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August 31, 2017 In an effort to help advertisers reach more customers, Bing shows ads for close variations. Close variants can include singular and plural forms, abbreviations, misspellings, punctuations, word blending, accents and stemming. This can help in not only driving additional clicks where the customer intent is the same, but also save you time by not having to buil ...
June 14, 2017 Late last year, Bing Ads announced an update to device targeting by adding desktop as a new option, broadening bid modifier ranges, and allowing complete opt-out for tablet. Those big changes were rolled out global to everyone just in time to finish out the holiday season. We all know with the magnitude of changes that some slip by.
May 24, 2017 Last week, Bing Ads officially announced that on July 31st, 2017, it will end support for creating new and editing existing standard text ads. To help with the transition to expanded text ads, Bing Ads recently made changes to easily convert standard text ads (STA) to expanded text ads (ETA) via the Bing Ads Web UI and Bing Ads Editor.
April 7, 2017 Are you interested in further building out your bidding strategy? If you serve ads across the country or the world this new Bing Ads tool could help. If you visit the Opportunities tab in Bing you will see new suggestions for your location bid adjustments. These new suggestions are based on how your campaigns are performing in different locations.
March 1, 2017 In agency life, you most likely manage multiple accounts. So how do you identify which of those accounts need optimizations in a quick and convenient way? Well, lucky for us Bing Ads has added fuller reporting features to the Accounts Summary page. In addition to providing more performance insight across each of the Bing accounts you manage, you’ll also be able ...
February 1, 2017 Bing Ads recently announced the release of ad extension scheduling. This means you can now control when your extensions are delivered. You’ll have the ability to reduce wasted clicks by scheduling ad extensions to display during the most ideal time for your business. Improve customer experience by catering to targeted customers helping to increase your clic ...
January 5, 2017 I think we can all agree that 2016 has left its mark as another year of overwhelming growth in search. It continues to impart our lives with more answers, more intelligence and more value. Let’s go through some of the highlights from Bing Ads as we move forward and build on our knowledge in 2017.
October 5, 2016 If you haven’t been paying attention, Bing Ads has recently released a slew of updates. Many of these updates follow the AdWords train and should be welcome by PPC professionals. In this post, I’ll go over these 4 crucial updates. Expanded Device Targeting Bing Ads is now giving us more control in setting bid adjustments by device so we can more effectively ...
September 9, 2016 Just a few short months ago, Google announced expanded text ads. At first, there was a little panic in the advertising world. But now that it is rolled out to everyone, marketers are jumping on board and realizing the new norm. Now that expanded text ads have been fully released to all AdWords accounts and the initial shock is over, what now? Bing! Shor ...
August 10, 2016 Most advertisers focus their mobile efforts in Google AdWords. It has been shown that Google brings in a younger crowd that is generally more tech friendly than Bing users. Nearly 40% of Bing’s audience is between the ages of 35-54. But nearly three-quarters of adults use smartphones and spend an average of 108 minutes each day on them.
July 8, 2016 Bing Ads Editor (BAE) for Mac has long been the most highly requested feature on the Bing Ads user forum. In fact, I wrote about the top reasons I couldn’t wait for it a few months ago when Mac users got word that Bing Ads had started work on the Mac version for release in early summer 2016.