Billy Mccaffrey

  • Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)

    Have you ever heard the expression “less is more”? I find this to be extremely true when it comes to the keywords in your PPC account. Now, depending on who you ask, you’ll hear a different response for the age-old question: “How many keywords should I have in my AdWords account?” When it comes to ad groups, the typical answer is somewhere in the 20-25 keyword range, and defi ...

    Billy Mccaffrey/ WordStreamin Paid Search Google- 12 readers -