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With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now. But what about businesses and brands that can’t afford to advertise on Facebook, Twitter, LinkedIn and the like? Not everyone is willing, never mind able, to carve out the budget necessary to keep their content in front of ...
People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this fact. It was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office in the land, Mike Pence and Tim Kaine, were debating each other before an audienc ...
If you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that direction. By 2018, projections are that some 2.44 billion people will be using social media in one way, shape or form. That’ll be about one third of the world’s population.