brand newsroom

  • Brand Newsroom 130: How to communicate bad news well

    What’s best practice when it comes to sharing bad or difficult news? What are the strategies to employ? Is honesty always the best policy? What do you do if you’re caught unawares by circumstance? Here are some key take-outs: People try to avoid making bad news public in case it does damage, but bad news will almost always find its way out into the public and then it’s likely to do even more.

    Lush Digitalin How To's- 12 readers -
  • Brand Newsroom 127: Getting political with your advertising

    The Super Bowl is America’s biggest sporting event and it has the world’s most expensive advertising slots — so we normally see some wonderfully creative ads. But this year we also saw far more brands using the platform to make a political statement — especially about President Trump’s immigration policies.

    Lush Digitalin Social Content- 19 readers -
  • Brand Newsroom 126: The “By the way, I was paid to say this” Episode

    With the invention of “influencer marketing”, product placement has jumped from the silver screen to the smartphone screen. But now, in Australia, the free-for-all is over. New advertising standards mean from next month brands will have to disclose their influencer marketing deals. James, Nic and Sarah take a close look at marketing and advertising deals and why it’s important to disclose them.

    Lush Digital- 19 readers -
  • Brand Newsroom 125: Is attack ever the best form of marketing?

    View Larger Image Brand Newsroom 125: Is attack ever the best form of marketing? Is attack marketing ever a good idea? Does launching into your competitor — or perhaps a politician or someone you disagree with — ever work for a brand? James, Nic and Sarah take a close look at where attack marketing wins and where it fails.

    Lush Digital- 22 readers -
  • Brand Newsroom 124: Is 2017 the year we finally see more diversity in marketing?

    So far this month here in Australia, we’ve seen a TV ad from Meat and Livestock Australia that celebrates Australia’s multiculturalism, a billboard depicting two girls in hijabs celebrating Australia Day has caused an uproar and Target has included a Muslim family and a young girl with a disability in their latest catalogue.

    Lush Digital- 16 readers -
  • Brand Newsroom 122: A Brand Evangelist > A Salesperson

    Should salespeople be more like marketers? According to an article in the Harvard Business Review recently, the best salespeople are those who really believe in their brand, work hard to create an emotional connection with their consumers, and attract customers rather than chase them. So, is the hard sell dead? And are the best salespeople actually brand evangelists, as HBR wo ...

    Lush Digitalin Social EMail Content- 17 readers -
  • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

    Pundits say we’re living in “a post-truth era”, where facts are less influential in shaping public opinion than emotion and public belief. Fake news is all over the internet and is believed to have influenced the United States presidential election. Have lies become a commodity? Don’t we value authenticity anymore? And what does all this mean for brands? Nic, James and Sarah h ...

    Lush Digital- 17 readers -
  • Brand Newsroom 120: Our marketing and communications predictions for 2017

    It’s also the time of year we start looking forward — making resolutions and plans for the new year. Today the Brand Newsroom team gazes into the crystal ball to see what 2017 might hold in the marketing and communications industry. Here are some key take-outs: It’s time to get your content strategy in place if you haven’t already got one. Spend more time with your clients.

    Lush Digitalin Social EMail Content- 23 readers -
  • Brand Newsroom 119: How to get your website right

    View Larger Image Brand Newsroom 119: How to get your website right What does your website look like? Are you happy with it? Is it working for you and, more importantly, is it working for your customers? Zion Ong, director of West Australian digital marketing company Alyka, joins the BNR team to talk about what’s best practice when it comes to websites.

    Lush Digitalin How To's- 20 readers -
  • Brand Newsroom 116: We’re all using email marketing, so what’s best practice?

    View Larger Image Brand Newsroom 116: We’re all using email marketing, so what’s best practice? According the Content Marketing Institute’s Australian Benchmark’s 2017 Report, 78 per cent of Australian businesses use email marketing. About half of us say it is critical — indeed the most critical — tactic we have for distributing our content.

    Lush Digitalin EMail- 17 readers -
  • Brand Newsroom 113: Making negativity great again

    It’s Election Day in the United States. We made it. But at what price? The Brand Newsroom team takes a close look at negativity. How should we handle it? What’s the cost of letting it run free? The Donald Trump experience seems to teach us that going negative can get you a long way. But is there a better way to achieve your goals? Here are some key take-outs: Negative news sells.

    Lush Digital- 14 readers -
  • Brand Newsroom 112: Is chasing viral content killing trust?

    Award-winning Australian journalist and thought-leader Waleed Aly has warned media companies against chasing viral content, claiming it will ultimately destroy trust with their audiences. Today the Brand Newsroom team takes a close look at ‘short-termism’. Is being hungry for likes, shares, views and follows degrading our brands and risking our relationship with our most impor ...

    Lush Digitalin Social- 12 readers -