Bill Dinan

  • Tips For Tackling The Online-Offline Attribution Challenge

    Today’s consumers use more media in their purchase process than ever, but mobile is becoming a dominant force. In fact, according to xAd and Telmetrics’ U.S. Mobile Path-to-Purchase study, “mobile devices account for up to 64 percent of time spent online and 42 percent of mobile users consider mobile the most important resource in their purchase process.

    Bill Dinan/ Marketing Land- 27 readers -
  • Mobile’s Increasingly Strong Influence in Consumer Purchase Decisions

    Whether it’s mobile search and display, mobile shopping, location targeting, or iBeacons, mobile is dominating today’s advertising and marketing discussions. Advertisers’ mobile focus stems in large part from the fact that mobile is also dominating consumer purchase decisions. To shed more light on the latest American mobile shopper preferences and behaviors, Telmetrics partner ...

    Bill Dinan/ Street Fight- 14 readers -