- Our Blog
As you are starting off in the blogging world, there are a lot of things that need to happen to ensure that your blog is viewed as an authoritative and interesting site to visit by your viewers. Similarly, bloggers in 2018 must be aware that search engines and SEO are very much an issue that blogs catering to any vertical must acknowledge. At the end of the day, every blogger is their own brand.
About 2 years ago, we shared a post predicting the popularity of streaming content in 2017. This article also discusses the benefits of using YouTube. It’s 2018, and YouTube is overflowing with millions of viewers and creators. Many creators are using video blogs or vlogs as they’re commonly known as, as a popular medium of sharing content.
When considering the growth of your blog, it is easy to simply consider where you want it go. However, simply concentrating on your own aspirations for your blog can be very limiting in the long term. The future success of your site depends on the decisions you make in the present day, so why make a decision without basing it on all available data? Perhaps one of the most impo ...
“10 Useful Tips to Do Something” is probably the most ubiquitous article template on the Internet. It can be used to write about virtually anything, it doesn’t require a lot of preparatory work and research, it isn’t very demanding with regards to structure, so it is the first choice of anybody who has problems thinking about something to post.
The SEO world was shaken to the core in March 2017, when Google released its Fred update causing countless websites to experience a dramatic plunge in the traffic. The search engine giant, which controls 65% of the market share, isn’t done with this year’s surprises. In November, a significant drop in the number of featured snippets could be noticed, while more “knowledge panels” were introduced.
There’s money to be made by buying domains. It’s not limited to being an indirect part of a money-making online venture like buying a domain name to be used for a monetized blog or online store. This post does not aim to show how it’s possible to make money with expensive domain names. You can make domain names additional sources of revenues especially if you employ the right ...
It’s easy to find a blog about just about anything, which means there is a lot of competition for readers—and that makes building an audience extremely tough. You have to establish trust and build a relationship if you want people to return to your blog and share it with others. But you also have to find a way to get them to your blog in the first place.
Let’s state the obvious, there are many different kinds of bloggers. But today we’re going to split them into two—personal bloggers and business bloggers. Personal bloggers write under their own name and brand about topics that interest them—some to make a living and some as a hobby. Business bloggers, on the other hand, are writers or marketers employed by a company to create ...
Data analytics is a valuable resource for your content marketing efforts. Analyzing data can tell you a lot about your audience. Professionals often start successful marketing campaigns by using data to develop audience personas. When you analyze your readers, you can group them into certain types according to factors like what they already know about your product and how they ...
In 2017 it has become even more obvious that the future of online marketing is bright because the latest technologies have enabled marketers to reach unprecedented numbers of potential clients. The number of social media users was also rising in 2017, which resulted in an increased number of brands that decided to advertise on social media.
If you intend to earn money through your food blog, you have a tough game ahead of you – for it seems that everybody and their dog has their food blog these days. No matter how good you are, there is some pretty hefty competition out there. And this competition is already firmly established, which means that you are going to work extra hard to attract any attention.
It may come as a surprise to some people that blind people read blogs, but in the age of visual information, blogs can be a great source of information for blind people, because they don’t rely on images as much as social media sites such as Instagram and Pinterest. For example, I have software on my laptop that reads the text of the webpage aloud to me.
Nearly every writer/blogger/content marketer has faced it at one time or another: the dread of coming up with the next topic idea. It can be a daunting task, especially when you are determined to come up with something even better or more successful than before. Many marketers and writers agree: the hardest part of writing can sometimes be simply knowing what to write about.
“Buy our stuff!” That is an example of an obnoxious, obvious call to action (CTA). But what if selling a certain item is your main goal for a content piece? Luckily there are a number of ways to engage your audience, give them answers to what they’re looking for, and build a relationship that’s not all about your bottom line—all while boosting sales and strategic goals.
Why Worry about Keywords? Whether you’re an SEO expert, or simply a casual blogger, it’s easy to see the impact of keywords in online strategy. After all, our content is literally made up of keywords. The reason that there is an entire industry focused on optimizing online content goes to show just how important this topic is.
“Networking” is a word that makes many of us cringe; it calls to mind men in expensive suits shaking hands and wearing fake smiles. When you work in an industry you’re passionate about (such as blogging about a subject you’re an expert on), the last thing you want to do is feel like a sycophantic phony. But networking doesn’t have to be about sucking up to those in power.
Microblogging, a unique combination of blogging and social media, allows you to build your brand while only doing a minimal amount of work on your blog. The reason it works is fairly straightforward: since you’ll be communicating with your audience more frequently on social media, you’ll develop more rapport than if you just simply focus on driving traffic to your blog through ...
As a WordPress user, you’re used to things being easy. You aren’t super savvy in Photoshop? Great, there are pre-built, high-quality WordPress themes for that. Not comfortable with coding? That’s fine, too. There’s probably a free plugin for that. What about content creation? Well, that’s where you may need a little help, but it’s not too hard to find these days.
They say you should know your enemy. The same is true for your competition. If you want to outsmart your rivals and leave them behind, you should apply the most efficient competitor research approaches and keep up-to-date on the latest trends. Online marketing is constantly changing and developing. New competitor tools and features keep appearing here and there.
Blogging is always in a state of flux as new technology and trends emerge each and every year. While there are certainly many time-honoured blogging strategies that continue to drive solid results for bloggers, it is also important to consider the current trends to ensure that your blogging strategy is optimized as much as possible.