Brett Lofgren

  • Europe: The Next Big Content Marketing Frontier

    Standing adjacent to Tower Bridge and overlooking the River Thames, I reflected on the past five days: a 100-hour whirlwind of meetings, missed Tube stops, presentations, espresso shots, pints, and meat pies. I’d just finished my last meeting with one of the largest multinational professional services firms in the world, and I was fixated on the future of content marketing. It all began as a U.

    Brett Lofgren/ The Content Strategistin Content- 16 readers -
  • Why I Went All-In on Content Marketing

    I’m an “Ad Guy.” By that, I don’t mean that I fashion myself as the protagonist in some modern Mad Men fantasy. I’ve simply mean that I’ve plied my trade in nearly every corner of the marketing realm. I’ve worked at media companies like Yahoo, Epic, true[X] media and 33Across, and I’ve wrangled with every kind of digital initiative—from big branding, to direct response initiat ...

    Brett Lofgren/ The Content Strategistin Content- 10 readers -