Brent Hieggelke

  • CMOs, invigorate your brand and your career

    Over the last two years, the average tenure of an American chief marketing officer has dropped by six months, according to consulting firm Spencer Stuart. Today’s CMO lasts just 42 months — or three and a half years — on the job. The reason for this? CMOs are tasked with disruptive growth more than any other member of the C-suite.

    Brent Hieggelke/ Marketing Land- 24 readers -