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Which converts better: an end-of-blog post image CTA, or a HelloBar dropdown from the top of a window? The short answer, is “who cares.” Here’s why, along with how you should be setting up a high-converting lead capture strategy instead. Why 70+% of Your Traffic Doesn’t Buy AdWords almost lulls you into a false sense of belief. It works – almost too well.
Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach. Image via Shutterstock. Just put the finishing touches on a new cold email campaign? 2009 called and wants its tactic back. People are getting more emails than ever before. Even despite the increase in deliverability problems plaguing campaigns.
Words matter. People may not read everything, but they do scan. And they process information subconsciously at lightning speeds to determine if they’ll click or bounce within a few fractions of a second. So while some words, like “Submit” on your button, may seem innocent enough... they could be costing you dearly, turning away visitors in droves.
You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is largely on maintenance-mode, needing only minor tweaks here or there. Facebook, on the other hand, is a mess. Sure – impressions and clicks are there. But conversions aren’t.
When it comes to landing pages, we’ve covered which headline formulas work best and what CTA features motivate the most people. But the images you use on your landing pages are the next critical component to nailing down landing page best practices. Why? Landing page images have been shown by numerous studies over the past few years to either enhance readers’ experience on ...
Are Social Reviews Good or Bad for Business? September 27, 2016 - Posted by Brad Smith to Reputation/ Social Media The internet has given everyone a voice. Sometimes, that’s good. Like in the case of social justice. However sometimes, that’s bad. Like virtually any YouTube comments section. For businesses, this has become a double edged sword.
Saying goodbye to your unengaged subscribers is the hardest part. The second hardest is getting the greasy h ...
You have potential Analytics are supposed to be insightful. They’re supposed to provide helpful hints and clues to what’s working well (and how to continue doing it). They’re not supposed to induce an aneurysm every time you’re asked for monthly numbers. For example, take a quick look at the sources sending you traffic.
Your website is the ‘hub’ of all marketing channels, campaigns or activities. If it goes down, or isn’t up to standards, it’ll sabotage the rest of your efforts – dragging down ROI in the process. That’s even more challenging when you’re not technical, or don’t how to assess its quality in the first place.
When it comes to ad optimization, you already know the familiar players – the AdWords Graders, the SEMrushes, the Google Keyword Planners (God forbid). These ad tools are excellent for better managing your campaigns, whether it’s coming up with new keywords or spotting errors in your ads to fix and iterate.
Saying goodbye to your unengaged subscribers is the hardest part. The second hardest is getting the greasy handprints off your window. Image via Shutterstock. By 2018, you’ll get over 140 emails each day. Billions are already sent daily, adding up to trillions annually (how many zeroes is that even?!).
When testing their call to action, most people focuses on the color, the button’s curve, or kerning of the text – when in reality, none of that matters. At least not in the grand scheme of things. As we’ve driven home before, tiny changes usually lead to tiny results. And the success (or failure) of a call to action, or CTA, really comes down to a few underlying features that ...
You should have at least two to three ad variations per ad group. Which, if you’re doing a decent job keeping keywords tight in each ad group, means you’re supposed to be creating a LOT of ads across all your campaigns. You should also be A/B testing different hooks or angles with these ads to determine which copy works best.
Promotin’ your business ain’t easy. Big companies have it made. They throw down big bucks, and they’ve got rooms full of people working with outside vendors to literally buy attention and brand awareness. But not you. Nobody knows who you are, or why you exist. Which means they don’t trust you. Which means no one’s buying either.
Grow, little leads, grow! Image via Shutterstock. Most agency websites suck. (For the longest time, mine was no different.) But it’s not your fault. You’re strapped for time as it is — too busy running around, responding to clients ASAP and leaving little-to-no time for yourself. This problem can be extended to most agency promotional efforts. Your blog struggles for consistent publishing.
Marketing automation is all the rage these days. Every email service provider seems to be adding marketing automation capabilities to their products. At it’s core, marketing automation involves setting up a sequence of email campaigns to go out to a targeted segment of your list, with a targeted message, at the right time.
Want to increase conversions on your landing page? Try changing your headline. The reason? Headline changes have the power to provide a 10%+ lift, while taking all of – oh, I dunno – five whole seconds to change. There’s almost no better bang for your buck, as headlines are one of the easiest elements of ads and landing pages to change.
Scarcity is one of the best ways to improve your conversions and marketers use scarcity techniques all the time to boost their sales. In the book Influence, Robert Cialdini tells a story about two groups of people. One group was given a jar with ten cookies, while the other group got a jar with two cookies.
People tend to believe that their competition is their greatest threat, especially in zero-sum, auction-based online ad platforms where the price is generally driven up by the amount of competition you face. But that’s not entirely true. After all, the competition isn’t responsible for your high cost-per-lead. Your ineffective headline is.
Small changes often equal small gains. That was just one of the many conversion truth-bombs Larry dropped in his popular post “Everything You Know About Conversion Rate Optimization Rate is Wrong.” Sure, switching your landing page’s button from orange to green might help. A bit. However, data shows that small improvements from small changes often regress back to the mean over time.