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If you’re reading this, you probably already know that just about every aspect of marketing can be measured. Tools like Google Analytics are household names when it comes to measuring website and campaign performance. CRMs like Salesforce provide reporting capabilities for sales and lead performance.
Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe Analytics, and WebTrends. However, the preface “web” is misleading. The term “digital analytics”, though broader, still doesn’t do justice to the capabilities of these platforms. We can measure so much more than just web or digital efforts.
Android Google Search App Traffic Appears as Referral Source in Google Analytics Over the last month, new referral source may have creeped into your Google Analytics reports called “com.google.android.googlequicksearchbox”. What is this? It’s actually organic search traffic from the google andriod app.