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Outsourcing your marketing can be a smart move for small businesses. Whether you want to find new customers, build a stronger brand, or engage existing customers, effective marketing campaigns require careful planning. If you’re looking to hire a marketing agency, you want to make sure you’re sizing the marketing professional up correctly so you’re putting your business in good hands.
Companies with lead generation websites tend to under-prioritize conversion rate optimization (CRO). This is especially true of small and midsize firms when it comes to their initial web designs and ongoing website testing and maintenance. Neglecting CRO is a huge mistake. Frankly, it’s a bigger one than even our agency realized until we completed a massive study of more than ...