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Let’s face it: as a marketer, you can target almost any segment imaginable through Facebook. On top of that, the social media giant has done a fantastic job at expanding the places where your ads are shown. Over the past few years the company has invested great effort into its advertising arms race against Google, resulting in the expansion of Facebook’s advertising placements.
Facebook advertising gives marketers almost limitless options when it comes to how you can target and promote your business across the platform, which is great for you creative types out there. That being said, taking a measured and methodical approach to how your account is structured is integral to getting the most value from Facebook ads.
Did you know Facebook is the perfect platform for acquiring and nurturing new prospects, while also engaging your existing customers? It’s true. The ideal strategic approach to advertising on Facebook is simple: Identify prospects using advanced targeting methods (like interests and behavior) Nurture website visitors and custom audiences using remarketing Build lookalik ...
If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want to be…you’re terribly mistaken. Unfortunately for the couch potato marketers of the world, if you want six-pack abs, you’re going to have to put in a little bit more work than that one day a ...
What matters most to the vast majority of digital marketers is the ability to see direct results and tie advertising costs back to those efforts. Simple enough right? Well, within the past year, Facebook as a marketing platform has become arguably the most complex and sophisticated way to track specific actions and target individuals based on them.