Brandon Wensing

  • How to Measure Offline Advertising With Google Analytics

    Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe Analytics, and WebTrends. However, the preface “web” is misleading. The term “digital analytics”, though broader, still doesn’t do justice to the capabilities of these platforms. We can measure so much more than just web or digital efforts.

    Brandon Wensing/ SEER Interactivein Google How To's- 19 readers -
  • 5 Steps Towards Improved Reporting

    It is truly staggering how many analytics solutions there are to measure just about every facet of your organization. We all use these solutions to churn out countless reports and dashboards to help keep track of it all. With all of these new reporting capabilities, the demands from stakeholders have been ever-increasing as well.

    Brandon Wensing/ SEER Interactive- 15 readers -
  • Own It – How to Create a Google Analytics Account

    Since I’ve been in the analytics space, I’ve been astounded at the amount of instances where organizations don’t actually own their Google Analytics Accounts. There are cases where I’ve seen clients that just transitioned from another agency and have us take over, only to find out that the Google Analytics Account actually belongs to the prior agency.

    Brandon Wensing/ SEER Interactivein Google- 13 readers -