Brandon Wensing

  • How to Measure Offline Advertising With Google Analytics

    Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe Analytics, and WebTrends. However, the preface “web” is misleading. The term “digital analytics”, though broader, still doesn’t do justice to the capabilities of these platforms. We can measure so much more than just web or digital efforts.

    Brandon Wensing/ SEER Interactivein Google How To's- 32 readers -