brand newsroom

  • Brand Newsroom 145: Customer centricity: The most obvious marketing trend ever?

    View Larger Image Brand Newsroom 145: Customer centricity: The most obvious marketing trend ever? Customer centricity. It’s the latest marketing buzzword. What is it? Well, it’s all about prioritising your customer’s specific needs, observing them objectively in order to understand these needs, and developing products and service offerings to deliver on these needs.

    Lush Digitalin EMail Content- 13 readers -
  • The first rule of content marketing: Be patient

    My husband and I are in the process of relocating to Kansas City (well, actually, he’s there and I’m back in Michigan until our house sells). I recently traveled with him to Missouri to help move into our apartment and to get utilities, phone, internet and cable set up. While the gas and electric services were a piece of cake to sort out, the internet installation was another story.

    Lush Digitalin Content- 14 readers -
  • Brand Newsroom 143: Is drip email marketing a good thing or a bad thing

    Sarah has had enough. Having been bombarded by drip email campaigns for years, she lets fly at this increasingly popular — but often very annoying —marketing strategy. But, does it work? And, if you’re going to use it, how do you get it right? While Sarah might hate the tactic, companies that excel at drip marketing generate 80 per cent more sales at 33 per cent lower costs.

    Lush Digitalin EMail- 13 readers -
  • Brand Newsroom 141: Sandra Brewer on how to manage messaging for multiple brands

    View Larger Image Brand Newsroom 141: Sandra Brewer on how to manage messaging for multiple brands Our guest this week is the director of Perceptive Marketing, Sandra Brewer, who joins the BNR team to talk about how to manage marketing for a portfolio of brands. This to answer to a question from a listener, Adrian Jones, who noted that companies with multiple brands must ha ...

    Lush Digitalin How To's- 14 readers -
  • Brand Newsroom 140: Meet the Media Follow-up

    Every year Brand Newsroom host Nic Hayes runs a series of events, called Meet the Media, around Australia’s capital cities. It’s a fantastic concept that allows brands to meet journalists and editors from major media outlets and find out how they can work with them more effectively. Needless to say, it’s hugely popular. Today, Nic, James and Sarah discuss the take-outs from this year’s series.

    Lush Digitalin Social Content- 11 readers -
  • Brand Newsroom 139: Are marketing industry awards worth the effort?

    View Larger Image Brand Newsroom 139: Are marketing industry awards worth the effort? The marketing and advertising industries are awash with awards, but are they worth the time, effort and fanfare? The Brand Newsroom team takes a close look at the value of awards to an agency and, more importantly, to the client.

    Lush Digital- 16 readers -
  • Brand Newsroom 138: Media Intelligence: Here’s what you need to know

    We’ve come a long way from the days when “media monitoring” involved a ream of paper clippings and transcripts turning up on the boss’s desk each morning. Technology has changed everything. Media monitoring has evolved into “media intelligence”. To help us understand what that can do for our brands, the BNR team is joined by MyMedia Intelligence co-founder, Paul Chapman.

    Lush Digitalin Social Content How To's- 21 readers -
  • Brand Newsroom 135: What’s wrong with the media today

    BNR’s producer, Dan Hatch, joins Nic Hayes and Sarah Mitchell to take a deep dive into what’s going wrong with the media these days — from credibility, accountability, shrinking newsrooms and falling advertising revenues to fake news and “churnalism”. Here are some key take-outs: Shrinking advertising revenues have led to shrinking newsrooms and reduced quality.

    Lush Digital- 16 readers -
  • Brand Newsroom 134: Low-cost options to market your start-up

    The team discusses innovative and cost-effective marketing tips for start-ups. How can start-ups approach marketing to ensure they get a return on investment? And is there anything big companies can learn from how these newer enterprises promote themselves? Here are some key take-outs: Earned media is a great way to get free publicity.

    Lush Digitalin Social Content- 15 readers -
  • Brand Newsroom 130: How to communicate bad news well

    What’s best practice when it comes to sharing bad or difficult news? What are the strategies to employ? Is honesty always the best policy? What do you do if you’re caught unawares by circumstance? Here are some key take-outs: People try to avoid making bad news public in case it does damage, but bad news will almost always find its way out into the public and then it’s likely to do even more.

    Lush Digitalin How To's- 14 readers -
  • Brand Newsroom 127: Getting political with your advertising

    The Super Bowl is America’s biggest sporting event and it has the world’s most expensive advertising slots — so we normally see some wonderfully creative ads. But this year we also saw far more brands using the platform to make a political statement — especially about President Trump’s immigration policies.

    Lush Digitalin Social Content- 23 readers -
  • Brand Newsroom 126: The “By the way, I was paid to say this” Episode

    With the invention of “influencer marketing”, product placement has jumped from the silver screen to the smartphone screen. But now, in Australia, the free-for-all is over. New advertising standards mean from next month brands will have to disclose their influencer marketing deals. James, Nic and Sarah take a close look at marketing and advertising deals and why it’s important to disclose them.

    Lush Digital- 31 readers -