bill cleere

  • Facebook Custom Audience Segments Are Your Friends

    More and more marketers are dedicating increasing amounts of their ad budgets into Facebook retargeting and custom audiences, and rightfully so. This sometimes leads to lazy marketing; however, many busin ...

    3Q Digital- 16 readers -
  • Retargeting – A Campaign Settings Checklist

    Retargeting – A Campaign Settings Checklist One common and understandable confusion point on retargeting is that it’s in the PPC family. But, retargeting can be about paying for impressions, with clicks being the benefit but not the price model. If you’re gauging by impressions, you know that they are a little harder to pinpoint in terms of effectiveness and therefore need a ...

    3Q Digitalin Paid Search Retargeting- 16 readers -