- Our Blog
Video is growing as a medium for marketers, with 63 percent planning to increase their video budgets for 2017, according to a survey from Brite Content. And given predictions that video traffic will become 82 percent of all internet traffic by 2020, I applaud these plans. But with the choice between live and prerecorded video both sitting out there for brands, retailers and ...
Over the last two years, the average tenure of an American chief marketing officer has dropped by six months, according to consulting firm Spencer Stuart. Today’s CMO lasts just 42 months — or three and a half years — on the job. The reason for this? CMOs are tasked with disruptive growth more than any other member of the C-suite.