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When I started building content marketing programs in 2010, it was easy to get more web traffic. You targeted a keyword, hammered out two or three articles a day with those keywords littered throughout an otherwise forgettable block of text, and people came. Google surfaced anything with the right keywords. People found it. By 2012, quality content was what got results.
If you look at the predictions for 2017 marketing trends, you’re probably going to see more of the same: Personalize things. Focus on customer experience. Start using Facebook Live. Think more about video. There’s no big paradigm shift happening. Marketing channels are maturing. Engagement is dropping.
Uber drivers who get lower than a 4.6 rating often have their accounts deactivated. You’re never going to a dentist who has two stars on Yelp. Bars and restaurants have lost patrons because of low ratings. On Amazon, three stars or less can cost you thousands of dollars in potential revenue. It’s fair to say that we live in a review-based economy.
When I log onto Twitter or Facebook, it’s like a million voices cry out… and never stop talking. It can get tiresome. I don’t see updates from the people I want to see. I know that could change if I took the time to reorganize things, create a list, silence people and unfollow or unfriend others — but then what’s the point of even having the platform? Twitter’s woes have bee ...
I found out about comedian Mike Birbiglia’s movie, “Don’t Think Twice,” on Twitter. Someone else had tweeted about how Questlove, the drummer for The Roots, had posted a great review of the movie on his Instagram account, so I clicked the tweet to the Instagram post. I didn’t see a trailer for the movie or visit the website before seeing the film.
First things first. We all know “influencer” is a goofy term. It’s probably second in overused buzzwords, right after “thought leader.” Whose thoughts are being led? Are we saying that person leads a thought? Could an inanimate object, like a painting or brick be a “thought leader” if it provokes a new and exciting thought? Influencers are your friends.
We’ve all been there. You create an email, send away, and then — when you check your email reports — you see that it “bounced.” Which means your email never actually got to your intended recipient. Even worse, if your account has a high number of bounces it can have a negative impact on your delivery rate. So it makes sense to clean up those bounced email addresses when necessary.
Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings. There are great guides, amazing brand videos and user-generated content that help generate leads and build awareness. Many companies finally have a Facebook strategy in place, and it’s running smoothly. Except for the ROI part.
Introducing Macy’s #SummerVibes, our *first-ever* digital music festival! Todrick Hall, AJ Rafael, The Gardiner Sisters, and Macy Kate take the stage for a performance you definitely don’t want to miss. Now through June 19, Macy’s will donate $1 for every view to Got Your 6, up to $100k. Keep watching and sharing to help support America’s veterans! **NOTE: With your help, we ...
There are a few different waves of adoption when it comes to social networks. First, the classic early adopters. Then, the friends peer-pressured by those adopters. Right before the social network goes mainstream, there are the resentful adopters who don’t necessarily want to manage another social network but are curious enough to get started with it.
I’d rather see comedian Amy Schumer spit up milk than watch most Instagram Sponsored Ads. That was an actual thought I had when I was scrolling through my Instagram feed the other day. First, I saw an ad that I immediately skipped. Second, I saw an organic video of Schumer with milk dribbling out of her mouth. I chose to watch the latter.
Social ROI. What does it mean to you? Besides new followers and fans. Besides clicks and shares. Hard cash. A Facebook fan’s value. The cash money associated with a click on Twitter. Maybe it means very little. According to The CMO Survey, 40 percent of CMOs say that social media is underperforming relative to the rest of the organization’s marketing efforts. Just 11.
Does your brand’s Twitter account seem like a ghost town? How about your Facebook and LinkedIn page? If you’ve noticed a drop in social engagement, web referrals, blog traffic and shares, you’re not alone. Buffer lost nearly half of all social referrals to the brand blog from 2014 to 2015. Facebook referrals to the top 30 major publishers dropped by 32 percent from January t ...
My friend is a big fan of “The Daily Show.” He watches it almost every day on his computer, streaming it from the Comedy Central website. Every episode is missing one very obvious thing: commercials. Like millions of other people, he uses ad-blocking plugins that kill ads before they even have a chance to roll in front of the videos.
A few weeks ago, I went to see a band. I didn’t really know what to expect. I hadn’t been to the venue, I had only heard the band once before, and it was a Wednesday night – not exactly prime time. But the band was really, really good and the live performance was spectacular. When they had finished their set, the singer came off the stage with a clipboard and tried to get ju ...
At Movable Ink, we’ve been talking a lot about how API integrations can help bring your email marketing to the next level. Whether you’re trying to make it easier for customers to upgrade their seats, make a reservation, or you just want to show the latest product deals in real-time, API integrations can create new and exciting experiences in the inbox.
Despite all of the innovations in analytics, big data, tracking, and marketing technology, the biggest concern for email marketers is the same as always: click-throughs. No matter what else you can track, you want to make sure that people are actually interested in the email content that you’re getting.
When marketers think about email marketing and social media marketing, they don’t often think of the channels as a cohesive unit. In a lot of companies, the teams are split up. Sometimes, the email team will be in the marketing department and the social media team will be in the communications department.
Any email marketer who has been in the business a while knows the power of an A/B test. The tiniest changes can make the biggest differences, whether that’s tweaking a single word for the subject line or writing one sentence just a little differently. The problem with traditional A/B testing is that you have to split up your audience.
Did you ever wish you could somehow combine social media and email marketing in totally new ways? Or pull in reservation information from an internal database and display it, in real-time, in your emails? Well, good news – that’s all possible. By using API integrations within email campaigns, marketers can tap into a whole new world of opportunities.