brand newsroom

  • Brand Newsroom 169: How to consume media so you really know what’s going on

    Brand Newsroom’s producer, Dan Hatch, joins the team for a chat about how the media is working these days and, more importantly, how we should consume it so that we actually know what’s going on. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

    Lush Digital- 9 readers -
  • BNR 167: Marketing’s unicorn: Why we’re all looking for a generalist-specialist

    What is a marketing unicorn? Astrid Fackelmann is the director of stakeholders at acQuire Technology Solutions and today she joins Nic and Sarah on Brand Newsroom to discuss marketing unicorns. She also provides her valuable insight into branding and brand strategy. Brand Newsroom is the podcast for anyone who has a say in how companies are communicating — covering marketing ...

    Lush Digital- 18 readers -
  • BNR BONUS: CMI Benchmarks, Budgets & Trends Report 2018

    The gang has gathered for a special BONUS edition of Brand Newsroom to discuss the Content Marketing Institute’s Benchmarks, Budgets and Trends Report for Australia for 2018. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

    Lush Digital- 15 readers -
  • BNR 166: Chris Ashmore on podcasting best practice

    Podcasting is becoming more popular. Anyone can create one, but how do you ensure you’re successful? What is podcasting best practice? James, Nic and Sarah are joined by business development manager at Melbourne-based BE Media Productions — and host of the BE Podcasting podcast — Chris Ashmore. Brand Newsroom is a podcast for anyone who has a say in how companies are communi ...

    Lush Digital- 12 readers -
  • BNR 165: The 9 best marketing, media and business lessons we ever learned

    James, Nic and Sarah each share the three best lessons they’ve learned during their long careers in the media and marketing space. They share their tips on management, writing skills, audience, marketing, media, public relations and more. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, ...

    Lush Digital- 14 readers -
  • BNR 164: Jonathan Crossfield on the fundamental problem with brand authenticity

    James and Nic are joined by a good friend of the podcast, storyteller, writer and marketer Jonathan Crossfield, to talk about authenticity. Specifically, they’re talking about how brands achieve authenticity and the paradox that involves. Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public rel ...

    Lush Digital- 17 readers -
  • Brand Newsroom 162: Cor Hospes on how B2B brands can tell sexier stories

    Cor Hospes is a bestselling author of books on content marketing and storytelling. He joins James and Sarah for a chat about how B2B brands can tell sexier stories. Cor is the founder of Netherlands-based Merkjournalisten, he’s a well-known international speaker, consultant and trainer, and he helps companies create stories worth sharing. Cor’s big message? B2B doesn’t have to be “unsexy”.

    Lush Digitalin How To's- 14 readers -
  • BNR 161: Should brands take a stand on social issues?

    Things get a little heated in the studio as Nic and Sarah face off over the approach brands should take to supporting social causes. With a public vote on same-sex marriage happening in Australia at the moment, many big companies and business leaders are becoming quite vocal about where they stand.

    Lush Digitalin Social Content- 12 readers -
  • Brand Newsroom 160: Chris Smoje on customer service as a marketing tool

    Customer service is one of the best marketing tools around. James, Nic, and Sarah are joined by an expert in the area, the founder of Dime Customer Service, Chris Smoje. Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

    Lush Digitalin Social Content- 12 readers -
  • Brand Newsroom 159: Are you a thought leader or just pretending to be?

    View Larger Image Brand Newsroom 159: Are you a thought leader or just pretending to be? Following Sarah’s assertion on a recent episode that “if everyone says they’re a thought leader, then no one is”, James, Nic and Sarah discuss “thought leadership”. Is it a hollow marketing term? Or are the people who claim to be thought leaders actually changing their industry — and the ...

    Lush Digital- 13 readers -
  • Brand Newsroom 158: Is Google AdWords right for your business

    Google’s pay-per-click advertising service, Google AdWords, accounts for 98 per cent of the internet giant’s revenue — so it’s a popular place to advertise. But does that mean it’s right for your business? And how do you use it well? The Brand Newsroom team is joined by Lush Digital’s Zubin Fitter to find out what’s best practice (as soon as they finish chatting about Content M ...

    Lush Digitalin Paid Search Content Google- 12 readers -
  • Brand Newsroom 156 & 157: Content Marketing World 2017 Specials

    Brand Newsroom’s Sarah Mitchell and regular producer, Dan Hatch, attended Content Marketing World in Cleveland, Ohio, and interviewed many of the superstars of the industry. In this series of podcasts they spoke to the Content Marketing Institute’s Joe Pulizzi and Robert Rose, B2B legend Doug Kessler, SEO genius Andy Crestodina, research specialist Clare McDermott, the Unthinka ...

    Lush Digitalin Content- 16 readers -
  • Brand Newsroom 154: How to use psychology to succeed in marketing

    It’s obvious, really, that psychology is a big part of marketing. After all, we’re talking about human behaviour and trying to influence that behaviour. James has a master’s degree in psychology, so the BNR team leans on his expertise to explore how to use psychology to succeed at marketing — including content marketing, public relations, advertising and more.

    Lush Digitalin Social Content- 19 readers -
  • Brand Newsroom 153: Just what is the state of SEO in 2017?

    Search Engine Optimisation: Is it the magic sauce we need to add to our content to help us reach our audience? Or is it an old-fashioned dark art we no longer need to worry about? To discuss the state of SEO in 2017, the BNR team is joined by someone who really knows his stuff, Lush’s Zubin Fitter. Here are some key take-outs: SEO is still important.

    Lush Digitalin Social SEO Content- 16 readers -
  • Brand Newsroom 151: How important is a voice over?

    The Brand Newsroom team is joined by experienced broadcaster and voice-over artist Alex Lush to talk about voice overs. BNR received an email from an avid Brand Newsroom listener, Brenda, who asked how important it was to get the right voice to do your voice over. It’s a great question, so we thought we’d ask the best voice in the business. Alex is also Lush Digital’s chief of staff.

    Lush Digitalin Social Content How To's- 10 readers -
  • Brand Newsroom 150: What is the life span of a website?

    Jeremy Stewart of Launchpad Creative joins Nic and Sarah to talk about websites. How often should you update your website? What difference can a refresh make to the effectiveness of your site? And what sorts of things should we be updating all the time? Here are some key take-outs: Jeremy says a business should now be able to get four to five years out of a website.

    Lush Digital- 25 readers -
  • Brand Newsroom 149: How to succeed at video for social

    Nic Hayes and Sarah Mitchell are joined by Lush’s senior producer Ian Bignell for a conversation about how to succeed at producing video for social media. Every day half a billion people are watching videos on Facebook. More than half of all of us are watching video online every single day. So video for social is clearly an incredible opportunity for brands to get their messag ...

    Lush Digitalin Social EMail Content How To's- 12 readers -
  • Brand Newsroom 148: Should I start a podcast?

    The Brand Newsroom team gets a bit introspective today. They’re talking about podcasting and whether it’s a worthwhile part of the marketing mix for your small business. This is episode 148 of Brand Newsroom and the team has learnt a thing or two along the way. So let’s take a look at the challenges, highlights, pitfalls and benefits of putting a podcast together.

    Lush Digitalin Social Content- 11 readers -