bree brouwer

  • How the Big Media Companies Are Winning at Social Video

    Every day, online audiences dedicate hours of their lives to watching video content on platforms like YouTube and Facebook. Sometimes they’re watching relatable influencers, and other times they’re watching engaging content from brands. But one particular type of creator is making waves in social video on a regular basis, and these are the media companies.

    ReelSEOin Facebook How To's YouTube- 15 readers -
  • Theatrical Video Marketing: 5 Ways to Make the Most of the 2018 Awards Season

    The new year is here and as savvy video marketers, you likely have a solid idea — if not a completed plan — for what your video marketing strategy will look like in 2018. For some of you, this will look like beefing up your current video output, or honing in on your editing or storytelling skills. Others of you are focusing on how to drive more engagement with your content.

    ReelSEOin Social YouTube- 19 readers -
  • Facebook Watch Time: 15 Ways to Increase Views and Engagement

    For a huge number of media publishers and brands uploading video content to Facebook, increasing the Watch Time of those videos has become one of the most important metrics to track. Fortunately, Facebook seems to have figured out what gets more eyeballs on your video content and has confirmed that 48% of watch time on Facebook videos comes directly from shares.

    ReelSEOin Social Facebook- 14 readers -
  • How Cooking Panda is Dishing up Success with Sponsored Video

    The world of sponsored and branded video content can be hard to negotiate, but some creators have figured out how to team up with complementary brands and produce exciting content both of their audiences love. Cooking Panda is one of them. The food-based media company hasn’t been around very long (it launched in 2015), but Cooking Panda has already made a name for itself in t ...

    ReelSEOin Facebook YouTube- 12 readers -
  • How Jukin Media is Leveraging Original Video Content After Viral Success

    Here at Tubular Insights, we’ve covered a lot of digital video executives and professionals in our “Day in the Life” series. Experts from the Weather Channel to the BBC have weighed in on what their days are like working in the video industry, and how they managed to grow successful YouTube channels and develop killer video strategies.

    ReelSEOin Facebook YouTube- 21 readers -
  • Gaming and Entertainment Rule the Sponsored Video World

    Thanks to Tubular’s latest Sponsored Video Marketing Report, we know views on sponsored video content on YouTube and Facebook in Q1 2017 grew year-over-year by a whopping 242% and 7390%, respectively. Obviously, something about sponsored video works. Whether that’s because audiences are already familiar with their favorite companies and want to see more content from them, or ...

    ReelSEOin SEO Facebook YouTube- 16 readers -
  • Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

    Since 1923, Warner Bros. has been one of the leading entertainment brands in the film and television industries. Founded by four brothers whose family had emigrated to Canada from present-day Poland, Warner Bros. is known for contributing some of the most famous entertainment titles to date, such as the Looney Tunes animations and characters and the World War II romantic classic Casablanca.

    ReelSEOin Facebook YouTube- 30 readers -
  • 8 Best Practices for Brands Using Instagram Stories

    Instagram’s move to make its Stories feature more like Snapchat’s has drawn in quite a lot of viewers. With an increase of 50 million users in the past three months, Instagram Stories is looking more promising as a way for brands to entice new followers to watch their content on this platform. But simply using this feature doesn’t guarantee that your brand will improve your ...

    ReelSEOin Social- 14 readers -
  • How Refinery29 Owns its Lifestyle Video Presence

    Founded in 2005 with just $5000 by four friends dedicated to helping others refine their personal fashion, Refinery29 is now one of the most popular, fastest-growing media brands in the world. The female-centric brand defines itself as a “lifestyle destination that delivers nonstop inspiration to live a more creative life,” and as of 2016, was valued at $500 million.

    ReelSEOin Facebook How To's YouTube- 21 readers -
  • Business Insider Videos Thrive on Delivering Soft News

    For the last eight years, Business Insider (BI) has risen through the ranks of news and entertainment websites to become one of the most-recognized brands in the industry. Across the world, millions of people read the German-owned, American-created company’s multiple editions, while companies take advantage of not just BI conferences but also the original research generated t ...

    ReelSEOin YouTube- 18 readers -
  • Here’s the Daily Mail’s Winning Social Video Strategy

    Since its inception in 1896, the Daily Mail has been a huge hit with readers and audiences around the world, thanks to its long history of independent reporting, coverage of foreign affairs, and mass appeal. In its early days, the middle-market newspaper grew so quickly the owners had to find more printing facilities; by 1902, the Daily Mail boasted the largest circulation in ...

    ReelSEOin Twitter YouTube- 17 readers -
  • Audiences Can’t Get Enough of Wonder Woman Video Content

    One of the most highly-anticipated films of 2017 just made its debut in US theaters. Can you guess what it is? Nope, it’s definitely not Captain Underpants. The film is (and you better believe it) Wonder Woman. According to a recent survey by Fandango, the #1 movie audiences are most excited for is DC’s upcoming, female-led superhero flick; 92% of Fandango’s survey participan ...

    ReelSEOin Content Facebook YouTube- 29 readers -
  • How The New York Times is Making News With Social Video

    Founded in 1851, the New York Times (NYT) is one of the most recognized media companies in the United States, as well as across the world. Over the last 160 years, NYT has built a name for itself as a destination for authoritative news and professional journalism, so much so the brand has earned 122 Pulitzer Prizes, more than any other newspaper can claim.

    ReelSEOin Facebook Twitter How To's YouTube- 28 readers -
  • Destruction Content Is Blowing Up on YouTube

    In the spring of 2016, Reddit users lost their minds over one YouTube channel in particular and directly contributed to its massive growth. How massive? Well, within 30 days, the lucky Finnish-based Hydraulic Press Channel, which specializes in destruction content AKA as squishing just about anything with (unsurprisingly) a powerful hydraulic press, saw a 6000% growth in subs ...

    ReelSEOin Social Content YouTube- 20 readers -
  • YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube

    While live streaming has been around for a while now, only in the last year or so has this particular form of online video become immensely popular. In fact, according to livestream, 81% of internet and mobile audiences watched more live video in 2016 than they did in 2015. Additionally, research from MarketsandMarkets predicts the video streaming industry as a whole will be ...

    ReelSEOin Social YouTube- 32 readers -
  • Facebook Dwell Time: What Video Marketers Need to Know

    For years, the success of brands’ advertisements and content on Facebook was predicated on the idea of engagements — how many clicks the content got, how many comments it received, how many likes it generated, etc. But now, there’s a relatively new metric the social media platform started prioritizing: dwell time.

    ReelSEOin Social- 24 readers -