Bill Slawski

  • Ranking Events in Google Search Results

    This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations.

    Bill Slawski/ SEO by the Seain Google- 7 readers -
  • Entities in the Google Knowledge Graph Search API for Google

    The Google Knowledge Graph Search API on a query for Google shows the following Entities and results scores for them. I thought they were diverse enough to be interesting and worth sharing. A couple of the ones listed seem odd, such as the Indian Action movie. “Thuppakki” and the Town in Kansas,”Topeka.” We are told by Google that “Results with higher result scores are considered better matches.

    Bill Slawski/ SEO by the Sea- 12 readers -
  • Knowledge Panels in Site Audits

    At this years Pubcon 2016, my presentation was about how I had added Knowledge panels, Sitelinks, Featured Snippets and the Google Search API into client’s Site Audits. I had been doing this because Search Results at Google and at Bing have started showing off information about businesses and site that includes knowledge panel information and richer snippets.

    Bill Slawski/ SEO by the Sea- 7 readers -
  • Learning SEO by Looking at Anomalies

    Sometimes one of the best ways to learn is to question why you see something that you possibly shouldn’t be seeing. This can produce more interesting lessons than even digging into things like patents and whitepapers. For instance, I published a post last night, October 4th, 2016, on Context Vectors.

    Bill Slawski/ SEO by the Seain SEO- 14 readers -
  • Google Patents Context Vectors to Improve Search

    For example, a horse to a rancher is an animal. A horse to a carpenter is an implement of work. A horse to a gymnast is an implement on which to perform certain exercises. One of the limitations of information on the Web is that it is organized differently at each site on the Web. As a newly granted Google patent notes, there is no official catalog of information available on th ...

    Bill Slawski/ SEO by the Seain Google- 13 readers -
  • Are You Using Google’s New Automated Assistant?

    In the Google Analytics Blog on September 2, was an article that site owners shouldn’t miss. If you did, you should go check it out. The post is Explore important insights from your data — automatically. I have access to a number of Google Analytics accounts, and I can say this about the suggestions shown in this new feature from Google Analytics – they are worth looking at ...

    Bill Slawski/ SEO by the Sea- 15 readers -
  • Google Granted Design Patent on Camera Bracelet

    This design patent shows off a camera mounted on a bracelet. It doesn’t tell us anything about the camera beyond showing off the design of the camera. I looked for profiles of the inventors listed on the patent, and I think the ones I found may be the ones involved in the creation of this design (though I can’t be completely certain).

    Bill Slawski/ SEO by the Sea- 12 readers -
  • Meeting the Demands of a Faster Mobile-Based Web

    Apple has a new patent aimed at accelerating mobile Web pages. We’ve heard that from others elsewhere on the Web, and it’s beginning to look like a trend. Who wants faster web pages on their phones? Probably everybody. It’s become increasingly obvious to people doing Search Engine Optimization that improving the quality of websites has meant making pages of a site faster an ...

    Bill Slawski/ SEO by the Sea- 8 readers -
  • Twitter Poll – How Does Google Index Content on the Web?

    I thought this was an interesting question to ask people because I think it’s often misunderstood. Google treats content found at different URLs as if it is different content, even though it might be the same, such as in the following examples: http://www.example.com https://www.example.com http://exampl ...

    Bill Slawski/ SEO by the Seain SEO- 8 readers -
  • How Google May Respond to Reverse Engineering of Spam Detection

    The ultimate goal of any spam detection system is to penalize “spammy” content. ~ Reverse engineering circumvention of spam detection algorithms (Linked to below) Four years ago, I wrote a post about a Google patent titled, The Google Rank-Modifying Spammers Patent. It told us that Google might be keeping an eye out for someone attempting to manipulate search results by spami ...

    Bill Slawski/ SEO by the Sea- 19 readers -
  • The US is Asking for Help Understanding the Impacts of Artificial Intelligence

    Artificial Intelligence, by Global Panorama. Some Rights Reserved As we approach the celebration of the 4th of July, I thought it might be interesting to share a request for information made to the US Federal Register and a post on the Whitehouse blog. The US government is interested in what Artificial Intelligence might mean to the people of the United States, and how we cou ...

    Bill Slawski/ SEO by the Sea- 18 readers -
  • Machine Learning Inside Google

    By OSX – Own work, Public Domain, https://commons.wikimedia.org/w/index.php?curid=12890983 Understanding Systems When I was in high school, one of the required classes I had to take was a shop class. I had been taking mostly what the school called “enriched” courses, or what were mostly academic classes that featured primarily reading, writing, and arithmetic.

    Bill Slawski/ SEO by the Seain SEO- 28 readers -
  • How Google May Map a Query to an Entity for Suggestions

    Search predictions come from: – The terms you’re typing. – What other people are searching for, including trending searches. Trending searches are popular stories in your area that change throughout the day. Trending searches aren’t related to your search history. – Relevant searches you’ve done in the past (if you’re signed in to your Google Account and have Web & App Activity turned on).

    Bill Slawski/ SEO by the Seain SEO- 13 readers -
  • Yahoo Assigns 2648 Patents to Mystery Excalibur IP, LLC Group

    Google is possibly most well known for the patenting of an algorithm that sorted and ordered search results based upon a metric known as PageRank, named after Google Co-Founder Lawrence Page, while he was a student at Stanford University. Yahoo started off as a Web Directory, which became a Search Engine, and the patent it might be most well known for is one that it purchased ...

    Bill Slawski/ SEO by the Seain Paid Search- 14 readers -
  • Google’s Reasonable Surfer Patent Updated

    Systems and methods consistent with the principles of the invention may provide a reasonable surfer model that indicates that when a surfer accesses a document with a set of links, the surfer will follow some of the links with higher probability than others. This reasonable surfer model reflects the fact that not all of the links associated with a document are equally likely to be followed.

    Bill Slawski/ SEO by the Sea- 15 readers -
  • Satisfaction a Future Ranking Signal in Google Search Results?

    Do you search through Google on your phone? How do you know whether or not Google is watching you as you do and keeps on eye on whether or not you like the results you receive during your searches? Could Satisfaction with search results be a ranking signal that Google may use now, or in the future? A newly published Google patent application describes technology that would modify scoring and .

    Bill Slawski/ SEO by the Seain SEO Google- 14 readers -