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You start with a few formulas, and then you tweak – insert a power word here, take advantage of expanded headlines there. Whatever it’s gonna take to hit chart-topping CTRs. Results all come down to your ad text at that point. That simple string of characters acts as a catalyst, leaping off the page and into a viewer’s brain to motivate, inspire, scare, or forcibly push them t ...
There’s none better than David Ogilvy. He literally wrote the book that defined an entire profession, and it’s as relevant today as it was thirty years ago when first published. Not bad for a guy who first entered the business at the tender age of 38! Ogilvy practiced his craft in the Golden Age decades ago. Yet his principles still apply. His sales tips still work.
SSL certificates come in many different styles and flavors. Here’s a complete breakdown (minus ...
Every day we scour the interwebs for new tricks. New tips to implement or new hacks to exploit. But here’s the thing. When you start analyzing what works across advertising networks today, you start noticing the same trends: The same patterns that result in higher Quality Scores, generate traffic or get you more paying customers are anything but new.
Sex. It always works to get attention. Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook. Here are seven attention-grabbing power phrases to test in your Facebook ads (along with specific examples from Jon Morrow). 1.
Email is a conversion-driving goldmine. Which means we marketer’s feel the insatiable need to strangle our own Golden Goose by pushing the volume of email sent well into the trillions. It might still outperform younger, sexier options like Facebook and Twitter (to the tune of 40X). But those days are numbered if we keep receiving hundreds of emails daily (most of which is unsolicited graymail).
You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out every last conversion. And yet at the moment of truth, when it’s time to click or buy or join or submit…they bounce. Your call-to-action button copy should be reinforcing whatever it is someone is about to receive. It should be an afterthought, ideally.
Admit it. You hate it. There are only a few characters. It should only take a few seconds. Yet you cringe in pain every time you have to create new ad text to increase CTR’s or set up new campaigns. There’s a lot on the line and you can’t get afford to get it wrong. You’ve got to take all of this information into account, come up with a killer value prop, and then stuff it ...
Which converts better: an end-of-blog post image CTA, or a HelloBar dropdown from the top of a window? The short answer, is “who cares.” Here’s why, along with how you should be setting up a high-converting lead capture strategy instead. Why 70+% of Your Traffic Doesn’t Buy AdWords almost lulls you into a false sense of belief. It works – almost too well.
Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach. Image via Shutterstock. Just put the finishing touches on a new cold email campaign? 2009 called and wants its tactic back. People are getting more emails than ever before. Even despite the increase in deliverability problems plaguing campaigns.
Words matter. People may not read everything, but they do scan. And they process information subconsciously at lightning speeds to determine if they’ll click or bounce within a few fractions of a second. So while some words, like “Submit” on your button, may seem innocent enough... they could be costing you dearly, turning away visitors in droves.
You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is largely on maintenance-mode, needing only minor tweaks here or there. Facebook, on the other hand, is a mess. Sure – impressions and clicks are there. But conversions aren’t.
When it comes to landing pages, we’ve covered which headline formulas work best and what CTA features motivate the most people. But the images you use on your landing pages are the next critical component to nailing down landing page best practices. Why? Landing page images have been shown by numerous studies over the past few years to either enhance readers’ experience on ...
Are Social Reviews Good or Bad for Business? September 27, 2016 - Posted by Brad Smith to Reputation/ Social Media The internet has given everyone a voice. Sometimes, that’s good. Like in the case of social justice. However sometimes, that’s bad. Like virtually any YouTube comments section. For businesses, this has become a double edged sword.
Saying goodbye to your unengaged subscribers is the hardest part. The second hardest is getting the greasy h ...
You have potential Analytics are supposed to be insightful. They’re supposed to provide helpful hints and clues to what’s working well (and how to continue doing it). They’re not supposed to induce an aneurysm every time you’re asked for monthly numbers. For example, take a quick look at the sources sending you traffic.
Your website is the ‘hub’ of all marketing channels, campaigns or activities. If it goes down, or isn’t up to standards, it’ll sabotage the rest of your efforts – dragging down ROI in the process. That’s even more challenging when you’re not technical, or don’t how to assess its quality in the first place.
When it comes to ad optimization, you already know the familiar players – the AdWords Graders, the SEMrushes, the Google Keyword Planners (God forbid). These ad tools are excellent for better managing your campaigns, whether it’s coming up with new keywords or spotting errors in your ads to fix and iterate.
Saying goodbye to your unengaged subscribers is the hardest part. The second hardest is getting the greasy handprints off your window. Image via Shutterstock. By 2018, you’ll get over 140 emails each day. Billions are already sent daily, adding up to trillions annually (how many zeroes is that even?!).