brand newsroom

  • Brand Newsroom 116: We’re all using email marketing, so what’s best practice?

    View Larger Image Brand Newsroom 116: We’re all using email marketing, so what’s best practice? According the Content Marketing Institute’s Australian Benchmark’s 2017 Report, 78 per cent of Australian businesses use email marketing. About half of us say it is critical — indeed the most critical — tactic we have for distributing our content.

    Lush Digitalin EMail- 14 readers -
  • Brand Newsroom 113: Making negativity great again

    It’s Election Day in the United States. We made it. But at what price? The Brand Newsroom team takes a close look at negativity. How should we handle it? What’s the cost of letting it run free? The Donald Trump experience seems to teach us that going negative can get you a long way. But is there a better way to achieve your goals? Here are some key take-outs: Negative news sells.

    Lush Digital- 13 readers -
  • Brand Newsroom 112: Is chasing viral content killing trust?

    Award-winning Australian journalist and thought-leader Waleed Aly has warned media companies against chasing viral content, claiming it will ultimately destroy trust with their audiences. Today the Brand Newsroom team takes a close look at ‘short-termism’. Is being hungry for likes, shares, views and follows degrading our brands and risking our relationship with our most impor ...

    Lush Digitalin Social- 9 readers -
  • Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing

    View Larger Image Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing Bernadette Jiwa is one of Australia’s top marketing thinkers. Author of five books including Fortune Cookie Principle and Marketing: A Love Story, her blog — The Story of Telling — was named SmartCompany’s best Australian business blog in 2016.

    Lush Digitalin Content- 7 readers -
  • Brand Newsroom 109: Building a Personal Brand

    View Larger Image Brand Newsroom 109: Building a Personal Brand Today Nic Hayes leads a discussion on personal brands. Specifically, how do you create one? What do you need to have in place to give your personal brand the best chance of creating the success you want to achieve? He’s joined by his Media Stable colleagues, general manager Michelle Soia and media engagement manager, Emily Morgan.

    Lush Digital- 7 readers -
  • Brand Newsroom 108: Michele Linn on the 2017 CMI B2B Trends Report

    It’s out! The Content Marketing Institute and MarketingProfs B2B “Benchmarks, Budgets and Trends Report” for 2017 has landed. CMI vice president Michele Linn joined the team to discuss the annual snapshot of the state of business-to-business content marketing in the North American market. Here are some key take-outs: 62 per cent of marketers say they feel more successful ...

    Lush Digitalin Social Content- 11 readers -
  • Brand Newsroom 105: The Trump versus Clinton marketing war

    The US Presidential race is well and truly under way, with Hillary Clinton and Donald Trump campaigning relentlessly for support. Rather than yet another discussion of politics, today the team took a closer look at the marketing strategies of each candidate. Sarah Mitchell was recently in the US and signed up to the campaigns of both Trump and Clinton to see who was winning the ...

    Lush Digitalin Social- 19 readers -
  • Brand Newsroom 104: How to pitch to commercial versus public media

    What’s the difference between pitching a story to a commercial broadcaster and a public one? Today Nic Hayes plays mediator between two experienced broadcasters — one from the publicly-owned ABC (our own James Lush) and the other fresh from a long and distinguished career with commercial station 6PR (Nic’s new team member, John Solvander) — to find out what each medium is looking for, who their .

    Lush Digitalin Social Content- 10 readers -
  • Brand Newsroom 102: In-person events are content with impact

    Brands can’t afford to be “faceless” organisations. They need to interact with their customers, engage with them, gauge their reactions and get their feedback. In-Person events are a great way to do that. This week’s guest, Meesha Stacker, has been working in events for a decade. For the past three-and-a-half years she has been at acQuire Technology Solutions — a data manageme ...

    Lush Digitalin Content- 9 readers -
  • Brand Newsroom 99: Who do you trust?

    Of the top ten most trusted people in America, five of them are actors — and most are celebrities. That’s according to a Reader’s Digest poll. Why, in 2016, are entertainers (who spend their lives pretending to be someone else) trusted more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks and retailers constantly marked d ...

    Lush Digitalin Content- 14 readers -
  • Brand Newsroom 98: Traditional demographic assumptions are dead. RIP.

    View Larger Image Brand Newsroom 98: Traditional demographic assumptions are dead. RIP. Audiences aren’t what they used to be — and nor are demographics. This week one of Australia’s major banks, the Commonwealth, released a report showing just how different the Australian population looks today compared to the past. It tells us that traditional assumptions about demographics are broken.

    Lush Digital- 11 readers -
  • Brand Newsroom 97: Good news versus bad news

    The news been really depressing lately, with so much death, destruction, doom and gloom. Why is it that the news always seems to focus on the negative? And is there room for more positive news? James and Nic take a look at good news versus bad news and the opportunity that creates for marketers. Here are some key take-outs: Reporters aren’t just looking for the negative ...

    Lush Digitalin Content- 9 readers -