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Account Director Jake Favaro contributed to this report. For the first time in agency history, mobile clicks surpassed desktop clicks across Google search, Google Shopping, and Google Display Network, we found when analyzing Q2 ...
Google’s mobile surge continued unabated in Q2 2015, with volume, conversions, and cost per click on the rise but conversion rate — particularly for eCommerce — failing to rise proportionately, our data shows. We compared year-over-year data in overall search (including Google Shopping) and display across desktop, mobile, and tablets.
Huge gains in mobile cost and engagement, including a surge of Google Shopping (PLA) traffic, highlight our look at Google’s Q4 performance, which underscores the much-discussed shift in shopping behavior. We ran Q4 2014 numbers against Q4 2013 numbers on search, display, and Google Shopping (PLAs), and we analyzed the performance on all three platforms across desktop, tablet, and mobile.
With Google’s earnings coming up, it always gives us an excuse to look back at how the industry has changed year over year. The last time I did this, roughly six months ago, there were some huge swings in mobile. Was that the case again when we compared Q3 2013 to Q3 2014? Not as much, but still nothing to scoff at.