blaise lucey

  • 25 promotion tactics to ensure people actually see your content

    When UBS launched “Unlimited” last year, the bank was excited to explore the new possibilities that could be opened up with content marketing. Now, the team is cutting their content budget by 10 percent. What happened? What went wrong? UBS overlooked the engines of content marketing: promotion and distribution. The firm isn’t alone.

    Marketing Landin Social Content- 17 readers -
  • What a 32-step journey to a Bruno Mars album can teach marketers and tech companies

    Kathy Hutchins / My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod shuffle for her birthday, because it meant she could finally combine everything she liked in an extremely lightweight, easy way. Or so she thought. The iPod shuffle proved to be a nemesis to the family. Her birthday was in December.

    Marketing Land- 24 readers -
  • Facebook Spaces & the risky virtualization of retail

    During Facebook’s annual F8 conference — which had to happen seven times before I decided “F8” was a play on “fate,” despite Wikipedia telling me it’s pronounced “eff eight” — Facebook showcased a potentially virtual future. Facebook Spaces is an attempt by Facebook to create social spaces that are built entirely within virtual reality. Visit places with your friends, virtually.

    Marketing Landin Social Facebook- 17 readers -
  • The art of social media minimalism

    Minimalism. As far as I can tell, it’s the art of throwing away things until your apartment looks like an Apple Store. But it’s a useful exercise — especially when it comes to prioritization and organization. Or, for a company, let’s call it reprioritization. In 2010, as the social media craze went into overdrive, there was a very real fear of being left behind by The Future.

    Marketing Landin Social- 22 readers -
  • 3 steps to take your influencer marketing to the next level

    If you look at the social landscape of 2017, one word comes to mind before anything else: noise. A great rush of static is crackling out from all the channels available to us — Facebook, Twitter, email, SMS, television. When brands need to reach people, it’s no longer guaranteed that your audience will hear the message, even if they see it.

    Marketing Landin Social- 18 readers -
  • 2017: The age of social satellites

    When I started building content marketing programs in 2010, it was easy to get more web traffic. You targeted a keyword, hammered out two or three articles a day with those keywords littered throughout an otherwise forgettable block of text, and people came. Google surfaced anything with the right keywords. People found it. By 2012, quality content was what got results.

    Marketing Landin Social Content- 24 readers -
  • 5 big things marketers actually have to start doing in 2017

    If you look at the predictions for 2017 marketing trends, you’re probably going to see more of the same: Personalize things. Focus on customer experience. Start using Facebook Live. Think more about video. There’s no big paradigm shift happening. Marketing channels are maturing. Engagement is dropping.

    Marketing Land- 20 readers -
  • Reviews: The most ignored, most important part of your social media strategy

    Uber drivers who get lower than a 4.6 rating often have their accounts deactivated. You’re never going to a dentist who has two stars on Yelp. Bars and restaurants have lost patrons because of low ratings. On Amazon, three stars or less can cost you thousands of dollars in potential revenue. It’s fair to say that we live in a review-based economy.

    Marketing Landin Social- 31 readers -
  • The future of Instagram is spam

    When I log onto Twitter or Facebook, it’s like a million voices cry out… and never stop talking. It can get tiresome. I don’t see updates from the people I want to see. I know that could change if I took the time to reorganize things, create a list, silence people and unfollow or unfriend others — but then what’s the point of even having the platform? Twitter’s woes have bee ...

    Marketing Landin Social- 14 readers -
  • Tracking the confusing reality of the cross-social experience

    I found out about comedian Mike Birbiglia’s movie, “Don’t Think Twice,” on Twitter. Someone else had tweeted about how Questlove, the drummer for The Roots, had posted a great review of the movie on his Instagram account, so I clicked the tweet to the Instagram post. I didn’t see a trailer for the movie or visit the website before seeing the film.

    Marketing Landin Social- 8 readers -
  • 6 quick steps to jump-start your influencer marketing program

    First things first. We all know “influencer” is a goofy term. It’s probably second in overused buzzwords, right after “thought leader.” Whose thoughts are being led? Are we saying that person leads a thought? Could an inanimate object, like a painting or brick be a “thought leader” if it provokes a new and exciting thought? Influencers are your friends.

    Marketing Landin Social- 20 readers -
  • 6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

    We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate. So it makes sense to clean up those bounced email addresses when necessary.

    Constant Contactin EMail- 22 readers -
  • 5 reasons your Facebook Ads aren’t working

    Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings. There are great guides, amazing brand videos and user-generated content that help generate leads and build awareness. Many companies finally have a Facebook strategy in place, and it’s running smoothly. Except for the ROI part.

    Marketing Landin Social Facebook- 14 readers -
  • Customer experience in the age of disloyalty

    Introducing Macy’s #SummerVibes, our *first-ever* digital music festival! Todrick Hall, AJ Rafael, The Gardiner Sisters, and Macy Kate take the stage for a performance you definitely don’t want to miss. Now through June 19, Macy’s will donate $1 for every view to Got Your 6, up to $100k. Keep watching and sharing to help support America’s veterans! **NOTE: With your help, we ...

    Marketing Landin Social- 8 readers -
  • A marketer’s first month as a Snapchat user

    There are a few different waves of adoption when it comes to social networks. First, the classic early adopters. Then, the friends peer-pressured by those adopters. Right before the social network goes mainstream, there are the resentful adopters who don’t necessarily want to manage another social network but are curious enough to get started with it.

    Marketing Landin Social- 13 readers -
  • 7 reasons your Instagram Ads aren’t converting

    I’d rather see comedian Amy Schumer spit up milk than watch most Instagram Sponsored Ads. That was an actual thought I had when I was scrolling through my Instagram feed the other day. First, I saw an ad that I immediately skipped. Second, I saw an organic video of Schumer with milk dribbling out of her mouth. I chose to watch the latter.

    Marketing Landin Social- 12 readers -