brand newsroom

  • BNR 179: How to give good customer service on social media

    Two-thirds of us have jumped on social media to complain about bad customer service. Today BNR asks expert Chris Smoje, how do you give good customer service on social media? Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

    Lush Digitalin Social How To's- 13 readers -
  • BNR 178: Is it time to unfriend Facebook?

    Facebook has changed its algorithm. It was publicised as a way to combat fake news but the changes will also profoundly impact a brand’s ability to reach people through organic distribution. With brands already experiencing organic reach as low as 2.5 per cent, is it even worth businesses pouring time and resources into Facebook? Brand Newsroom is a marketing podcast for anyo ...

    Lush Digitalin Social- 19 readers -
  • BNR 177: Content Case Study: Greg Allan of Response Electricians

    Greg Allan is the director of Response Electricians and he’s the host of the world’s number one podcast for his industry, The Electrician’s Success Podcast. He’s a real case study in how a small business can use content to do amazing things. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketin ...

    Lush Digitalin Content- 7 readers -
  • BNR 175: Offline influence is more important than online influence

    Are we all so focused on our online influence that we’ve forgotten actual human interaction is not just important but an incredibly effective way to market? PR Warrior Trevor Young joins Nic and Sarah for a conversation about taking your online influence offline in order to market more effectively.

    Lush Digital- 13 readers -
  • BNR 174: These are a few of our favourite things (from 2017)

    Since it’s the new year, James, Nic and Sarah are in a reflective mood. Today they discuss some of their favourite things from 2017 – including the best things they read, watched or heard. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

    Lush Digital- 13 readers -
  • BNR 173: Marketing in 2017: how did we do?

    Marketing magazine editor Ben Ice once again joins Nic and Sarah for a look back at the year in marketing. In particular, did we manage to represent more diverse groups of people in our marketing? Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

    Lush Digital- 11 readers -
  • BNR 172: How to survive a tough media interview

    Something terrible has happened and you’re in the press for all the wrong reasons. How do you survive a tough interview with the media? Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. On My Desk Sarah recommended 800 CEO Read.

    Lush Digital- 14 readers -
  • BNR 171: 9 things we wish we’d known earlier in our careers

    Recently James, Nic and Sarah talked about the best marketing, media and business lessons they’d each learned over the course of their careers. It was a really popular episode, so this week they look at the three things they each wish they’d known about marketing, media, or business when they were just starting out.

    Lush Digital- 13 readers -
  • BNR 170: Why you probably need social media training

    We probably all need a bit of social media training for our businesses. That’s according to Megan Del Borrello, director of Gloss Marketing Communications, who says all too often brands are getting their social media wrong. She joins Nic and James for a discussion about how companies can get their social media right.

    Lush Digital- 15 readers -
  • Brand Newsroom 169: How to consume media so you really know what’s going on

    Brand Newsroom’s producer, Dan Hatch, joins the team for a chat about how the media is working these days and, more importantly, how we should consume it so that we actually know what’s going on. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

    Lush Digital- 10 readers -
  • BNR 167: Marketing’s unicorn: Why we’re all looking for a generalist-specialist

    What is a marketing unicorn? Astrid Fackelmann is the director of stakeholders at acQuire Technology Solutions and today she joins Nic and Sarah on Brand Newsroom to discuss marketing unicorns. She also provides her valuable insight into branding and brand strategy. Brand Newsroom is the podcast for anyone who has a say in how companies are communicating — covering marketing ...

    Lush Digital- 20 readers -
  • BNR BONUS: CMI Benchmarks, Budgets & Trends Report 2018

    The gang has gathered for a special BONUS edition of Brand Newsroom to discuss the Content Marketing Institute’s Benchmarks, Budgets and Trends Report for Australia for 2018. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

    Lush Digital- 16 readers -
  • BNR 166: Chris Ashmore on podcasting best practice

    Podcasting is becoming more popular. Anyone can create one, but how do you ensure you’re successful? What is podcasting best practice? James, Nic and Sarah are joined by business development manager at Melbourne-based BE Media Productions — and host of the BE Podcasting podcast — Chris Ashmore. Brand Newsroom is a podcast for anyone who has a say in how companies are communi ...

    Lush Digital- 13 readers -
  • BNR 165: The 9 best marketing, media and business lessons we ever learned

    James, Nic and Sarah each share the three best lessons they’ve learned during their long careers in the media and marketing space. They share their tips on management, writing skills, audience, marketing, media, public relations and more. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, ...

    Lush Digital- 15 readers -
  • BNR 164: Jonathan Crossfield on the fundamental problem with brand authenticity

    James and Nic are joined by a good friend of the podcast, storyteller, writer and marketer Jonathan Crossfield, to talk about authenticity. Specifically, they’re talking about how brands achieve authenticity and the paradox that involves. Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public rel ...

    Lush Digital- 17 readers -
  • Brand Newsroom 162: Cor Hospes on how B2B brands can tell sexier stories

    Cor Hospes is a bestselling author of books on content marketing and storytelling. He joins James and Sarah for a chat about how B2B brands can tell sexier stories. Cor is the founder of Netherlands-based Merkjournalisten, he’s a well-known international speaker, consultant and trainer, and he helps companies create stories worth sharing. Cor’s big message? B2B doesn’t have to be “unsexy”.

    Lush Digitalin How To's- 14 readers -
  • BNR 161: Should brands take a stand on social issues?

    Things get a little heated in the studio as Nic and Sarah face off over the approach brands should take to supporting social causes. With a public vote on same-sex marriage happening in Australia at the moment, many big companies and business leaders are becoming quite vocal about where they stand.

    Lush Digitalin Social Content- 12 readers -
  • Brand Newsroom 160: Chris Smoje on customer service as a marketing tool

    Customer service is one of the best marketing tools around. James, Nic, and Sarah are joined by an expert in the area, the founder of Dime Customer Service, Chris Smoje. Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

    Lush Digitalin Social Content- 12 readers -
  • Brand Newsroom 159: Are you a thought leader or just pretending to be?

    View Larger Image Brand Newsroom 159: Are you a thought leader or just pretending to be? Following Sarah’s assertion on a recent episode that “if everyone says they’re a thought leader, then no one is”, James, Nic and Sarah discuss “thought leadership”. Is it a hollow marketing term? Or are the people who claim to be thought leaders actually changing their industry — and the ...

    Lush Digital- 13 readers -