Brett Mchale

  • How to Create Amazing Ads for Facebook and Twitter

    Most of the advice you’ll find about running ads on paid social deals with the technical process behind it: what buttons to push, what levers to pull, and so forth. It’s extremely important to sharpen these technical skills because if you can operate the plane, you can fly it places. However, if your plane looks like crap, no one is going to want to fly with you.

    Brett Mchale/ WordStreamin Social Paid Search How To's- 8 readers -
  • Creating Effective Facebook Ads for Lead Gen: The Complete Guide

    If you’re like a vast number of marketers out there, you could be under the impression that advertising on Facebook (or any other type of social media) is limited to branding and customer engagement. If you’re living in this matrix, it’s time for a wakeup call. Let’s take a step back and look at the situation a little differently.

    Brett Mchale/ WordStreamin Social- 15 readers -
  • A Step-by-Step Guide to Using Twitter Ads for Lead Gen

    Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money. It may seem like common sense, but when you’re outlining the strategy for your Twitter ads, you should always have your goals in mind.

    Brett Mchale/ Search Engine Journalin Social Twitter- 15 readers -
  • How to Improve Your LinkedIn Profile as a Recent College Grad

    It has been about four months since the class of 2014 received their congratulatory ceremonies in what is often considered as a milestone in their lives. It is also a time where countless seniors are entering their final year of eternal sunshine. The reality of the situation is that many students leave college with a naïve conception of what post-graduate life will be like.

    Brett Mchale/ WordStreamin Social Facebook How To's- 9 readers -