brad shorr

  • Why Lead Generation Websites Need Great CRO

    Companies with lead generation websites tend to under-prioritize conversion rate optimization (CRO). This is especially true of small and midsize firms when it comes to their initial web designs and ongoing website testing and maintenance. Neglecting CRO is a huge mistake. Frankly, it’s a bigger one than even our agency realized until we completed a massive study of more than ...

    Growmapin Paid Search- 24 readers -
  • What Are The Best Marketing ROI Metrics?

    Business owners shy away from internet marketing when it appears to offer vague, immeasurable returns. In reality, Internet marketing campaigns can be measured, but many organizations put so much emphasis on the creative side, they forget to identify the key metrics that enable them to evaluate performance. Let’s take a look at important Internet marketing metrics, and how to use them.

    Blogtrepreneurin Social Paid Search EMail- 14 readers -