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The Concept of Adaptive Reuse Does the word redesign terrify you? I know it does to many. After all, there are so many risks associated with tackling a redesign, so many ways to screw up your online presence, so many stakeholders to piss off. Luckily, you don’t always have to redesign. Before you scrap everything, explore an Adaptive Reuse approach.
It was 4:20am on Nov. 18th, 2014 when I said to Andy, “Light it Up.” Both of us were holed up in our respective command centers, coding deep into the dark hours, anxiously noting the minutes tick away until the big reveal. Three months of intensity had brought us to this point: the highest profile site launch either of us had been a part of.