- Our Blog
Sharing is caring! If you use Google Maps to navigate from place to place, or if you have agreed to be a local guide for Google Maps, there is a chance that you have seen Google Mobile Location history information. There is a Google Account Help page about how to Manage or delete your Location History.
Sharing is caring! Technology evolves and changes over time. There was a park in the town in Virginia where I used to live that had been a railroad track that was turned into a walking path. At one place near that track was a historic turntable where cargo trains might be unloaded so that they could be added to later trains or trains headed in the opposite direction.
Sharing is caring! One of the inventors of the newly granted patent I am writing about was behind one of the most visited Google patents I’ve written about, from Ross Koningstein, which I posted about under the title, The Google Rank-Modifying Spammers Patent It described a social engineering approach to stop site owners from using spammy tactics to raise the ranking of pages.
Sharing is caring! I don’t consider myself paranoid, but after reading a lot of Google patents, I’ve been thinking of my phone as my Android tracking device. It’s looking like Google thinks of phones similarly; paying a lot of attention to things such as a person’s location history. After reading a recent patent, I’m fine with Google continuing to look at my location history ...
Semantic Keyword Research and Topic Models 11/09/2017 by Bill Slawski Leave a Comment I went to the Pubcon 2017 Conference this week in Las Vegas Nevada, and gave a presentation about Semaantic Search topics based upon white papers and patents from Google. My focus was upon things such as Context Vectors and Phrase Based Indexing.
The Oldest Pepper Tree in California At one point in time, search engines such as Google learned about topics on the Web from sources such as Yahoo! and the Open Directory Project, which provided categories of sites, within directories that people could skim through to find something that they might be interested in.
Using Ngram Phrase Models to Generate Site Quality Scores 09/21/2017 by Bill Slawski Leave a Comment Source: https://commons.wikimedia.org/wiki/File:Scrabble_game_in_progress.jpgPhotographer: McGeddonCreative Commons License: Attribution 2.0 Generic Navneet Panda, whom the Google Panda update is named after, has co-invented a new patent that focuses on site quality scores.
Google’s Project Jacquard: Textile-Based Device Controls 09/14/2017 by Bill Slawski Leave a Comment I remember my father building some innovative plastics blow molding machines where he added a central processing control device to the machines so that all adjustable controls could be changed from one place.
In October of 2015, a new algorithm was announced by members of the Google Brain team, described in this post from Search Engine Land – Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results One of the Google Brain team members who gave Bloomberg News a long interview on Rankbrain, Gregory S.
One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results, I wanted to dig in, and see if it could give us more insights.
Learn SEO Through Forums 06/30/2017 by Bill Slawski Leave a Comment I had someone who was reading my previous entries in my Learning SEO series ask about using forums to learn SEO. I promised that I would write a post about the value of forums in learning SEO. Back in 1998 I became a moderator of a couple of forums on small business and website promotion on Yahoo Groups.
When Google crawls the Web, it collects information about content on the pages it finds as well as links on pages. How much does it collect information about facts on the Web? Microsoft showed off an object-based search about 10 years ago, in the paper, Object-Level Ranking: Bringing Order to Web Objects..
Learning SEO through Books 06/13/2017 by Bill Slawski Leave a Comment There are a few books and courses online that are free and really helpful when it comes to learning some of the things that will make you a better SEO. Knowledge can make a difference, and having an idea of how search engines work can possibly give you a competitive advantage over others who haven’t had a ...
In January, I wrote a post titled, Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO. I included in that post links to a number of pages that I thought might be helpful to someone learning SEO. On my walk this morning past the Omni La Costa Resort, I was thinking about it, and decided that it might not be a bad idea to create a Learning SEO category he ...
A NASA Android that Voyaged to Space If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in prominent places on those pages Map out pages o.
New Finding Events Feature at Google Search 05/11/2017 by Bill Slawski Leave a Comment This week Google rolled out an event finder on its mobile search app. You can read about it on: Google Search will now help you find nearby events The techcrunch article tells us that Google is working on suggestions for developers to have their events listed in search results – so we s ...
Will Google Start Giving People Social Media Influencer Scores? 04/27/2017 by Bill Slawski Leave a Comment A patent granted to Google this week tells us about social media influencer scores developed at Google that sound very much like the scores at Klout. In the references section of the patent, Klout is referred to a couple of times as well, with a link to the Wikipedia P ...
Imagine that some sites might be ranked by Google based upon how their databases might answer queries. A patent from Google refers to this approach as one that looks at database service requirements to rank large sites such as sites that cover products, jobs, travel, recipes and movies. Such sites might include some static pages that provide examples of the capabilities of th ...
When you search at Google, the answers you receive sometimes now include additional questions, that often have the label above them, “People Also Ask.” I was curious if I might be able to find a patent about these questions, and I saw that they were sometimes referred to as “related questions.” An article at Moz today on the topic was interesting: Infinite ‘People Also Ask’ ...
Ranking Local Businesses Based Upon Quality Measures including Travel Time 02/13/2017 by Bill Slawski Leave a Comment An Antique shop, formerly an apple factory Can the amount of travel time someone might take to get to a place be a good indication of the quality of that place? That is the assumption behind a recently granted patent from Google.