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Nowadays, beauty-related brands and marketers looking to partner with an influencer on a brand deal have a plethora of digital stars to choose from. But not all brands and influencers can or should work together; both parties need to match up in tone, message, goals, and more if they want to reap the most benefits of their partnership.
There it is again. The nagging thought that surfaces from time to time: I really ought to use video on my blog. And usually, you try to ignore it. Because making video is totally different to writing, right? And surely you can’t be expected to master everything? But no matter where you look, you find another subtle reminder of the power of video to cast a spell over an audience.