brad bauer

  • Has Apple cracked TV – and will advertisers benefit?

    I excitedly ordered my new Apple TV as soon as it was available for pre-order. I’ve never owned one before, even though I’ve given them as gifts to family members and used the device while visiting them. I anxiously waited for the pay off of Jobs’ exclamation that he’d finally “cracked TV,” as cited in on page 555 of Walter Issacson’s biography of Steve Jobs.

    3Q Digital- 8 readers -