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If you’re reading this, you probably already know that just about every aspect of marketing can be measured. Tools like Google Analytics are household names when it comes to measuring website and campaign performance. CRMs like Salesforce provide reporting capabilities for sales and lead performance.
Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe Analytics, and WebTrends. However, the preface “web” is misleading. The term “digital analytics”, though broader, still doesn’t do justice to the capabilities of these platforms. We can measure so much more than just web or digital efforts.
Android Google Search App Traffic Appears as Referral Source in Google Analytics Over the last month, new referral source may have creeped into your Google Analytics reports called “com.google.android.googlequicksearchbox”. What is this? It’s actually organic search traffic from the google andriod app.
It is truly staggering how many analytics solutions there are to measure just about every facet of your organization. We all use these solutions to churn out countless reports and dashboards to help keep track of it all. With all of these new reporting capabilities, the demands from stakeholders have been ever-increasing as well.
Since I’ve been in the analytics space, I’ve been astounded at the amount of instances where organizations don’t actually own their Google Analytics Accounts. There are cases where I’ve seen clients that just transitioned from another agency and have us take over, only to find out that the Google Analytics Account actually belongs to the prior agency.