Brad Smith

  • The Art & Science of High-Converting Landing Page Images

    When it comes to landing pages, we’ve covered which headline formulas work best and what CTA features motivate the most people. But the images you use on your landing pages are the next critical component to nailing down landing page best practices. Why? Landing page images have been shown by numerous studies over the past few years to either enhance readers’ experience on ...

    Brad Smith/ WordStream- 6 readers -
  • Are Social Reviews Good or Bad for Business?

    Are Social Reviews Good or Bad for Business? September 27, 2016 - Posted by Brad Smith to Reputation/ Social Media The internet has given everyone a voice. Sometimes, that’s good. Like in the case of social justice. However sometimes, that’s bad. Like virtually any YouTube comments section. For businesses, this has become a double edged sword.

    Brad Smith/ Dex Mediain Social- 10 readers -
  • 2 Classic Ways Your Analytics Are Lying to You

    You have potential Analytics are supposed to be insightful. They’re supposed to provide helpful hints and clues to what’s working well (and how to continue doing it). They’re not supposed to induce an aneurysm every time you’re asked for monthly numbers. For example, take a quick look at the sources sending you traffic.

    Brad Smith/ WordStreamin Social Paid Search SEO- 7 readers -
  • 6 Questions to Ask Your Website Manager

    Your website is the ‘hub’ of all marketing channels, campaigns or activities. If it goes down, or isn’t up to standards, it’ll sabotage the rest of your efforts – dragging down ROI in the process. That’s even more challenging when you’re not technical, or don’t how to assess its quality in the first place.

    Brad Smith/ Dex Media- 8 readers -
  • The 3 Crucial Features of a Great CTA

    When testing their call to action, most people focuses on the color, the button’s curve, or kerning of the text – when in reality, none of that matters. At least not in the grand scheme of things. As we’ve driven home before, tiny changes usually lead to tiny results. And the success (or failure) of a call to action, or CTA, really comes down to a few underlying features that ...

    Brad Smith/ WordStream- 6 readers -
  • A 6-Step Process to Write PPC Ads at Scale

    You should have at least two to three ad variations per ad group. Which, if you’re doing a decent job keeping keywords tight in each ad group, means you’re supposed to be creating a LOT of ads across all your campaigns. You should also be A/B testing different hooks or angles with these ads to determine which copy works best.

    Brad Smith/ WordStreamin Paid Search- 6 readers -
  • 15 Ways to Get More Customers on the Cheap

    Promotin’ your business ain’t easy. Big companies have it made. They throw down big bucks, and they’ve got rooms full of people working with outside vendors to literally buy attention and brand awareness. But not you. Nobody knows who you are, or why you exist. Which means they don’t trust you. Which means no one’s buying either.

    Brad Smith/ WordStream- 8 readers -
  • The Definitive Guide to Agency Marketing Automation

    Grow, little leads, grow! Image via Shutterstock. Most agency websites suck. (For the longest time, mine was no different.) But it’s not your fault. You’re strapped for time as it is — too busy running around, responding to clients ASAP and leaving little-to-no time for yourself. This problem can be extended to most agency promotional efforts. Your blog struggles for consistent publishing.

    Brad Smith/ Unbouncein EMail- 12 readers -
  • 5 Proven Formulas for High-Converting Landing Page Headlines

    Want to increase conversions on your landing page? Try changing your headline. The reason? Headline changes have the power to provide a 10%+ lift, while taking all of – oh, I dunno – five whole seconds to change. There’s almost no better bang for your buck, as headlines are one of the easiest elements of ads and landing pages to change.

    Brad Smith/ WordStream- 7 readers -
  • 3 Ways to Increase Conversions (Without a Single A/B Test)

    Small changes often equal small gains. That was just one of the many conversion truth-bombs Larry dropped in his popular post “Everything You Know About Conversion Rate Optimization Rate is Wrong.” Sure, switching your landing page’s button from orange to green might help. A bit. However, data shows that small improvements from small changes often regress back to the mean over time.

    Brad Smith/ WordStream- 7 readers -
  • 30 Twitter Ad Examples to Study Before Spending a Dime

    Things move quick on Twitter. The shelf life of a single tweet is four times shorter than stuff on Facebook. That ephemeral nature makes it difficult for messages to stick and get anyone to do anything (to, you know, make your investment in Twitter ads worth it). What’s worse, is that employing the same direct-response strategies from AdWords on Twitter is a recipe for disaster.

    Brad Smith/ WordStreamin Social- 3 readers -
  • 5 Deadly Landing Page Mistakes Sabotaging Your Results

    Did you know that 44% of B2B clicks are directed to a home page, instead of a dedicated landing page? That’s a big problem, because landing page relevance and performance is a key ingredient in your Quality Score (the single biggest factor in determining your results and costs). Sending paid traffic to unoptimized landing pages is like scarfing down a Big Mac on your way to the gym.

    Brad Smith/ WordStreamin Paid Search- 7 readers -