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Founded in 2005 with just $5000 by four friends dedicated to helping others refine their personal fashion, Refinery29 is now one of the most popular, fastest-growing media brands in the world. The female-centric brand defines itself as a “lifestyle destination that delivers nonstop inspiration to live a more creative life,” and as of 2016, was valued at $500 million.
For the last eight years, Business Insider (BI) has risen through the ranks of news and entertainment websites to become one of the most-recognized brands in the industry. Across the world, millions of people read the German-owned, American-created company’s multiple editions, while companies take advantage of not just BI conferences but also the original research generated t ...
What do you think of when you hear the name The Weather Channel? Most likely you think of one of the top destinations to check what the temperature will be that day in your area, or the primary brand you turn to when you’re about to go on vacation and need to know what the weather will be like so you can pack accordingly.
Since its inception in 1896, the Daily Mail has been a huge hit with readers and audiences around the world, thanks to its long history of independent reporting, coverage of foreign affairs, and mass appeal. In its early days, the middle-market newspaper grew so quickly the owners had to find more printing facilities; by 1902, the Daily Mail boasted the largest circulation in ...
One of the most highly-anticipated films of 2017 just made its debut in US theaters. Can you guess what it is? Nope, it’s definitely not Captain Underpants. The film is (and you better believe it) Wonder Woman. According to a recent survey by Fandango, the #1 movie audiences are most excited for is DC’s upcoming, female-led superhero flick; 92% of Fandango’s survey participan ...
Founded in 1851, the New York Times (NYT) is one of the most recognized media companies in the United States, as well as across the world. Over the last 160 years, NYT has built a name for itself as a destination for authoritative news and professional journalism, so much so the brand has earned 122 Pulitzer Prizes, more than any other newspaper can claim.
In the spring of 2016, Reddit users lost their minds over one YouTube channel in particular and directly contributed to its massive growth. How massive? Well, within 30 days, the lucky Finnish-based Hydraulic Press Channel, which specializes in destruction content AKA as squishing just about anything with (unsurprisingly) a powerful hydraulic press, saw a 6000% growth in subs ...
As a digital media brand or publisher, you’re already familiar with the importance of being where your audience is online if you want to spread brand awareness, share your message, and grow sales. You know creating branded content and influencer marketing campaigns on select platforms is the best way to reach the audiences you’re targeting.
While live streaming has been around for a while now, only in the last year or so has this particular form of online video become immensely popular. In fact, according to livestream, 81% of internet and mobile audiences watched more live video in 2016 than they did in 2015. Additionally, research from MarketsandMarkets predicts the video streaming industry as a whole will be ...
For years, the success of brands’ advertisements and content on Facebook was predicated on the idea of engagements — how many clicks the content got, how many comments it received, how many likes it generated, etc. But now, there’s a relatively new metric the social media platform started prioritizing: dwell time.
Instagram may have started out as a photo-sharing platform, but it’s now known as one of the top destinations for short-form video content. Some publishers in particular have mastered the art of Instagram video, and consequently built an avid following, millions to billions of views, and quality engagement rates.
National Geographic has existed for over 120 years, initially starting as a society of individuals interested in science, exploration, and adventure. The brand then developed into a media powerhouse, with the first edition of its magazine launching in 1888. Over the years, National Geographic (or NatGeo as it’s shortened to nowadays) has become synonymous with powerful storyt ...
Everyone has something they geek out over, and for the audiences at The Enthusiast Network (TEN), that topic is anything to do with the automobile and action sports industries. The media brand routinely pulls in over three billion monthly video views from more than 160 million fans across all its platforms.
Over the last few years, Facebook has quickly risen to become a powerhouse video destination, with its top ten publishers routinely pulling in billions of total views each month. But just exactly why is that the case? Scientifically, is there a reason Facebook users, and even Instagram users, are attracted to video content when they’re on the site? Facebook says yes, at leas ...
In the world of video marketing, statistics and data are consistently touted as the most important metrics to consider when determining the success of a branded content campaign. But sometimes it’s important to pause for a moment and remember that stats aren’t everything, even in this technology-driven world.
Brands and video marketers who want to step up their live content game don’t need to look any farther than Facebook Live. The broadcasting platform, which was officially introduced in April 2016 to all Facebook users, has become a favorite destination for the site’s users when they’re looking for live content to entertain and inform them.
It’s typical to find online video executives and marketers frequently talking about such topics as brand deals, video strategy, and the best way to stay on top of the market without ostracizing audiences and losing a profit. At a business level, these conversations are important for driving and shaping the future of the industry.
The political climate in the United States over the past year has been tumultuous, to say the least. The 2016 presidential election race led to Donald Trump and Hillary Clinton becoming the top presidential candidates in the country, and after several months of heated debates, the U.S. found itself with Trump as its 45th President.
Nowadays, beauty-related brands and marketers looking to partner with an influencer on a brand deal have a plethora of digital stars to choose from. But not all brands and influencers can or should work together; both parties need to match up in tone, message, goals, and more if they want to reap the most benefits of their partnership.
There it is again. The nagging thought that surfaces from time to time: I really ought to use video on my blog. And usually, you try to ignore it. Because making video is totally different to writing, right? And surely you can’t be expected to master everything? But no matter where you look, you find another subtle reminder of the power of video to cast a spell over an audience.