brand newsroom

  • Brand Newsroom 140: Meet the Media Follow-up

    Every year Brand Newsroom host Nic Hayes runs a series of events, called Meet the Media, around Australia’s capital cities. It’s a fantastic concept that allows brands to meet journalists and editors from major media outlets and find out how they can work with them more effectively. Needless to say, it’s hugely popular. Today, Nic, James and Sarah discuss the take-outs from this year’s series.

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  • Brand Newsroom 139: Are marketing industry awards worth the effort?

    View Larger Image Brand Newsroom 139: Are marketing industry awards worth the effort? The marketing and advertising industries are awash with awards, but are they worth the time, effort and fanfare? The Brand Newsroom team takes a close look at the value of awards to an agency and, more importantly, to the client.

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  • Brand Newsroom 138: Media Intelligence: Here’s what you need to know

    We’ve come a long way from the days when “media monitoring” involved a ream of paper clippings and transcripts turning up on the boss’s desk each morning. Technology has changed everything. Media monitoring has evolved into “media intelligence”. To help us understand what that can do for our brands, the BNR team is joined by MyMedia Intelligence co-founder, Paul Chapman.

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  • Brand Newsroom 135: What’s wrong with the media today

    BNR’s producer, Dan Hatch, joins Nic Hayes and Sarah Mitchell to take a deep dive into what’s going wrong with the media these days — from credibility, accountability, shrinking newsrooms and falling advertising revenues to fake news and “churnalism”. Here are some key take-outs: Shrinking advertising revenues have led to shrinking newsrooms and reduced quality.

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  • Brand Newsroom 134: Low-cost options to market your start-up

    The team discusses innovative and cost-effective marketing tips for start-ups. How can start-ups approach marketing to ensure they get a return on investment? And is there anything big companies can learn from how these newer enterprises promote themselves? Here are some key take-outs: Earned media is a great way to get free publicity.

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  • Brand Newsroom 130: How to communicate bad news well

    What’s best practice when it comes to sharing bad or difficult news? What are the strategies to employ? Is honesty always the best policy? What do you do if you’re caught unawares by circumstance? Here are some key take-outs: People try to avoid making bad news public in case it does damage, but bad news will almost always find its way out into the public and then it’s likely to do even more.

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  • Brand Newsroom 127: Getting political with your advertising

    The Super Bowl is America’s biggest sporting event and it has the world’s most expensive advertising slots — so we normally see some wonderfully creative ads. But this year we also saw far more brands using the platform to make a political statement — especially about President Trump’s immigration policies.

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  • Brand Newsroom 126: The “By the way, I was paid to say this” Episode

    With the invention of “influencer marketing”, product placement has jumped from the silver screen to the smartphone screen. But now, in Australia, the free-for-all is over. New advertising standards mean from next month brands will have to disclose their influencer marketing deals. James, Nic and Sarah take a close look at marketing and advertising deals and why it’s important to disclose them.

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  • Brand Newsroom 125: Is attack ever the best form of marketing?

    View Larger Image Brand Newsroom 125: Is attack ever the best form of marketing? Is attack marketing ever a good idea? Does launching into your competitor — or perhaps a politician or someone you disagree with — ever work for a brand? James, Nic and Sarah take a close look at where attack marketing wins and where it fails.

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  • Brand Newsroom 124: Is 2017 the year we finally see more diversity in marketing?

    So far this month here in Australia, we’ve seen a TV ad from Meat and Livestock Australia that celebrates Australia’s multiculturalism, a billboard depicting two girls in hijabs celebrating Australia Day has caused an uproar and Target has included a Muslim family and a young girl with a disability in their latest catalogue.

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  • Brand Newsroom 122: A Brand Evangelist > A Salesperson

    Should salespeople be more like marketers? According to an article in the Harvard Business Review recently, the best salespeople are those who really believe in their brand, work hard to create an emotional connection with their consumers, and attract customers rather than chase them. So, is the hard sell dead? And are the best salespeople actually brand evangelists, as HBR wo ...

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  • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

    Pundits say we’re living in “a post-truth era”, where facts are less influential in shaping public opinion than emotion and public belief. Fake news is all over the internet and is believed to have influenced the United States presidential election. Have lies become a commodity? Don’t we value authenticity anymore? And what does all this mean for brands? Nic, James and Sarah h ...

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  • Brand Newsroom 120: Our marketing and communications predictions for 2017

    It’s also the time of year we start looking forward — making resolutions and plans for the new year. Today the Brand Newsroom team gazes into the crystal ball to see what 2017 might hold in the marketing and communications industry. Here are some key take-outs: It’s time to get your content strategy in place if you haven’t already got one. Spend more time with your clients.

    Lush Digitalin Social EMail Content- 26 readers -