Brad Mcmillen

  • 7 Strategies for High-Converting Landing Pages

    We’ve covered the basics for landing pages many times here at WordStream, from our favorite landing page tips and tricks to the best landing page tools you can use to amplify your landing page performance. However, today I’d like to take a look at some landing page strategies that go beyond the basics, so you can take your landing pages to a new level of conversion power.

    Brad Mcmillen/ WordStream- 10 readers -
  • 5 Ways to Get Tons of Low-Cost Conversions on Facebook

    Lots of advertisers wonder if Facebook advertising really works. Take a look at these numbers: 85% of new WordStream users are already advertising on Facebook; Facebook ads get 22 billion clicks a year, and those ads reach a total of 1.6 billion active monthly users. It’s clear Facebook is an attractive channel for advertisers—that many users can’t be wrong.

    Brad Mcmillen/ WordStreamin Social- 13 readers -
  • Call Tracking Metrics: The Top 5 Metrics for Inbound Calls

    You may have heard the big news that WordStream has added call tracking software to its arsenal of PPC tools. This means you can now track the campaigns, keywords, match types, ads, and landing pages that drive inbound calls to your business. Not only that, each call gets recorded, so you can refer back to it for marketing and training purposes.

    Brad Mcmillen/ WordStreamin Paid Search- 18 readers -