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Brands and video marketers who want to step up their live content game don’t need to look any farther than Facebook Live. The broadcasting platform, which was officially introduced in April 2016 to all Facebook users, has become a favorite destination for the site’s users when they’re looking for live content to entertain and inform them.
It’s typical to find online video executives and marketers frequently talking about such topics as brand deals, video strategy, and the best way to stay on top of the market without ostracizing audiences and losing a profit. At a business level, these conversations are important for driving and shaping the future of the industry.
The political climate in the United States over the past year has been tumultuous, to say the least. The 2016 presidential election race led to Donald Trump and Hillary Clinton becoming the top presidential candidates in the country, and after several months of heated debates, the U.S. found itself with Trump as its 45th President.
Nowadays, beauty-related brands and marketers looking to partner with an influencer on a brand deal have a plethora of digital stars to choose from. But not all brands and influencers can or should work together; both parties need to match up in tone, message, goals, and more if they want to reap the most benefits of their partnership.
There it is again. The nagging thought that surfaces from time to time: I really ought to use video on my blog. And usually, you try to ignore it. Because making video is totally different to writing, right? And surely you can’t be expected to master everything? But no matter where you look, you find another subtle reminder of the power of video to cast a spell over an audience.