Brett Mchale

  • The Ultimate Guide to Facebook Ad Placement Optimization

    Let’s face it: as a marketer, you can target almost any segment imaginable through Facebook. On top of that, the social media giant has done a fantastic job at expanding the places where your ads are shown. Over the past few years the company has invested great effort into its advertising arms race against Google, resulting in the expansion of Facebook’s advertising placements.

    Brett Mchale/ WordStreamin Affiliate Social Paid Search- 9 readers -
  • Hack Your Sales Funnel with Facebook Interest & Behavior Targeting

    Did you know Facebook is the perfect platform for acquiring and nurturing new prospects, while also engaging your existing customers? It’s true. The ideal strategic approach to advertising on Facebook is simple: Identify prospects using advanced targeting methods (like interests and behavior) Nurture website visitors and custom audiences using remarketing Build lookalik ...

    Brett Mchale/ WordStreamin Social Paid Search- 17 readers -
  • How to Compete in Facebook Ads

    If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want to be…you’re terribly mistaken. Unfortunately for the couch potato marketers of the world, if you want six-pack abs, you’re going to have to put in a little bit more work than that one day a ...

    Brett Mchale/ WordStreamin Affiliate Social How To's- 18 readers -