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14 October 2016 | Billy Leonard Zoogle: Google’s Algorithm Menagerie #4 Hummingbird Welcome to Zoogle, your five-part guide designed to help you navigate Google’s algorithm. We’re going to be taking you through the details of a few of Google’s major algorithm updates; from their purpose and use to their impact on SEO practices. Third in the zoo of Google’s algorithm updates is Hummingbird.
29 September 2016 | Billy Leonard The Algorithm Academy: #5 User intent Welcome to the Algorithm Academy, your six part guide designed to make you a Google genius. We’re going to be teaching you about Google’s algorithm and its ranking factors; from what makes you rank, to what has a negative impact on your rankings.
15 September 2016 | Billy Leonard The Algorithm Academy: #1 Links Welcome to the Algorithm Academy, your six part guide designed to make you a Google genius. We’re going to be teaching you about Google’s algorithm, as well as its ranking factors – from what makes you rank, to what has a negative impact on your rankings.
25 August 2016 | Billy Leonard Google may penalise sites that use annoying pop ups Google has today announced that they will start to penalise sites that use “intrusive interstitials”, starting from January 10th 2017. Penalties for sites Google has explained that they may potentially penalise sites that use these intrusive pop-up ads.
3 August 2016 | Billy Leonard March of the Penguin There’s been a lot of industry chatter lately about a crucial algorithm refresh – Penguin. But what exactly is this update, and what does it mean for you? What is Penguin? Google is notable for having around 600 updates a year. Many of them are minor, but some are so large they get their own codename.
8 June 2016 | Billy Leonard SEO is not just link-building Many, many years ago – well, about eight but that’s practically prehistoric when you work in an industry that’s as fast paced as digital – SEOs focused only on linkbuilding. Back in the day, links were proven to be the quickest way to improve a website’s rankings.
19 May 2016 | Billy Leonard Conversational AI is the future of search Last night marked the first day of Google’s I/O 2016 conference, a two-day conference where Google shows off their latest ideas, products and developments. Amongst the many announcements this year – which included VR, wearables, new messaging apps (because why let Facebook have all the fun, right?) and vide ...
4 May 2016 | Billy Leonard 4 ways in which SEO is like Game of Thrones Game of Thrones is very much the big topic of discussion at the moment – whether that’s on social media, around the watercooler at Tamar Towers, or even at dinner with your mum. Since its explosive return a couple of weeks ago, it’s all we can talk about – and we’re starting to see the parallels everywhere….
13 April 2016 | Billy Leonard 14 ways to gain followers on Instagram Growing community sizes is often one of the core KPIs of a community manager, and Instagram is the new frontier for many businesses (those that are a little bit behind, at any rate…) But how can you grow your community size on Instagram? How can you capture those all important followers? Well we’ve got 14 ways to do just tha.
7 April 2016 | Billy Leonard How will intelligent personal assistants affect SEO? If you’ve seen the movie Her, or perhaps Iron Man, you’ll know what the future of tech looks like. AI is coming and it’s coming in a big way. It’s here to make our lives easier and simpler, or at least, that’s what all the big tech giants would have us believe.
Unless you’ve been living in a cave, you will have seen this picture – or some variation of it – over the past few days. Instagram is Changing If you don't want to miss our posts please press the three dots and turn on notifications A photo posted by K2twins (@k2brothers) on Mar 28, 2016 at 12:23pm PDT And if you’re anything like us, you’ll be getting more and mo ...
24 March 2016 | Billy Leonard 7 searches that ‘rise again’ around Easter It’s approaching Easter time, a time when we all appreciate slightly different things – whether it’s the arrival of Spring, the copious amount of chocolate or remembering Jesus. To keep things topical at Tamar Towers, we decided we’d look at searches that ‘rose again’ (we’re so sorry…) around this period.
Rather unshockingly, we SEOs spend a lot of time on websites and we run into the same mistakes over and over. The same old mistakes that make us increasingly angry. Here are six things we hate the most about your site; #1 Unnecessary subfolders Google has said time and time again that an easy to follow site structure is key to an SEO-optimised site.
We thought that for this Valentine’s Day, we’d stick to what we know. And we know SEO. So we’re taking a cheeky look at the searches that peak around the time of Valentine’s Day. To do this, we used Google Trends – which gives an arbitrary score out of 100, with 100 being the most, to search volumes for a specific keyword.