brand newsroom

  • Brand Newsroom 122: A Brand Evangelist > A Salesperson

    Should salespeople be more like marketers? According to an article in the Harvard Business Review recently, the best salespeople are those who really believe in their brand, work hard to create an emotional connection with their consumers, and attract customers rather than chase them. So, is the hard sell dead? And are the best salespeople actually brand evangelists, as HBR wo ...

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  • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

    Pundits say we’re living in “a post-truth era”, where facts are less influential in shaping public opinion than emotion and public belief. Fake news is all over the internet and is believed to have influenced the United States presidential election. Have lies become a commodity? Don’t we value authenticity anymore? And what does all this mean for brands? Nic, James and Sarah h ...

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  • Brand Newsroom 120: Our marketing and communications predictions for 2017

    It’s also the time of year we start looking forward — making resolutions and plans for the new year. Today the Brand Newsroom team gazes into the crystal ball to see what 2017 might hold in the marketing and communications industry. Here are some key take-outs: It’s time to get your content strategy in place if you haven’t already got one. Spend more time with your clients.

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  • Brand Newsroom 119: How to get your website right

    View Larger Image Brand Newsroom 119: How to get your website right What does your website look like? Are you happy with it? Is it working for you and, more importantly, is it working for your customers? Zion Ong, director of West Australian digital marketing company Alyka, joins the BNR team to talk about what’s best practice when it comes to websites.

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  • Brand Newsroom 116: We’re all using email marketing, so what’s best practice?

    View Larger Image Brand Newsroom 116: We’re all using email marketing, so what’s best practice? According the Content Marketing Institute’s Australian Benchmark’s 2017 Report, 78 per cent of Australian businesses use email marketing. About half of us say it is critical — indeed the most critical — tactic we have for distributing our content.

    Lush Digitalin EMail- 15 readers -
  • Brand Newsroom 113: Making negativity great again

    It’s Election Day in the United States. We made it. But at what price? The Brand Newsroom team takes a close look at negativity. How should we handle it? What’s the cost of letting it run free? The Donald Trump experience seems to teach us that going negative can get you a long way. But is there a better way to achieve your goals? Here are some key take-outs: Negative news sells.

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  • Brand Newsroom 112: Is chasing viral content killing trust?

    Award-winning Australian journalist and thought-leader Waleed Aly has warned media companies against chasing viral content, claiming it will ultimately destroy trust with their audiences. Today the Brand Newsroom team takes a close look at ‘short-termism’. Is being hungry for likes, shares, views and follows degrading our brands and risking our relationship with our most impor ...

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  • Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing

    View Larger Image Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing Bernadette Jiwa is one of Australia’s top marketing thinkers. Author of five books including Fortune Cookie Principle and Marketing: A Love Story, her blog — The Story of Telling — was named SmartCompany’s best Australian business blog in 2016.

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  • Brand Newsroom 109: Building a Personal Brand

    View Larger Image Brand Newsroom 109: Building a Personal Brand Today Nic Hayes leads a discussion on personal brands. Specifically, how do you create one? What do you need to have in place to give your personal brand the best chance of creating the success you want to achieve? He’s joined by his Media Stable colleagues, general manager Michelle Soia and media engagement manager, Emily Morgan.

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  • Brand Newsroom 108: Michele Linn on the 2017 CMI B2B Trends Report

    It’s out! The Content Marketing Institute and MarketingProfs B2B “Benchmarks, Budgets and Trends Report” for 2017 has landed. CMI vice president Michele Linn joined the team to discuss the annual snapshot of the state of business-to-business content marketing in the North American market. Here are some key take-outs: 62 per cent of marketers say they feel more successful ...

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  • Brand Newsroom 105: The Trump versus Clinton marketing war

    The US Presidential race is well and truly under way, with Hillary Clinton and Donald Trump campaigning relentlessly for support. Rather than yet another discussion of politics, today the team took a closer look at the marketing strategies of each candidate. Sarah Mitchell was recently in the US and signed up to the campaigns of both Trump and Clinton to see who was winning the ...

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  • Brand Newsroom 104: How to pitch to commercial versus public media

    What’s the difference between pitching a story to a commercial broadcaster and a public one? Today Nic Hayes plays mediator between two experienced broadcasters — one from the publicly-owned ABC (our own James Lush) and the other fresh from a long and distinguished career with commercial station 6PR (Nic’s new team member, John Solvander) — to find out what each medium is looking for, who their .

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