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If you are a marketer, you know just how important it is to keep track of your analytics, and there are plenty of resources to make sure you are your own analytics expert. These analytics help show you what content does best with your audience and helps you understand who your audience is and what they want to see.
Google Analytics is undoubtedly one of the most powerful web analytics tools available today. It has tons of features that can help you measure your sales and conversions. Not only that, but it helps you understand how visitors use your site, how much time they spend on your site, and what content keeps them coming back.