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Search Engine Optimisation: Is it the magic sauce we need to add to our content to help us reach our audience? Or is it an old-fashioned dark art we no longer need to worry about? To discuss the state of SEO in 2017, the BNR team is joined by someone who really knows his stuff, Lush’s Zubin Fitter. Here are some key take-outs: SEO is still important.
There was some big news in the content marketing space here in Australia last week. Less than two years after media monitoring and data firm iSentia bought Australia’s best-known content marketing agency, King Content, for A$48 million, the company has killed off the brand, closed its New York and Hong Kong offices, and cut its staff.
The Brand Newsroom team is joined by experienced broadcaster and voice-over artist Alex Lush to talk about voice overs. BNR received an email from an avid Brand Newsroom listener, Brenda, who asked how important it was to get the right voice to do your voice over. It’s a great question, so we thought we’d ask the best voice in the business. Alex is also Lush Digital’s chief of staff.
Jeremy Stewart of Launchpad Creative joins Nic and Sarah to talk about websites. How often should you update your website? What difference can a refresh make to the effectiveness of your site? And what sorts of things should we be updating all the time? Here are some key take-outs: Jeremy says a business should now be able to get four to five years out of a website.
Nic Hayes and Sarah Mitchell are joined by Lush’s senior producer Ian Bignell for a conversation about how to succeed at producing video for social media. Every day half a billion people are watching videos on Facebook. More than half of all of us are watching video online every single day. So video for social is clearly an incredible opportunity for brands to get their messag ...
The Brand Newsroom team gets a bit introspective today. They’re talking about podcasting and whether it’s a worthwhile part of the marketing mix for your small business. This is episode 148 of Brand Newsroom and the team has learnt a thing or two along the way. So let’s take a look at the challenges, highlights, pitfalls and benefits of putting a podcast together.
Today, the BNR team is talking about team building. How do you pull together the right communications team for your business? What do you do in-house? When should you bring in outside expertise? How do you know a PR consultant or writer is the right fit for your team? Here are some key take-outs: The media and PR landscape has changed completely, so you need to think carefu ...
The BNR team has a discussion about leadership — taking a close look at management and building a successful team, and asking what works and what doesn’t. Here are some key take-outs: Teams like leaders who lead by example. Leaders need to show courage. There’s a crisis of trust at the moment and much of it is because we’re being led by bad leaders.
View Larger Image Brand Newsroom 145: Customer centricity: The most obvious marketing trend ever? Customer centricity. It’s the latest marketing buzzword. What is it? Well, it’s all about prioritising your customer’s specific needs, observing them objectively in order to understand these needs, and developing products and service offerings to deliver on these needs.
My husband and I are in the process of relocating to Kansas City (well, actually, he’s there and I’m back in Michigan until our house sells). I recently traveled with him to Missouri to help move into our apartment and to get utilities, phone, internet and cable set up. While the gas and electric services were a piece of cake to sort out, the internet installation was another story.
Ninety per cent of the information our brain processes is visual and 40 per cent of people respond better to something visual than they do to text. Jeremy Stewart is a digital marketing consultant at Launchpad Creative and really understands graphics and design — so he’s the perfect person to help us understand how good design can help us sell our message.
Sarah has had enough. Having been bombarded by drip email campaigns for years, she lets fly at this increasingly popular — but often very annoying —marketing strategy. But, does it work? And, if you’re going to use it, how do you get it right? While Sarah might hate the tactic, companies that excel at drip marketing generate 80 per cent more sales at 33 per cent lower costs.
Here are some key take-outs: Often small businesses are falling into content marketing because they recognise the marketplace is there for businesses to provide a value add for their audience. Business owners often have a hard time getting their head around the idea of “giving away” their ideas and information — yet it works.
View Larger Image Brand Newsroom 141: Sandra Brewer on how to manage messaging for multiple brands Our guest this week is the director of Perceptive Marketing, Sandra Brewer, who joins the BNR team to talk about how to manage marketing for a portfolio of brands. This to answer to a question from a listener, Adrian Jones, who noted that companies with multiple brands must ha ...
Every year Brand Newsroom host Nic Hayes runs a series of events, called Meet the Media, around Australia’s capital cities. It’s a fantastic concept that allows brands to meet journalists and editors from major media outlets and find out how they can work with them more effectively. Needless to say, it’s hugely popular. Today, Nic, James and Sarah discuss the take-outs from this year’s series.
View Larger Image Brand Newsroom 139: Are marketing industry awards worth the effort? The marketing and advertising industries are awash with awards, but are they worth the time, effort and fanfare? The Brand Newsroom team takes a close look at the value of awards to an agency and, more importantly, to the client.
We’ve come a long way from the days when “media monitoring” involved a ream of paper clippings and transcripts turning up on the boss’s desk each morning. Technology has changed everything. Media monitoring has evolved into “media intelligence”. To help us understand what that can do for our brands, the BNR team is joined by MyMedia Intelligence co-founder, Paul Chapman.
It first came to prominence in the gaming world in the 1990s, but virtual reality is a product whose time finally seems to have come. Marketers the world over are embracing the technology in the hope of redefining customer experience. So, how can we use it? First some terminology: Virtual reality is when the user puts on a headset and their experience, everything they ca ...
BNR’s producer, Dan Hatch, joins Nic Hayes and Sarah Mitchell to take a deep dive into what’s going wrong with the media these days — from credibility, accountability, shrinking newsrooms and falling advertising revenues to fake news and “churnalism”. Here are some key take-outs: Shrinking advertising revenues have led to shrinking newsrooms and reduced quality.
The team discusses innovative and cost-effective marketing tips for start-ups. How can start-ups approach marketing to ensure they get a return on investment? And is there anything big companies can learn from how these newer enterprises promote themselves? Here are some key take-outs: Earned media is a great way to get free publicity.