- Our Blog
Ahh, psychology. It’s all the rage these days. For good reason. Understanding how your customer’s (and your own) brain works can help you provide better content and increase social engagement. Because of all that, we now have fancy-pants fields like neuromarketing. But, what about neurosocial? (Is that even a word? If not, I’m coining it.
Have you ever seen a blog post and thought, “Wow, this looks really nice”? On the flip side, have you seen a post with a wall of text and no images, and thought, “Wow, this looks really ugly”? Did you even read the second one? Your posts’ text needs to engage your readers to keep them coming back, but first your posts need to be visually appealing to attract those readers.
Listen. We both know that “best practices” don’t mean much. … right? If you aren’t A/B testing, you are leaving a ton of money on the table. True. BUT here’s the deal. A/B testing is a time-consuming method of optimization. It’s effective, but if you can simply click “edit” and make an obvious improvement, start there. This is why “best practices” can be so powerful.
Powerful communicators employ these persuasion techniques when designing online experiences that convert. Do you want your website to be more persuasive? The ability to persuade is a skill coveted by orators, writers and online marketers alike. This ability is based on an ancient–but non-obvious–understanding of human nature.
Want to get more out of your social media content? Wondering how you can save time and increase engagement? By repurposing popular posts and content on one platform for use on another, you can give your followers more of what they want. In this article, you’ll discover five ways to find and repurpose your most popular Facebook, Twitter, and Instagram posts.
Content marketing has helped small businesses double their revenue while cutting marketing spend in half ...
If you’re anything like me, you spend a lot of time creating your content. You’ve heard, like I have, that the key to content marketing is creating high-quality, in-depth content—which takes time. What if I told you there’s a way you can get more shares, traffic, and leads from the same content you spent so much time on—with minimum extra effort? It’s true, there is a way! Y ...
Most of us are aware of the powerhouse email service provider that is Aweber. However, some may not be aware of their recently released campaigns feature which adds some much needed marketing automation to its list of features. It’s something that Aweber lacked and that other email service providers like Active Campaign and Convert Kit, have had for a while now.