bethany biron

  • Reclaiming the word ‘old’: How fashion is fighting ageism

    Jacky O’Shaughnessy had just moved back to New York after a 20-year stint in Los Angeles and was staying with friends in the West Village when she stepped outside to have a cigarette. It was 9 p.m., and she was relishing the sights and sounds of her former home, when a woman walked out of a nearby restaurant and approached her.

    Digidayin How To's- 8 readers -
  • How humanitarian law is serving as a feeder to sustainable fashion

    Much like Wall Street funnels aspiring fashion designers, who spend several years in finance building their skills and amassing funds before starting a business, there’s an emerging trend of lawyers and human rights advocates making the switch to fashion. Here’s a look at three stories. From social good to affordable menswear At 14 years old, Jason Grullón.

    Digidayin How To's- 16 readers -
  • How Instagram beat out Snapchat as fashion’s ‘social darling’

    Snapchat wants to rival Facebook, but it should worry first about Instagram. Although Instagram and Snapchat were launched within just a year of each other — in October 2010 and September 2011, respectively — fashion brands have made Instagram a cornerstone to their strategies while Snapchat remains, in most cases, firmly in the experimental bucket.

    Digidayin Social How To's- 28 readers -
  • How Eponym is carving out a niche in the luxury eyewear market

    While most bespectacled consumers have likely heard of Warby Parker, many have yet to come across Eponym, another startup that’s just beginning to make waves in both the eyeglasses and sunglasses markets. When it comes to luxury eyewear, most of the major high-end brands have exclusive license agreements with Italian company Luxottica.

    Digidayin How To's- 17 readers -
  • SXSW report: Fashion and beauty brands are still gaga for Instagram

    Where the platforms go, the brands will follow — especially when the platform is Instagram. Fashion and beauty companies know that, in order to keep up, they need to be active across a wide breadth of social media accounts. Brands that never had digital teams are investing in new talent, while those that had just one or two social media managers are creating dedicated teams fo ...

    Digidayin Social- 16 readers -
  • The worst people of SXSW 2017 (it’s still early)

    South by Southwest is in full swing, which means 80,000 people in tech and media have descended on Austin in search of thought leadership, booze, barbecue and tacos. As SXSW is hitting a bit of a midlife crisis, we’re reviving the worst people of SXSW with an updated and expanded batch of loons doing their best to keep Austin weird.

    Digiday- 14 readers -
  • The Raf Simons guide to transforming a brand

    Following a buzzy New York Fashion Week debut, Raf Simons is continuing to ride the wave of success he’s been on since taking over the helm of Calvin Klein. Over the course of just a few months, Simons has managed to breathe life into a stale brand, which was suffering from a lack of cohesive vision over a fractured portfolio of companies.

    Digiday- 12 readers -
  • Confessions of a modern media publicist: Dealing with layoffs is ‘par for the course’

    The digital media landscape is continuing to evolve, and the job of managing public relations for fashion and lifestyle publications is transforming just as rapidly. For the modern media publicist, navigating announcements surrounding layoffs and consolidations, while at the same time clamoring for the attention of readers who are increasingly consuming their news on social me ...

    Digiday- 19 readers -
  • #IStandwithPP: The resistance takes to the runway

    New York Fashion Week is already getting political. The Council of Fashion Designers of America and Planned Parenthood announced a joint effort on Monday called “Fashion Stands With Planned Parenthood,” a campaign to demonstrate support for Planned Parenthood and protest moves to defund the organizati ...

    Digiday- 17 readers -
  • Twitter reacts to Nordstorm, Neiman Marcus dropping Ivanka Trump line

    Nordstrom announced last night that it is dropping the Ivanka Trump brand from its stores and now Neiman Marcus is following suit, as a growing number of consumers speak out against the brands carrying Trump goods on social media. Shortly after Nordstrom announced that it is ridding its brick-and-mortar and online shops of Ivanka Trump apparel, Neiman Marcus alle ...

    Digidayin Social- 11 readers -
  • Plus-size retailers are shifting their focus to the in-store experience

    Eloquii is the latest plus-size retailer expanding into brick and mortar. Taking a cue from brands like ModCloth — which opened its first store in Austin, Texas in December, offering all styles in sizes XXS to 4X — Eloquii is opening a temporary, experimental physical space in Arlington, Virginia this spring. The store ...

    Digiday- 14 readers -
  • Why everyone wants a piece of the Supreme pie

    Brands can’t seem to stop cashing in on Supreme’s success, and Louis Vuitton is the latest retailer hoping to ride the cult brand’s wave. The storied luxury brand debuted a joint collaboration with Supreme during its men’s runway show in Paris on Thursday, becoming the first high-end designer to partn ...

    Digiday- 13 readers -
  • The rise of the ‘boy beauty’ movement

    David Yi was working as a writer at Mashable, covering the realm of fashion and beauty, when he started to feel restless. The 29-year-old was growing dismayed by the lack of discourse in the media about men’s beauty. As his months as a reporter went on, he soon noticed that his pieces on male grooming seemed to generate the most buzz; his stories on topics including runway hai ...

    Digiday- 10 readers -
  • How fashion publishers are experimenting with Instagram Live

    Fashion publishers now have yet another social media tool at their disposal: Instagram Live. After announcing plans to integrate live-streaming capabilities, Instagram formally rolled out the offering to users last week. Just like Instagram Stories, which the platform launched in ...

    Digidayin Social How To's- 9 readers -
  • Tone-deaf campaigns and stolen art: The year in fashion brand fails

    Try as they may, fashion brands are not impervious to tone-deaf campaigns and marketing gaffes. Even the most storied luxury fashion houses find themselves in the occasional PR nightmare and are left to precariously pick up the pieces. Occasionally, they are successful in digging themselves out of their self-created hole relatively unscathed, but seeing as it’s the age of soci ...

    Digiday- 17 readers -
  • Holiday shopping hacks go digital

    Retailers know holiday gifting can be a major pain, so they’re leveraging digital technologies to help consumers accelerate the process. Building upon emerging technologies that were prominent this year, such as chatbots, subscription services and mobile apps, brands are getting innovative about helping shoppers identify gifts.

    Digiday- 24 readers -
  • Glossy 101: What the cheerleading-uniform case means for fashion

    The future of copyright protection in fashion may be decided by cheerleading uniforms. The Supreme Court began oral arguments yesterday on Varsity Brands vs. Star Athletica, a case that may have significant implications for the fashion industry. The nation’s highest court will rule on copyright law on specific designs that are historically emblematic ...

    Digiday- 10 readers -
  • What the potential Burberry and Coach merger says about luxury retail

    A Burberry-Coach marriage would hardly make a power couple. Burberry is reportedly in talks to acquire Coach for an estimated $20 million, according to financial blog Betaville. Burberry has been plagued with declining sales, announcing earlier this week that wholesale revenues from sources like department stores dipped 14 percent overall, down 25 per ...

    Digiday- 10 readers -
  • Salvatore Ferragamo launches US e-commerce venture

    American shoppers can now shop the full Salvatore Ferragamo collection online for the first time. The Italian retailer announced that it is offering its women’s fall and winter ready-to-wear collection online to the U.S. market, after formerly selling only select accessories and footwear on its website. The brand dedic ...

    Digiday- 10 readers -