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Here are three proven methods you can try if you want to acquire better-quality backlinks with les ...
Remember when one billion was cool? Well, Facebook recently surpassed two billion monthly active users on their site. But that’s not good news. Not for you and me, anyway. It means there are millions of advertisers you’re competing against. There are easily thousands of other companies in your niche.
Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what you should do. Step 1, Step 2, Step 3.” The deck is also stacked against most of us.
Here's how to hack your way to the top of competitive SERPs when you never have enough ...
Getting a new client always starts innocently enough. Initial talks go well. Everyone’s on board. But then you get full account access and start digging deeper… True story: I once worked with a client who was spending tens of thousands each month on PPC. Yet they had zero conversion tracking. The phone rang, sure. But no one knew why.
Gated content isn't quite dead, but the marketing technology segment is rapidly evolving. Here's why you ...
More doesn’t always equal more – the infamous Jam Study first taught us this lesson over a decade ago. Via Sandglaz Choice invariably leads to more choice, decisions to indecision. Overthinking leads to worse productivity, less creativity, and exhausted willpower. And when it comes to ad campaigns and landing pages, an exhausted customer is the last thing you want.
Content marketing is always evolving. Tactics and tools and tips change. But these century-old fundamentals rem ...
Marketing today is writing – whether you like it or not. Ten new ad headlines are due. 4,000 words on the topic du jour are needed by 5 pm. And all you can do is stare at a blank screen. The blinking cursor on a fresh white page, mocking you. Putting the proverbial pen to paper can be tricky for many. Even the most seasoned writers have days when the Words. Just. Won’t. Come.
Publishers publish. They don’t necessarily promote. They might “distribute” (heavy on the air quotes). But…to where? Borders? Oh that’s right. They don’t exist anymore. And good luck finding a Barnes & Noble or any other needle-moving retail chain out there. You want a bestseller? The fact is, you’re gonna have to roll up your sleeves and make it a bestseller.
Writers are broke. It’s a vocation. Not really a career. It can be fun. But not lucrative. That’s all B.S. Writing is not fun. It’s a daily slog. Sometimes, it’s not terrible. But mostly it’s incredibly difficult. Requiring 100% attention and focus and energy. And it can be lucrative. But only if you do it right. Change the rules of the game in order to embrace your uniqueness.
Image via Shutterstock. Each client is different. Each with their own systems, tools and personnel. And the #1 thing you can count on? It’ll be a mess, with dozens of apps haphazardly strewn together. That means yet another late night this week spent band-aiding junk together – that’s both unbillable and unprofitable. You can help. A little.
It was one of Cialdini’s bedrock principles. The one that created demand out of thin air. That compelled people to finally, at long last, take action. To buy, share, and break through the inertia that prevents any change whatsoever. It’s urgency. Scarcity forces us to make a decision—to change, even though we’re hardwired not to like change. Sure, we want the upside.