brendan morrissey

  • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

    Today’s brand marketer is tasked with the intricate challenge of delivering a customer experience that spans both the digital and physical worlds. The evolution of marketing, driven by the rise in digital mediums and mobile adoption, has complicated the process of delivering a seamless customer experience across all touchpoints.

    Street Fightin Mobile How To's- 7 readers -
  • Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity

    In case you missed it, there’s been a flurry of merger and acquisition (M&A) activity occurring in the ad and marketing technology space this year. When we entered 2016, those of us in the industry knew this wave of activity was imminent; and now the wait is very much over. In just the first half of the year, more than 70 deals were closed.

    Street Fightin Mobile- 6 readers -