Brad Smith

  • 7 Power Words & Phrases to Test in Your Facebook Ads

    Sex. It always works to get attention. Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook. Here are seven attention-grabbing power phrases to test in your Facebook ads (along with specific examples from Jon Morrow). 1.

    Brad Smith/ WordStreamin Social- 9 readers -
  • 5 Subject Line Mistakes That Tank Your Open Rates

    Email is a conversion-driving goldmine. Which means we marketer’s feel the insatiable need to strangle our own Golden Goose by pushing the volume of email sent well into the trillions. It might still outperform younger, sexier options like Facebook and Twitter (to the tune of 40X). But those days are numbered if we keep receiving hundreds of emails daily (most of which is unsolicited graymail).

    Brad Smith/ WordStreamin EMail- 24 readers -
  • 5 Sneaky Reasons Your CTA Button Text Scares People Away

    You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out every last conversion. And yet at the moment of truth, when it’s time to click or buy or join or submit…they bounce. Your call-to-action button copy should be reinforcing whatever it is someone is about to receive. It should be an afterthought, ideally.

    Brad Smith/ WordStream- 28 readers -
  • 3 Steps to a High-Converting Lead Capture Strategy

    Which converts better: an end-of-blog post image CTA, or a HelloBar dropdown from the top of a window? The short answer, is “who cares.” Here’s why, along with how you should be setting up a high-converting lead capture strategy instead. Why 70+% of Your Traffic Doesn’t Buy AdWords almost lulls you into a false sense of belief. It works – almost too well.

    Brad Smith/ WordStreamin EMail- 14 readers -
  • How to Predictably Fill Your Funnel Using Account-Based Marketing

    Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach. Image via Shutterstock. Just put the finishing touches on a new cold email campaign? 2009 called and wants its tactic back. People are getting more emails than ever before. Even despite the increase in deliverability problems plaguing campaigns.

    Brad Smith/ Unbounce- 14 readers -
  • The Art & Science of High-Converting Landing Page Images

    When it comes to landing pages, we’ve covered which headline formulas work best and what CTA features motivate the most people. But the images you use on your landing pages are the next critical component to nailing down landing page best practices. Why? Landing page images have been shown by numerous studies over the past few years to either enhance readers’ experience on ...

    Brad Smith/ WordStream- 9 readers -
  • Are Social Reviews Good or Bad for Business?

    Are Social Reviews Good or Bad for Business? September 27, 2016 - Posted by Brad Smith to Reputation/ Social Media The internet has given everyone a voice. Sometimes, that’s good. Like in the case of social justice. However sometimes, that’s bad. Like virtually any YouTube comments section. For businesses, this has become a double edged sword.

    Brad Smith/ Dex Mediain Social- 14 readers -
  • 2 Classic Ways Your Analytics Are Lying to You

    You have potential Analytics are supposed to be insightful. They’re supposed to provide helpful hints and clues to what’s working well (and how to continue doing it). They’re not supposed to induce an aneurysm every time you’re asked for monthly numbers. For example, take a quick look at the sources sending you traffic.

    Brad Smith/ WordStreamin Social Paid Search SEO- 11 readers -
  • 6 Questions to Ask Your Website Manager

    Your website is the ‘hub’ of all marketing channels, campaigns or activities. If it goes down, or isn’t up to standards, it’ll sabotage the rest of your efforts – dragging down ROI in the process. That’s even more challenging when you’re not technical, or don’t how to assess its quality in the first place.

    Brad Smith/ Dex Media- 14 readers -
  • The 3 Crucial Features of a Great CTA

    When testing their call to action, most people focuses on the color, the button’s curve, or kerning of the text – when in reality, none of that matters. At least not in the grand scheme of things. As we’ve driven home before, tiny changes usually lead to tiny results. And the success (or failure) of a call to action, or CTA, really comes down to a few underlying features that ...

    Brad Smith/ WordStream- 12 readers -
  • A 6-Step Process to Write PPC Ads at Scale

    You should have at least two to three ad variations per ad group. Which, if you’re doing a decent job keeping keywords tight in each ad group, means you’re supposed to be creating a LOT of ads across all your campaigns. You should also be A/B testing different hooks or angles with these ads to determine which copy works best.

    Brad Smith/ WordStreamin Paid Search- 10 readers -
  • 15 Ways to Get More Customers on the Cheap

    Promotin’ your business ain’t easy. Big companies have it made. They throw down big bucks, and they’ve got rooms full of people working with outside vendors to literally buy attention and brand awareness. But not you. Nobody knows who you are, or why you exist. Which means they don’t trust you. Which means no one’s buying either.

    Brad Smith/ WordStream- 10 readers -
  • The Definitive Guide to Agency Marketing Automation

    Grow, little leads, grow! Image via Shutterstock. Most agency websites suck. (For the longest time, mine was no different.) But it’s not your fault. You’re strapped for time as it is — too busy running around, responding to clients ASAP and leaving little-to-no time for yourself. This problem can be extended to most agency promotional efforts. Your blog struggles for consistent publishing.

    Brad Smith/ Unbouncein EMail- 18 readers -