Brad Smith

  • 6 SEO Tests You Need to Try

    Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what you should do. Step 1, Step 2, Step 3.” The deck is also stacked against most of us.

    Brad Smith/ WordStreamin Paid Search SEO- 6 readers -
  • 6 Landing Page Test Ideas You Need to Try

    More doesn’t always equal more – the infamous Jam Study first taught us this lesson over a decade ago. Via Sandglaz Choice invariably leads to more choice, decisions to indecision. Overthinking leads to worse productivity, less creativity, and exhausted willpower. And when it comes to ad campaigns and landing pages, an exhausted customer is the last thing you want.

    Brad Smith/ WordStream- 22 readers -
  • 7 Time Management Shortcuts for Marketers Who Can’t Write

    Marketing today is writing – whether you like it or not. Ten new ad headlines are due. 4,000 words on the topic du jour are needed by 5 pm. And all you can do is stare at a blank screen. The blinking cursor on a fresh white page, mocking you. Putting the proverbial pen to paper can be tricky for many. Even the most seasoned writers have days when the Words. Just. Won’t. Come.

    Brad Smith/ WordStreamin Paid Search- 14 readers -
  • How to Promote a Book: 8 Lessons from Bestsellers

    Publishers publish. They don’t necessarily promote. They might “distribute” (heavy on the air quotes). But…to where? Borders? Oh that’s right. They don’t exist anymore. And good luck finding a Barnes & Noble or any other needle-moving retail chain out there. You want a bestseller? The fact is, you’re gonna have to roll up your sleeves and make it a bestseller.

    Brad Smith/ WordStreamin How To's- 17 readers -