Brad Smith

  • How to Promote a Book: 8 Lessons from Bestsellers

    Publishers publish. They don’t necessarily promote. They might “distribute” (heavy on the air quotes). But…to where? Borders? Oh that’s right. They don’t exist anymore. And good luck finding a Barnes & Noble or any other needle-moving retail chain out there. You want a bestseller? The fact is, you’re gonna have to roll up your sleeves and make it a bestseller.

    Brad Smith/ WordStreamin How To's- 12 readers -
  • 10 Free Copywriting Resources to Catapult Revenue (Or Your Money Back)

    You start with a few formulas, and then you tweak – insert a power word here, take advantage of expanded headlines there. Whatever it’s gonna take to hit chart-topping CTRs. Results all come down to your ad text at that point. That simple string of characters acts as a catalyst, leaping off the page and into a viewer’s brain to motivate, inspire, scare, or forcibly push them t ...

    Brad Smith/ WordStreamin Paid Search- 15 readers -
  • 7 Power Words & Phrases to Test in Your Facebook Ads

    Sex. It always works to get attention. Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook. Here are seven attention-grabbing power phrases to test in your Facebook ads (along with specific examples from Jon Morrow). 1.

    Brad Smith/ WordStreamin Social- 10 readers -
  • 5 Subject Line Mistakes That Tank Your Open Rates

    Email is a conversion-driving goldmine. Which means we marketer’s feel the insatiable need to strangle our own Golden Goose by pushing the volume of email sent well into the trillions. It might still outperform younger, sexier options like Facebook and Twitter (to the tune of 40X). But those days are numbered if we keep receiving hundreds of emails daily (most of which is unsolicited graymail).

    Brad Smith/ WordStreamin EMail- 28 readers -
  • 5 Sneaky Reasons Your CTA Button Text Scares People Away

    You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out every last conversion. And yet at the moment of truth, when it’s time to click or buy or join or submit…they bounce. Your call-to-action button copy should be reinforcing whatever it is someone is about to receive. It should be an afterthought, ideally.

    Brad Smith/ WordStream- 30 readers -
  • 3 Steps to a High-Converting Lead Capture Strategy

    Which converts better: an end-of-blog post image CTA, or a HelloBar dropdown from the top of a window? The short answer, is “who cares.” Here’s why, along with how you should be setting up a high-converting lead capture strategy instead. Why 70+% of Your Traffic Doesn’t Buy AdWords almost lulls you into a false sense of belief. It works – almost too well.

    Brad Smith/ WordStreamin EMail- 18 readers -
  • How to Predictably Fill Your Funnel Using Account-Based Marketing

    Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach. Image via Shutterstock. Just put the finishing touches on a new cold email campaign? 2009 called and wants its tactic back. People are getting more emails than ever before. Even despite the increase in deliverability problems plaguing campaigns.

    Brad Smith/ Unbounce- 27 readers -