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The Superheroes of Video Marketing Infographic June 22, 2017 by Blog Herald Leave a Comment In the ever-expanding world of branded content, catering to what your audience wants has never been more important. Space is crowded everywhere you look: Social feeds are flooded with links (and tricky algorithms to boot), influencers are accepting more and more partnerships, and a p ...
Being a top blogger is no easy task. After all, thought leaders and tastemakers aren’t born overnight; it takes time, persistence, and a heavy dosage of motivation in order to achieve that status and following. While we might think of getting more shares on our blog like a scientific process, there’s a lot of common mistakes people overlook in building their audience.
Today’s marketing world is a competitive one. With new trends, techniques and innovative software popping up every year, sometimes every week, it can be hard to keep pace with evolving technology to keep a business current and relevant. Many companies start out strong with various marketing strategies that show promise, but over time they fizzle out or fall flat.
With the average attention span of readers’ down to eight seconds (shorter than that of a goldfish), it’s no wonder the listicle’s easily digestible morsels of information have taken over as the preferred news format for many. You know the ilk: “7 Ways You’ll Know He’s The One,” or “21 Reasons to Try Poke Now.” The argument on both sides of the listicle issue is fierce.
You’ve followed blogging bibles to the T, from keyword research to creating search optimised content to leveraging existing content on your social channels. You were expecting incoming traffic – you got it! What you weren’t expecting is that high bounce rate and that low average session duration. Today, it’s no secret that a high-value content driven blog is an indispensable w ...
A decade ago the term blog was typically reserved for stay-at-home-moms and tech enthusiasts. Blogs were largely seen as forms of online diaries. Sure, some blogs were interesting to read but at that point in time they were not viewed as an integral component of brand success. Fast forward ten years and the blogging landscape has changed dramatically.
Across today’s digital landscape, there are blogs designed specifically for male and female readership. Outlets like Bustle and Refinery29 caters heavily to a predominantly female audience, whereas Thrillist generally addresses a male demographic. But male-dominated sites, and even sites that consider themselves gender neutral like the Infatuation and The Points Guy, should co ...
Link building is one of the cornerstones of SEO and essential to rank for most competitive search terms. Doing link building the wrong way can quickly get your website into trouble and many websites and business have gone from the top of the SERPs to almost bust overnight due to the wrong link strategies so people are naturally cautious.
Are you a successful blogger looking for ways to monetize your web traffic? If you do not see the results you want from display ads, affiliate marketing, or influencer opportunities, then you may want to consider selling goods or services on your blog. As a blogger, you know how to get eyes on your content. Unfortunately, you might not be as comfortable with selling.
Mobile technology has grown rapidly over the last few years. Today, 94% of the US population has a smartphone. That’s a big number, especially when you consider that only 73% of US citizens have access to a home computer. In 2017, those numbers are predicted to get even farther apart. Bloggers who choose to invest in mobile technology, even if it’s a small investment, will see the benefits.
Perhaps one of the biggest buzzphrases in the world of content marketing seems to be, “SEO content writing.” Of course, it’s important to make sure search engines can index your website, but your content needs to appeal to people as well. According to Neil Patel, this is one of the biggest challenges content marketers face. But it’s vital to master if you’re going to be successful.
Running a successful blog requires more than just knowing how to write content and how to communicate with your readers. In fact, many successful bloggers might say that the ‘technical part’ of their project probably had a bigger impact on their success compared to the content they provided to their visitors.
Starting a Blog? 5 Topics People Care About in 2017 March 10, 2017 by Blog Herald Leave a Comment If the goal of your blog is to strike a chord with as many people as possible, you’re probably spending a lot of time researching which topics and subject matters are best. Well, if you’re launching a blog in the near future, there are a few topics that are all-but guaranteed to produce results.
Give your audience that content that they need first, so they’ll come to you — that’s the gist of content marketing. It’s a pretty solid strategy, really. After all, its premise is about providing value to your audience, and not forcibly shoving your products down their throats. While the concept is already fantastic in itself, to the point where one would think that it is al ...
Darkstore Aims to be Less Invasive Alternative to Tech Giants according to Founder Lee Hnetinka March 8, 2017 by Blog Herald Leave a Comment Darkstore, a new same-day delivery service in California, is aiming to provide producers with an alternative to firms such as Wal-Mart and Amazon. The company is hoping it’s ability to put marketing and sales data back in the hands of ...
The Current State of Content Marketing [Infographic] February 20, 2017 by Blog Herald Leave a Comment Content marketing provides a huge opportunity for many businesses to bring in new clients and keep existing clients returning. The leads that quality content can generate are invaluable for the businesses who get them.
Have you been looking for a way to connect with your subscribers, but don’t have a lot of time to spend? Most marketers know that staying connected with potential customers is necessary for growing their business, but getting started may seem challenging, expensive, or both. Email marketing is a diverse marketing tool that businesses can use to reach an audience, reinforce rel ...
WordPress wouldn’t be such a resourceful and customizable CMS without such a diverse range of plugins. And there are quite a number of really good ones available these days, including very nifty SEO plugins. Now you might be wondering: but which ones are the best? Today I’m going to show you 5 killer yet not-so-popular WordPress SEO plugins.
A new blog is created every 7 seconds. Can you believe that? Even more mind blowing is that almost 3 million new posts are written every single day. Of course, many of these blogs flop or are quickly abandoned. Successful blogs, on the other hand, contain some common elements that make them reader friendly and very popular.
5 Easy Steps to Detect What WordPress Theme a Site is Using January 10, 2017 by Blog Herald Leave a Comment WordPress started off as just a simple, intuitive way of creating and managing a blog, but soon flourished into a huge platform where anyone, regardless of their programming skills, can create an entire website and run their own business.