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When it comes to email marketing success, sometimes quitting is for winners. I’m willing to bet there are a number of poor email marketing practices that held you back in the past year. What if you resolved to give them up once and for all? No counting calories or cutting out cookies required, just quitting the bad habits that are holding your business back.
How confident are you in your ability to create compelling holiday images? Did you know that posts with images produce 650 percent higher engagement than regular text posts? As a webinar designer and presenter for Constant Contact, one of the most frequently asked questions I hear is how to create images fast.
Imagine you just finished a brand spanking new PDF for your business. Maybe it’s a new menu. An updated catalog. A calendar of upcoming events. Whatever it is, you wish there was an easy way to send the PDF to your email list. Of course, you could always attach the PDF. But you want an easy way to convert the PDF to an email form.
Ugh, writer’s block. It’s everybody’s favorite part of email marketing. Yeah, right. Writer’s block is that wretched feeling when you’re staring at a blank screen, unable to find inspiration. You’ve set aside precious time to create your next newsletter, but now you can’t come up with anything interesting to say.
If you’re like most nonprofits, a huge amount of your funds will be donated during October, November, and December. Get your nonprofit’s online strategy primed to make the most of this year’s giving season by watching recent webinar, How to Prepare for the Holiday Online Giving Season. Nonprofit expert, John Haydon, shares his best advice on: How to put together a simple y ...
You’ve got questions. We’ve got answers. Watch the recording below to see if your questions are answered by Constant Contact marketing experts. We cover your frequently asked email marketing questions, such as: • How to write standout subject lines • How to beat writer’s block • How to reduce the time you spend on email mark ...
I don’t mean to dim your summer glow, but let’s face it — the holidays are just around the corner. Before you know it, you’ll be adding a holiday-themed touch to your business, merchandise, communications, and even your house. This is typically when a lot of our customers ask us if and/or when they should consider using a different email template.
It’s almost over. You’re so close to finishing your marketing email, but suddenly a brain freeze settles in and you can’t think of a dang thing to write for the subject line! You wonder if you’ll ever hit the Send button. We feel your pain. That’s why we’ve come up with these surefire techniques to overcome this particular writer’s block. Try one out for your next subject line: 1.
When a customer gives you their email address, they’re highly engaged and eager to hear from you. But, if you wait too long, you run the risk of the customer forgetting they signed up. Even worse, they may have already spent their money at another business because they forgot about you. Learn how to avoid this costly mistake by creating an automated welcome series that goes o ...
Imagine you’re in the middle of a heat wave. Stuck inside, chilling by the good ol’ AC, you decide to look for something good on TV. You’re flicking through the channels when — BAM! — you land on a movie, right in the middle of the action. You’re intrigued, but full of questions. What’s going on? Why are they fighting? Where are they? Why are they dressed like that? This ...
Raise your hand if your email list is neat and tidy. (Crickets) Yeah, that’s what I thought. For busy small business owners, there is nothing worse than a messy, disorganized, outdated list of email subscribers. Especially if you’ve inherited this list and have no idea how to fix it. Just the thought of tackling it makes you want to slam down your laptop screen right now. Well, don’t do that.
Let’s not beat around the bush here. Sometimes managing your social media is a real headache. You wear so many hats on any given day and inspiration seems hard to come by. Social media is the last thing you want to make time for. We hear you. At Constant Contact, we also manage our social media presence on a daily basis and we all wear many hats too.
Are you confident that you’re doing everything you can to grow your email list? In the final part of our virtual workshop series for retailers: Increase Your Sales with Email Marketing, we’ll discuss: The best ways to ask people to join your email list Exactly what to say to entice people to sign up How growing an email list benefits your business View the session below: View the mate.
I have a confession to make. I have really bad handwriting. There. I said it! So why’d I spill the beans and what does this have to do with your email subscribers? I love to sign up for small business newsletters. Any time I go into a mom and pop shop I ask them if they have an email list. But more often than not, I never receive an email from their business.
You’re using email marketing to grow your small retail business. You’ve put in the time planning your email marketing schedule, writing content for your time-based promotional and non-promotional messages, and designing your emails. But once you’ve hit that send button, how do you know if all of that effort has paid off? In Part Four of our virtual workshop series, Increase Y ...
Congrats! You’ve sent your email campaign to your list of contacts. Now you can sit back and watch the orders pour in, right? Not so fast. Just because you got your message out, doesn’t mean that you can just kick back and relax just yet. Email marketing doesn’t end when you hit ‘Send.’ It’s time to look at your reports so you can evaluate how your email did and take note of ...
We’ve all heard that a picture is worth a thousand words. But could it be worth a thousand dollars? Well, that depends on the images you choose to include in your emails. Using the right images in your email design will command attention, inspire action, and drive sales for your business. Let’s look at how you can use the right images in your next email: Why you need images ...
You know the feeling. It’s the day before your email newsletter goes out, and once again you’re just sitting there, staring at a blank template wondering where the heck to start. Sound familiar? We’ve all been there. Instead of having you feel this way every time you send out an email campaign, we’re going to save your life. Ok, maybe not quite.
The holidays are a busy time for your business. And with so much to do, you may be wondering how you’re going to keep up with your growing list of marketing responsibilities, while also keeping your business running smoothly. When it comes to your email marketing, one of the best ways to save time while still driving important results is by automating the emails you’re sending out.
(Can’t see the video? View it here.) Subject lines are the gatekeepers to successful marketing. If you can get someone to open your email out of curiosity or because they are expecting something satisfying or informative after reading the subject line of your message, it will open the door to the marketing goals you are trying to achieve: more revenue, more donations, and more engagement.