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If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want to be…you’re terribly mistaken. Unfortunately for the couch potato marketers of the world, if you want six-pack abs, you’re going to have to put in a little bit more work than that one day a ...
What matters most to the vast majority of digital marketers is the ability to see direct results and tie advertising costs back to those efforts. Simple enough right? Well, within the past year, Facebook as a marketing platform has become arguably the most complex and sophisticated way to track specific actions and target individuals based on them.
Most of the advice about running paid social ads deals with the technical process behind it. Here's how you can cr ...
Most of the advice you’ll find about running ads on paid social deals with the technical process behind it: what buttons to push, what levers to pull, and so forth. It’s extremely important to sharpen these technical skills because if you can operate the plane, you can fly it places. However, if your plane looks like crap, no one is going to want to fly with you.
I was recently rummaging through my pile of conversion tracking pixels in Facebook’s Business Manager when I noticed an alert that explicitly stated the ending of individual pixels. As someone who is managing multiple lead gen promotions on Facebook, each requiring a unique tracking code, I was pretty excited.
A common question that arises when discussing Facebook advertising is “how much does it cost?” Well, if you only had $20 cash and went out to lunch, how much would it cost? Unless you plan on running out on a bill, it will never cost you more than you have to spend. How much food you’ll get is another story. It’s not a question of how much Facebook costs, but how far your money will go.
If you’re like a vast number of marketers out there, you could be under the impression that advertising on Facebook (or any other type of social media) is limited to branding and customer engagement. If you’re living in this matrix, it’s time for a wakeup call. Let’s take a step back and look at the situation a little differently.
Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money. It may seem like common sense, but when you’re outlining the strategy for your Twitter ads, you should always have your goals in mind.
Unlike the sugar in your iced coffee, social media and content marketing blend together effortlessly. One of the key metrics that determines the success of a piece of content like a blog post is the extent to which it is shared via social networks. BuzzSumo is an excellent tool in gathering valuable insight into the success of your content on platforms like Facebook, LinkedIn, ...
It has been about four months since the class of 2014 received their congratulatory ceremonies in what is often considered as a milestone in their lives. It is also a time where countless seniors are entering their final year of eternal sunshine. The reality of the situation is that many students leave college with a naïve conception of what post-graduate life will be like.