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Advertisers flock to Facebook and Instagram because of the unparalleled targeting, engaged audiences and bevy of visual ad products. Clients frequently ask me what the “best” type of ad is on Facebook. The truth is, they are all capable of driving incredible ROI when you know how to best utilize them.
Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve determined your budgets, goals and targeting for the new year, it’s time to try out some shiny new social ad features. The three that I would personally recommend testing in Q1 include updated features to Facebook Dynamic Ads, Pinterest’s addition of Promoted App Pins ...
If you’ve noticed some new custom audience options in your Facebook account lately, it’s because Facebook has opened up new targeting that allows advertisers to retarget users based on engagements with the adve ...
Would you like to level up your social advertising in 2017? The first few weeks of January are a crucial time to hit the ground running and gain valuable insights to carry your strategy throughout the year. This post will walk you through some tips and tricks on how to make the most of your social ads in 2017. 1.
As advertisers plan 2017 media budgets, native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native advertising is “a form of paid media in which the ad experience follows the natural form and function of the user experience in which it is placed.
By this point, we’ve all traded enough Facebook advertising Q4 tips (raising hand) to write a few books on the subject. If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have many excuses. But what about for the newer social platforms that don’t have as many best practices in circulation? For re ...
Social advertising in Q4 is expensive. Higher intent to purchase among holiday shoppers means that CPMs and CPCs (costs per thousand and costs per click) skyrocket because advertisers are all vying for those valuable consumer impressions. In social, you will feel these effects even if you’re not a holiday-based business, because good consumers will fall into audience targetin ...
So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one thing you don’t have completely dialed in is your attribution. If this sounds like your brand, you are not alone. Facebook attribution is a topic I’ve discussed with every single one of my clients at some point and continue to build a conversation around.
When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of social, and Twitter is like Bing.” I hate saying it, but it’s the reality. Facebook dominates in terms of ad dollars and performance and has the user base and engagement to back up growth that doesn’t seem to be slowing down any time soon.
The major themes of our review of Facebook’s ad performance in Q1 2016 (more competition, better performance, wider mobile adoption) continued to dominate Q2, we found when crunching data from April-June across our top accou ...
Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting options of all social platforms. The ability to tap into a plethora of your own first-party data, use it for predictive modeling and pair it with third-party data makes Facebook a go-to platform for just about every brand.
As of last count, Instagram had 500 million monthly active users and (already) more advertisers than Twitter. Combine that with a bunch of capabilities and targeting options the platform inherited from Facebook, and it’s clear we’re looking at a burgeoning advertising powerhouse. About that overlap with Facebook, though — how is it manifesting so far? Where has Instagram adv ...
Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive performance marketing through the concept of idea discovery. With the 10 tips below, you’ll be ready to take on Pinterest advertising like a true pro. 1. Use one pin per campaign A/B testing of creative (pins) should be done at the campaign level.
5 Major Takeaways from Facebook’s Q1 Performance Posted: 04.21.2016 We’re about to release our findings from Facebook’s Q1 data. If you’d like the VERY abbreviated version: mobile, spend, performance, Instagram: boom. Oh, you’d like to hear more? Here are our major takeaways (and stay tuned for a full report in coming days): 1) Advertisers are spending more on Facebook.
There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve honed over the years. It’s a structure that we follow 100 percent of the time for our clients. At its core, it’s simple and logical, yet it is not how most advertisers are structuring their accounts on Facebook.
Facebook has proven to be a powerful direct response channel for advertisers across verticals. The ability to laser-target, combined with exciting new ad products and updates, allows direct response advertisers to go after some serious ROI. Knowing which ad types work best for your business, however, can be a challenge.
I had the pleasure of speaking at and attending Marketing Land’s SocialPro conference on November 18-19 in Las Vegas. My personal favorite part of the conference was hearing more from Twitter directly on how to best do performance advertising on their platform. Representatives from Twitter shared insights on ways marketers are achieving the most success, as well as informatio ...
Couldn’t make our Facebook advertising webinar to rock your holiday ROI? We’ll break down our best tips for structure for early season, mid season, and holiday crunch time to help you build your base of users — and then convert them. (If you finish the post and want more, the webinar’s available for free any time you’d like to watch.
Facebook’s ad types have proliferated at a dizzying pace over the last couple of years, many (hello, Carousel ads!) to great effect. It’s tough to keep track of all the changes, let alone the specs each type of ad requires. We’ve broken them all down here for a handy resource: we list each ad type by goal (e.g. page post engagement, page likes, website conversions, etc.
So you’re using mobile to build a retargeting base to convert on desktop, and you’re implementing some serious mid-funnel strategy to build brand loyalty. Great! If that’s all you’re doing, though, you’re missing a significant part of mobile’s capabilities: you can use it to test for directional learnings all sorts of things, and quickly.