bev rogers

  • Automating PPC Ad Tests

    A/B testing your ads is good practice in any PPC account as there are always tweaks that can be made. Does “save 20%” make more people click than “20% off”? Which of ...

    Search Laboratoryin Paid Search- 7 readers -
  • Callout Extensions: What Are They and Why Should I Use Them?

    If you’ve been keeping up to date with AdWords news, or clicked on the Ad Extensions tab in AdWords itself, you may have heard of something called the callout extension. But what is a callout? And why would you need one (or six)? Allow me to elaborate. Callout extensions are sometimes referred to as “non-clickable sitelinks”.

    Search Laboratoryin Paid Search- 13 readers -