Bill Slawski

  • Google and Spoken Queries: Understanding Stressed Pronouns

    The future of searches on the Web will likely involve searches by voice, as more and more people are connecting to the web with phones and Google has added voice search interfaces to its search on desktop computers. I thought it was interesting when I ran across a patent that focused on a problem that might arise with spoken searches, and thought it was worth writing about bec ...

    Bill Slawski/ SEO by the Seain Google- 14 readers -
  • Google Tracking How Busy Places are by Looking at Location Histories

    Getting Ducks in a Row Google Maps helps people navigate from place to place. In order for it to work effectively, it’s helpful if it can track the location of the device that someone may be using to help them navigate. It’s interesting how Google tracks your location. I’ve noticed that after I take a photo near a business, Google will sometimes ask if I would like to upload t ...

    Bill Slawski/ SEO by the Seain Google- 17 readers -
  • 2016 Important SEO Patents from Google

    A couple of days ago, Gianluca Fiorelli published a thoughtful look at the Search Industry in past year, and the year to come at Moz titled SEO and Digital Trends in 2017. He included a graphic within that which listed things that he considered important events in the industry, including patents that had been granted in 2016.

    Bill Slawski/ SEO by the Seain SEO Google- 12 readers -
  • A New Search Results Evaluation Model from Google

    Search Results (SERPS) are no longer about showing pages that are ordered by rankings for a query term. A Google paper shows us a different way of thinking about them in our age of structured Snippets and featured snippets mixed with URL search results. The paper is: Incorporating Clicks, Attention and Satisfaction into a Search Engine Result Page Evaluation Model by Aleksand ...

    Bill Slawski/ SEO by the Seain Google- 13 readers -
  • Ranking Events in Google Search Results

    This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations.

    Bill Slawski/ SEO by the Seain Google- 9 readers -
  • Entities in the Google Knowledge Graph Search API for Google

    The Google Knowledge Graph Search API on a query for Google shows the following Entities and results scores for them. I thought they were diverse enough to be interesting and worth sharing. A couple of the ones listed seem odd, such as the Indian Action movie. “Thuppakki” and the Town in Kansas,”Topeka.” We are told by Google that “Results with higher result scores are considered better matches.

    Bill Slawski/ SEO by the Sea- 13 readers -
  • Knowledge Panels in Site Audits

    At this years Pubcon 2016, my presentation was about how I had added Knowledge panels, Sitelinks, Featured Snippets and the Google Search API into client’s Site Audits. I had been doing this because Search Results at Google and at Bing have started showing off information about businesses and site that includes knowledge panel information and richer snippets.

    Bill Slawski/ SEO by the Sea- 9 readers -
  • Learning SEO by Looking at Anomalies

    Sometimes one of the best ways to learn is to question why you see something that you possibly shouldn’t be seeing. This can produce more interesting lessons than even digging into things like patents and whitepapers. For instance, I published a post last night, October 4th, 2016, on Context Vectors.

    Bill Slawski/ SEO by the Seain SEO- 17 readers -
  • Google Patents Context Vectors to Improve Search

    For example, a horse to a rancher is an animal. A horse to a carpenter is an implement of work. A horse to a gymnast is an implement on which to perform certain exercises. One of the limitations of information on the Web is that it is organized differently at each site on the Web. As a newly granted Google patent notes, there is no official catalog of information available on th ...

    Bill Slawski/ SEO by the Seain Google- 14 readers -
  • Are You Using Google’s New Automated Assistant?

    In the Google Analytics Blog on September 2, was an article that site owners shouldn’t miss. If you did, you should go check it out. The post is Explore important insights from your data — automatically. I have access to a number of Google Analytics accounts, and I can say this about the suggestions shown in this new feature from Google Analytics – they are worth looking at ...

    Bill Slawski/ SEO by the Sea- 19 readers -
  • Google Granted Design Patent on Camera Bracelet

    This design patent shows off a camera mounted on a bracelet. It doesn’t tell us anything about the camera beyond showing off the design of the camera. I looked for profiles of the inventors listed on the patent, and I think the ones I found may be the ones involved in the creation of this design (though I can’t be completely certain).

    Bill Slawski/ SEO by the Sea- 16 readers -
  • Meeting the Demands of a Faster Mobile-Based Web

    Apple has a new patent aimed at accelerating mobile Web pages. We’ve heard that from others elsewhere on the Web, and it’s beginning to look like a trend. Who wants faster web pages on their phones? Probably everybody. It’s become increasingly obvious to people doing Search Engine Optimization that improving the quality of websites has meant making pages of a site faster an ...

    Bill Slawski/ SEO by the Sea- 11 readers -
  • Twitter Poll – How Does Google Index Content on the Web?

    I thought this was an interesting question to ask people because I think it’s often misunderstood. Google treats content found at different URLs as if it is different content, even though it might be the same, such as in the following examples: http://exampl ...

    Bill Slawski/ SEO by the Seain SEO- 8 readers -
  • How Google May Respond to Reverse Engineering of Spam Detection

    The ultimate goal of any spam detection system is to penalize “spammy” content. ~ Reverse engineering circumvention of spam detection algorithms (Linked to below) Four years ago, I wrote a post about a Google patent titled, The Google Rank-Modifying Spammers Patent. It told us that Google might be keeping an eye out for someone attempting to manipulate search results by spami ...

    Bill Slawski/ SEO by the Sea- 21 readers -
  • The US is Asking for Help Understanding the Impacts of Artificial Intelligence

    Artificial Intelligence, by Global Panorama. Some Rights Reserved As we approach the celebration of the 4th of July, I thought it might be interesting to share a request for information made to the US Federal Register and a post on the Whitehouse blog. The US government is interested in what Artificial Intelligence might mean to the people of the United States, and how we cou ...

    Bill Slawski/ SEO by the Sea- 21 readers -