- Our Blog
Content marketing is always evolving. Tactics and tools and tips change. But these century-old fundamentals rem ...
Marketing today is writing – whether you like it or not. Ten new ad headlines are due. 4,000 words on the topic du jour are needed by 5 pm. And all you can do is stare at a blank screen. The blinking cursor on a fresh white page, mocking you. Putting the proverbial pen to paper can be tricky for many. Even the most seasoned writers have days when the Words. Just. Won’t. Come.
Publishers publish. They don’t necessarily promote. They might “distribute” (heavy on the air quotes). But…to where? Borders? Oh that’s right. They don’t exist anymore. And good luck finding a Barnes & Noble or any other needle-moving retail chain out there. You want a bestseller? The fact is, you’re gonna have to roll up your sleeves and make it a bestseller.
Writers are broke. It’s a vocation. Not really a career. It can be fun. But not lucrative. That’s all B.S. Writing is not fun. It’s a daily slog. Sometimes, it’s not terrible. But mostly it’s incredibly difficult. Requiring 100% attention and focus and energy. And it can be lucrative. But only if you do it right. Change the rules of the game in order to embrace your uniqueness.
Image via Shutterstock. Each client is different. Each with their own systems, tools and personnel. And the #1 thing you can count on? It’ll be a mess, with dozens of apps haphazardly strewn together. That means yet another late night this week spent band-aiding junk together – that’s both unbillable and unprofitable. You can help. A little.
It was one of Cialdini’s bedrock principles. The one that created demand out of thin air. That compelled people to finally, at long last, take action. To buy, share, and break through the inertia that prevents any change whatsoever. It’s urgency. Scarcity forces us to make a decision—to change, even though we’re hardwired not to like change. Sure, we want the upside.
You start with a few formulas, and then you tweak – insert a power word here, take advantage of expanded headlines there. Whatever it’s gonna take to hit chart-topping CTRs. Results all come down to your ad text at that point. That simple string of characters acts as a catalyst, leaping off the page and into a viewer’s brain to motivate, inspire, scare, or forcibly push them t ...
There’s none better than David Ogilvy. He literally wrote the book that defined an entire profession, and it’s as relevant today as it was thirty years ago when first published. Not bad for a guy who first entered the business at the tender age of 38! Ogilvy practiced his craft in the Golden Age decades ago. Yet his principles still apply. His sales tips still work.
SSL certificates come in many different styles and flavors. Here’s a complete breakdown (minus ...
Every day we scour the interwebs for new tricks. New tips to implement or new hacks to exploit. But here’s the thing. When you start analyzing what works across advertising networks today, you start noticing the same trends: The same patterns that result in higher Quality Scores, generate traffic or get you more paying customers are anything but new.
Sex. It always works to get attention. Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook. Here are seven attention-grabbing power phrases to test in your Facebook ads (along with specific examples from Jon Morrow). 1.
Email is a conversion-driving goldmine. Which means we marketer’s feel the insatiable need to strangle our own Golden Goose by pushing the volume of email sent well into the trillions. It might still outperform younger, sexier options like Facebook and Twitter (to the tune of 40X). But those days are numbered if we keep receiving hundreds of emails daily (most of which is unsolicited graymail).
You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out every last conversion. And yet at the moment of truth, when it’s time to click or buy or join or submit…they bounce. Your call-to-action button copy should be reinforcing whatever it is someone is about to receive. It should be an afterthought, ideally.
Admit it. You hate it. There are only a few characters. It should only take a few seconds. Yet you cringe in pain every time you have to create new ad text to increase CTR’s or set up new campaigns. There’s a lot on the line and you can’t get afford to get it wrong. You’ve got to take all of this information into account, come up with a killer value prop, and then stuff it ...