Brett Mchale

  • Hack Your Sales Funnel with Facebook Interest & Behavior Targeting

    Did you know Facebook is the perfect platform for acquiring and nurturing new prospects, while also engaging your existing customers? It’s true. The ideal strategic approach to advertising on Facebook is simple: Identify prospects using advanced targeting methods (like interests and behavior) Nurture website visitors and custom audiences using remarketing Build lookalik ...

    Brett Mchale/ WordStreamin Social Paid Search- 14 readers -
  • How to Compete in Facebook Ads

    If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want to be…you’re terribly mistaken. Unfortunately for the couch potato marketers of the world, if you want six-pack abs, you’re going to have to put in a little bit more work than that one day a ...

    Brett Mchale/ WordStreamin Affiliate Social How To's- 15 readers -
  • How to Create Amazing Ads for Facebook and Twitter

    Most of the advice you’ll find about running ads on paid social deals with the technical process behind it: what buttons to push, what levers to pull, and so forth. It’s extremely important to sharpen these technical skills because if you can operate the plane, you can fly it places. However, if your plane looks like crap, no one is going to want to fly with you.

    Brett Mchale/ WordStreamin Social Paid Search How To's- 14 readers -
  • Creating Effective Facebook Ads for Lead Gen: The Complete Guide

    If you’re like a vast number of marketers out there, you could be under the impression that advertising on Facebook (or any other type of social media) is limited to branding and customer engagement. If you’re living in this matrix, it’s time for a wakeup call. Let’s take a step back and look at the situation a little differently.

    Brett Mchale/ WordStreamin Social- 29 readers -
  • A Step-by-Step Guide to Using Twitter Ads for Lead Gen

    Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up wasting a ton of money. It may seem like common sense, but when you’re outlining the strategy for your Twitter ads, you should always have your goals in mind.

    Brett Mchale/ Search Engine Journalin Social Twitter- 18 readers -
  • How to Improve Your LinkedIn Profile as a Recent College Grad

    It has been about four months since the class of 2014 received their congratulatory ceremonies in what is often considered as a milestone in their lives. It is also a time where countless seniors are entering their final year of eternal sunshine. The reality of the situation is that many students leave college with a naïve conception of what post-graduate life will be like.

    Brett Mchale/ WordStreamin Social Facebook How To's- 20 readers -