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In 2017 it has become even more obvious that the future of online marketing is bright because the latest technologies have enabled marketers to reach unprecedented numbers of potential clients. The number of social media users was also rising in 2017, which resulted in an increased number of brands that decided to advertise on social media.
If you intend to earn money through your food blog, you have a tough game ahead of you – for it seems that everybody and their dog has their food blog these days. No matter how good you are, there is some pretty hefty competition out there. And this competition is already firmly established, which means that you are going to work extra hard to attract any attention.
It may come as a surprise to some people that blind people read blogs, but in the age of visual information, blogs can be a great source of information for blind people, because they don’t rely on images as much as social media sites such as Instagram and Pinterest. For example, I have software on my laptop that reads the text of the webpage aloud to me.
Nearly every writer/blogger/content marketer has faced it at one time or another: the dread of coming up with the next topic idea. It can be a daunting task, especially when you are determined to come up with something even better or more successful than before. Many marketers and writers agree: the hardest part of writing can sometimes be simply knowing what to write about.
“Buy our stuff!” That is an example of an obnoxious, obvious call to action (CTA). But what if selling a certain item is your main goal for a content piece? Luckily there are a number of ways to engage your audience, give them answers to what they’re looking for, and build a relationship that’s not all about your bottom line—all while boosting sales and strategic goals.
Why Worry about Keywords? Whether you’re an SEO expert, or simply a casual blogger, it’s easy to see the impact of keywords in online strategy. After all, our content is literally made up of keywords. The reason that there is an entire industry focused on optimizing online content goes to show just how important this topic is.
“Networking” is a word that makes many of us cringe; it calls to mind men in expensive suits shaking hands and wearing fake smiles. When you work in an industry you’re passionate about (such as blogging about a subject you’re an expert on), the last thing you want to do is feel like a sycophantic phony. But networking doesn’t have to be about sucking up to those in power.
Microblogging, a unique combination of blogging and social media, allows you to build your brand while only doing a minimal amount of work on your blog. The reason it works is fairly straightforward: since you’ll be communicating with your audience more frequently on social media, you’ll develop more rapport than if you just simply focus on driving traffic to your blog through ...
As a WordPress user, you’re used to things being easy. You aren’t super savvy in Photoshop? Great, there are pre-built, high-quality WordPress themes for that. Not comfortable with coding? That’s fine, too. There’s probably a free plugin for that. What about content creation? Well, that’s where you may need a little help, but it’s not too hard to find these days.
They say you should know your enemy. The same is true for your competition. If you want to outsmart your rivals and leave them behind, you should apply the most efficient competitor research approaches and keep up-to-date on the latest trends. Online marketing is constantly changing and developing. New competitor tools and features keep appearing here and there.
Blogging is always in a state of flux as new technology and trends emerge each and every year. While there are certainly many time-honoured blogging strategies that continue to drive solid results for bloggers, it is also important to consider the current trends to ensure that your blogging strategy is optimized as much as possible.
It’s 2017 and content is still king. But now more than ever, marketers are pressured to produce content that adds value and differentiates their company’s brand online. That’s a tall order, especially when stacked against other challenges, like finding time to create content, making it engaging, and measuring its effectiveness.
If you work in digital marketing, SEO, or the media industry generally – you’ll understand first-hand the impact that the internet has had on our everyday lives. From starting as a means to connect small computer networks together, the internet has grown from niche to universal in pretty short order.
Content consumers are living in a world perfectly formulated for them to enjoy. Hundreds of thousands of blogs are creating and sharing content with their audiences on a daily basis, and the consumer can take their pick of which websites to browse regularly. Ensuring that you make their short list is not always easy, but certain techniques can almost guarantee good results.
A number of interesting social media tools for bloggers have emerged in 2017, but let’s not forget the power of a solid blogging platform. Without a reliable foundation for your blog, maximizing online exposure through social media is like putting the cart before the horse. Starting and running a blog that can grow into a business requires specific tools of the trade.
Blogging was once viewed mainly as a nice hobby or creative outlet. Bloggers across niches and interest areas would upload posts and pictures to share with friends and family and, potentially, individuals outside of their circles who shared similar interests. Fast-forward to 2017, however, and blogging has become a bonafide career.
Freelancing has its perks: pajamas “all the time”, no water-cooler small talk, no boss breathing down your neck, but it can definitely feel like an isolating gig. Often, while writing or researching, you’ll have questions you wish you could run by a coworker and seek someone’s advice. I’d like to talk about how to create that online community and its importance.
In the world of digital marketing, the debate about whether organic or paid is best rages on. And for good reason, because whether you’re talking about PPC, organic search or paid advertising, they all have benefits to consider. Much the same can be said in the world of social media marketing. In fact, research shows that 86 percent of marketers now combine paid and organic so ...
We are living in the age of visual content. We are living in the age where engaging imagery has become an integral part of all content marketing tactics. It’s hard, if not impossible, to conceive a blog post today without quality photos since articles accompanied by photos are likely to get 94% more views. Blogging is indissolubly linked to imagery, and this is due to multiple reasons.
It’s tough being a blogger these days. With so many options to choose from and many new ones cropping up every day on the interwebs, readers have a vast selection of blogs they can gravitate towards. This inevitably makes the blogosphere a very competitive environment which means that bloggers have to do everything they can to stand out from the crowd.