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Companies with lead generation websites tend to under-prioritize conversion rate optimization (CRO). This is especially true of small and midsize firms when it comes to their initial web designs and ongoing website testing and maintenance. Neglecting CRO is a huge mistake. Frankly, it’s a bigger one than even our agency realized until we completed a massive study of more than ...
Business owners shy away from internet marketing when it appears to offer vague, immeasurable returns. In reality, Internet marketing campaigns can be measured, but many organizations put so much emphasis on the creative side, they forget to identify the key metrics that enable them to evaluate performance. Let’s take a look at important Internet marketing metrics, and how to use them.
Before a website can convert traffic into prospects or customers, visitors have to read the content. Most of the time, they don’t. According to UX expert Jakob Nielsen, the average Web page visit lasts less than a minute, and the average visitor reads only a quarter of the text on a page. In my experience managing content for website design projects, companies spend a lot of ...