Brad Smith

  • 10 Free Copywriting Resources to Catapult Revenue (Or Your Money Back)

    You start with a few formulas, and then you tweak – insert a power word here, take advantage of expanded headlines there. Whatever it’s gonna take to hit chart-topping CTRs. Results all come down to your ad text at that point. That simple string of characters acts as a catalyst, leaping off the page and into a viewer’s brain to motivate, inspire, scare, or forcibly push them t ...

    Brad Smith/ WordStreamin Paid Search- 11 readers -
  • 7 Power Words & Phrases to Test in Your Facebook Ads

    Sex. It always works to get attention. Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook. Here are seven attention-grabbing power phrases to test in your Facebook ads (along with specific examples from Jon Morrow). 1.

    Brad Smith/ WordStreamin Social- 10 readers -
  • 5 Subject Line Mistakes That Tank Your Open Rates

    Email is a conversion-driving goldmine. Which means we marketer’s feel the insatiable need to strangle our own Golden Goose by pushing the volume of email sent well into the trillions. It might still outperform younger, sexier options like Facebook and Twitter (to the tune of 40X). But those days are numbered if we keep receiving hundreds of emails daily (most of which is unsolicited graymail).

    Brad Smith/ WordStreamin EMail- 24 readers -
  • 5 Sneaky Reasons Your CTA Button Text Scares People Away

    You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out every last conversion. And yet at the moment of truth, when it’s time to click or buy or join or submit…they bounce. Your call-to-action button copy should be reinforcing whatever it is someone is about to receive. It should be an afterthought, ideally.

    Brad Smith/ WordStream- 28 readers -
  • 3 Steps to a High-Converting Lead Capture Strategy

    Which converts better: an end-of-blog post image CTA, or a HelloBar dropdown from the top of a window? The short answer, is “who cares.” Here’s why, along with how you should be setting up a high-converting lead capture strategy instead. Why 70+% of Your Traffic Doesn’t Buy AdWords almost lulls you into a false sense of belief. It works – almost too well.

    Brad Smith/ WordStreamin EMail- 15 readers -
  • How to Predictably Fill Your Funnel Using Account-Based Marketing

    Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach. Image via Shutterstock. Just put the finishing touches on a new cold email campaign? 2009 called and wants its tactic back. People are getting more emails than ever before. Even despite the increase in deliverability problems plaguing campaigns.

    Brad Smith/ Unbounce- 16 readers -
  • The Art & Science of High-Converting Landing Page Images

    When it comes to landing pages, we’ve covered which headline formulas work best and what CTA features motivate the most people. But the images you use on your landing pages are the next critical component to nailing down landing page best practices. Why? Landing page images have been shown by numerous studies over the past few years to either enhance readers’ experience on ...

    Brad Smith/ WordStream- 9 readers -
  • Are Social Reviews Good or Bad for Business?

    Are Social Reviews Good or Bad for Business? September 27, 2016 - Posted by Brad Smith to Reputation/ Social Media The internet has given everyone a voice. Sometimes, that’s good. Like in the case of social justice. However sometimes, that’s bad. Like virtually any YouTube comments section. For businesses, this has become a double edged sword.

    Brad Smith/ Dex Mediain Social- 20 readers -
  • 2 Classic Ways Your Analytics Are Lying to You

    You have potential Analytics are supposed to be insightful. They’re supposed to provide helpful hints and clues to what’s working well (and how to continue doing it). They’re not supposed to induce an aneurysm every time you’re asked for monthly numbers. For example, take a quick look at the sources sending you traffic.

    Brad Smith/ WordStreamin Social Paid Search SEO- 12 readers -
  • 6 Questions to Ask Your Website Manager

    Your website is the ‘hub’ of all marketing channels, campaigns or activities. If it goes down, or isn’t up to standards, it’ll sabotage the rest of your efforts – dragging down ROI in the process. That’s even more challenging when you’re not technical, or don’t how to assess its quality in the first place.

    Brad Smith/ Dex Media- 17 readers -