bethany biron

  • How Ulta overhauled its business to edge out Sephora

    In the last four years, Ulta has successfully repositioned itself — from the equivalent of a suburban drugstore retailer to a beauty powerhouse. Though Ulta has been around for 25 years, it only recently became a viable competitor of Sephora. In 2015, it finally outpaced the LVMH-owned company in both total number of stores and sales — ultimately taking over 27 percent of th ...

    Digiday- 12 readers -
  • GQ builds on success of ‘Best Stuff’ vertical with first commerce newsletter

    GQ has found a sweet spot for capitalizing on its position as an authority in men’s style. The Condé Nast-owned publication is rolling out a weekly newsletter Wednesday for its “Best Stuff” section, a vertical launched in October 2016 to house product recommendations from GQ staffers. Less than a year since the vertical’s launch, its content — which includes affiliate links t ...

    Digiday- 8 readers -
  • Inside Amur, a new sustainable line inspired by a career in ‘harmful’ fashion

    Sofia Shannon, creative director of Amur, didn’t set out to create a run-of-the-mill sustainable fashion company, but rather a brand with a collection of one-of-a-kind pieces. Though Amur — which stands for A Mindful Use of Resources — launched its first collection in spring, it’s already found its way into the closets of celebrities and fashion influencers, including Vanessa ...

    Digiday- 16 readers -
  • Spring 2.0: The shopping app looks to reinvent

    As Spring approaches its third anniversary, the mobile commerce platform is turning to personalization, with the help of influencer marketing, to rebuild its image and solidify its formerly uncertain identity. To complement the launch of the company’s updated app in July, Spring is promoting its new look with a video released today in partnership with fashion influencers Coco ...

    Digiday- 16 readers -
  • Amazon’s fashion charm offensive moves to London Fashion Week

    Amazon Fashion continues to make attempts to get in good with the global fashion industry. On Monday, its European arm announced it will collaborate with London Fashion Week this September. Amazon Fashion will team with designer Nicola Formichetti to make his six-piece unisex, see-now-buy-now collection available to London residents within 60 minutes of placing an order after ...

    Digiday- 17 readers -
  • Conde Nast uses neuroscience to prove its sponsor posts work

    Condé Nast is on a mission to prove its sponsored posts are resonating, using the backing of neuroscience. In an attempt to demonstrate the efficacy of its branded videos on YouTube and Facebook, the media conglomerate teamed with market research firm Neuro-Insight to measure the impact of its posts on memory encoding and emotional intensity.

    Digiday- 18 readers -
  • Amazon looks ready to tip-toe into fashion editorial

    As Amazon continues to build its retail empire, it is reportedly considering a partnership with Violet Grey, an effort to both expand its beauty product roster and develop an editorial point of view. Violet Grey operates as an e-commerce site featuring a wide swath of beauty products, but asserts it is first and foremost an “editorial endeavor, exclusively.

    Digiday- 12 readers -
  • Why Conde Nast, with the help of Anna Wintour, is turning to hackathons to innovate

    Squirreled away in a glass-enclosed conference room at the Condé Nast Entertainment office on Wednesday, a group of ten employees hailing from different publications and departments were feverishly brainstorming ways to improve e-commerce infrastructure across the media conglomerate’s 20 brands. A hush fell over the group as Fred Santarpia, Condé Nast’s chief digital officer, ...

    Digidayin Social- 22 readers -
  • Children’s clothing is embracing gender inclusivity

    Fashion brands are increasingly offering gender neutral apparel in recent year, and children’s clothing companies have started to follow suit. Toca Boca is the latest to launch a line of products created without the constraints of gender norms in mind. The Stockholm-based company was founded in 2011 as a mobile gaming app for children under age nine, with activities centered ...

    Digiday- 14 readers -
  • Social media is driving growth in the luxury menswear market

    Luxury menswear has historically played second fiddle to womenswear, but the industry is showing vast gains that point to cultural shifts in the way men dress and experiment with style. Menswear is forecasted to grow at a faster rate than womenswear over the next three years, with net gains of 2.3 percent and 2.2 percent respectively, according to data from retail analytics company Edited.

    Digidayin Social- 28 readers -
  • Plus-size menswear market struggles to gain momentum

    Though the women’s plus-size market has continued to make strides over the past year — sales rose by 6 percent in 2016, up to $21.4 billion — the men’s plus-size industry remains stifled. Speaking at an event in New York last week, Katie Smith, senior analyst at retail analytics firm Edited, said the challenge is that brands are either neglecting the male plus demographic alt ...

    Digiday- 23 readers -
  • Beauty brands turn to cause marketing to support LGBTQ rights

    As cities around the country continue to celebrate Pride Month, beauty brands are joining the cause with a series of cause marketing campaigns designed to support organizations within the LGBTQ community. Though brands across several industries have clamored to launch campaigns tied to national Pride celebrations in recent years, it’s an effort that can be difficult to execut ...

    Digiday- 23 readers -
  • How fashion brands are trying to connect with Gen Z

    Much like millennials before them, Gen Z — the demographic born between 1995 and 2010 — has been a particularly tough nut for fashion and beauty marketers to crack. The 61 million members of Gen Z are defined as the first generation of truly digital natives, born into an era in which the internet had always existed and was never a novelty.

    Digidayin How To's- 20 readers -
  • Breaking down the changing state of resort season

    As the transformation of the fashion calendar continues to unfold, the mid-season show circuit — including the current resort season — is feeling the effects. The changes include designers showing in unconventional cities and others dropping out altogether, opting instead to combine resort collections with fall presentations.

    Digiday- 14 readers -
  • Luxury brands are slowly setting their sights on sustainable fragrances

    Though efforts in sustainable fashion production continue to expand and evolve, the beauty industry has been slow to follow, particularly when it comes to fragrance. As luxury brands like Louis Vuitton and Gucci increasingly add fragrances to their product portfolios, few have prioritized eco-friendly ingredients and certified processes for developing perfume formulas.

    Digiday- 17 readers -
  • Better late than never: Fashion belatedly embraces hackathons

    The term “hackathon” typically evokes bleary-eyed computer engineers crunching numbers and solving algorithms until the break of dawn. Now the fashion industry is trying its hand at these “marathon brainstorming sessions” in an attempt to not just get ahead in the digital realm, but also poach emerging tech talent for their expanding digital teams.

    Digiday- 16 readers -
  • How Facebook is wooing luxury brands

    Facebook is a paradox for luxury retailers. On the one hand, its size makes it hard to ignore. But on the other, there’s nothing more mass — and less exclusive — than Facebook. Karin Tracy, former InStyle publisher and now Facebook beauty industry lead, is charged with wooing luxury brands. Yesterday, Tracy led Facebook’s inaugural luxury forum, making her case that high-end ...

    Digidayin Social- 15 readers -
  • Fashion publications team with Musical.ly to cater to younger readers

    When the popular app Musical.ly first hit the scene in 2014, it was mostly a tool for teenagers to share goofy lip-syncing videos with friends. Currently, it has a nearly 200 million user base largely comprised of teenage girls, and fashion and lifestyle publishers are tapping the platform in an effort to connect with younger readers. Musical.

    Digiday- 20 readers -