    When Michelle Lee became editor-in-chief of Allure magazine last fall, she had her sights set on significant digital transformation. With a background in digital media and web design (most recently as the former editor-in-chief and chief marketing officer of Nylon), she set out to expand Allure’s e-commerce play and make it easier ...

    Digiday- 10 readers -
  • Inside Pinterest’s effort to woo fashion brands

    In an effort to highlight its e-commerce efforts, Pinterest brought its online trend boards to life, transferring style tips from the screen to the shelf at a popup event in New York yesterday. The display was part of an effort to promote the platform’s featured styles from its recently launched Pinterest Shop, a separate section of the site that features brands that offer sho ...

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  • Urban Outfitters joins retailers using politics to profit

    Urban Outfitters, never shy to be evocative in its product development, is currently selling anti-Donald Trump shirts, mugs and stickers at its retail stores. The company joins a number of retailers that have recently started to capitalize on the 2016 presidential election, including American Apparel’s “Make America Gay Again” T-shirt campaign, a play on Trump’s campaign sloga ...

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  • The Snapchat effect: Fashion designers are making ephemeral fab

    This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the second issue, which focuses on the current state of programmatic advertising — and how to fix ad tech. To receive the full 80-page issue and subscribe to a year of Pulse, visit

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  • Gone fishin’: Patagonia bids farewell to mobile app

    This story originally appeared on Glossy, Digiday’s sister publication for all things tech, fashion and luxury. Patagonia, long known for eschewing traditional retail models, announced today that it is disabling its mobile app, a result of enhanced mobile web capabilities that may render certain apps obsolete.

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