Brian Braiker

  • Best of the week: Publishers tell people to pay up

    Publishing is in the throes of a backlash, a rejection of the scale model that’s premised on amassing giant audience numbers and then making money off ads. That model has proved to be wanting in a time of spiraling prices for standardized ads — and when so many publishers can boast giant audiences. The theme, already becoming familiar, cropped up in several new ways this week.

    Brian Braiker/ Digidayin Social- 14 readers -
  • Power chords and product reviews: A day in the life of Fender’s head of digital

    Kaplan: Fender mender As far as guitar brands go, few are as iconic as Fender. The name alone conjures bellbottomed images of Jimi Hendrix and Jeff Beck, George Harrison and Buddy Holly. This rich legacy (comprising mostly old — or dead — dudes) is also part of the brand’s problem: Nine out of 10 beginners who pick up an axe today will abandon the instrument within three months, ...

    Brian Braiker/ Digiday- 18 readers -
  • Best of the week: Fighting fake news in France

    There is no shortage of media woe out there. Brands want to bring programmatic in house, but find there are significant challenges to achieving efficiencies. French newspaper Le Monde wants to combat the scourge of fake news — like so many newspapers do — so it built a searchable database of 600 disreputable sites. It is finding, however, that what constitutes “fake” news isn’t so cut and dry.

    Brian Braiker/ Digiday- 15 readers -
  • Best of the week: The ad-driven media model is thriving — and so is the shadow CES

    You made it. New year, same old you. If one of your resolutions was to read more Digiday, we’ve got your back. Here are the best stories from the first week of 2017. There’s some looking forward, some looking back and the view from Vegas, right now. Reports of advertising’s death have been greatly exaggerated Annoying ads, the rise of fake news, write-offs and layoffs have dr ...

    Brian Braiker/ Digiday- 16 readers -
  • Best of the week: Elite Daily shrinks as HuffPo looks to grow

    The end of the year is so close you can just about taste it. Although there is no shortage of real (horrifyingly real) news out there, already publishers are running their year-end lists. Digiday is not exempt. But if you want a more recent retrospective, here are the best stories of the week just ending.

    Brian Braiker/ Digiday- 14 readers -
  • Best of the week: Twitter’s woes and Snapchat Live Stories doubts

    To get you ready for the weekend, we’ve rounded up some of our best stories this week. The theme here is platforms — who’s up, who’s down and who’s innovating. Twitter is striking out with publishers while Snapchat has become useful for brands. Facebook, for its part, is making a play for TV dollars. We also have a fun Q&A with a marijuana marketer.

    Brian Braiker/ Digidayin Social- 8 readers -
  • Best of the week: Programmatic’s alt-right problem and Facebook’s double edged sword

    This was a short week, so here’s a little something to chew on as the salt, protein and tryptophan haze begins to lift. Ad tech’s Breitbart dilemma Brands and the agencies that work for them are caught in a tough place when it comes to ads on so-called alt-right websites like Breitbart, which have regularly published articles that stoke nationalist, racist and anti-Semitic sentiments.

    Brian Braiker/ Digiday- 11 readers -
  • Facebook’s post election blues

    As the dust settles on this election, platforms and brands alike are facing a lot of tougher-than-usual questions. From a fake-news furor to metrics blunders, Facebook alone had a busy week of putting out fires: Wednesday morning, Facebook announced it had miscalculated several advertising metrics.

    Brian Braiker/ Digiday- 3 readers -
  • Nate Silver’s Election Day blues, and other top stories from the week

    Well, that happened. The week that’s ending took some turns that a lot of people didn’t see coming, whatever their political persuasion. As the dust settles, we look back over some of the best stories of the week. And don’t worry, only one is even remotely about the election. Nate Silver’s blues On Tuesday night, newsrooms around the world got a pretty rude reminder that good ...

    Brian Braiker/ Digiday- 13 readers -
  • Best of the week: Publishers warm up to AMP, marketers cool on influencers

    As a nation fell in — and out — of love with a certain Kenneth Bone this week, it was business as usual at Digiday. Highlights of the week included a piece on publishers warming to Google’s fast-loading mobile pages program, AMP, why there may be a looming influencer bubble, how all of us can learn from McDonald’s YouTube faceplant and why you should stop treating online video ...

    Brian Braiker/ Digiday- 11 readers -
  • Best of the week: BuzzFeed’s e-commerce dreams, publisher bot nightmares

    Summer is behind us, school is in session and already the Halloween decorations are going up. Does pumpkin have a brand problem? Maybe we’ll address that later this month. For now, it was a strong week of stories at Digiday. Here’s a digest of some of our stronger offerings this week. And remember, if you didn’t catch them earlier, they’re still new to you.

    Brian Braiker/ Digiday- 13 readers -
  • Best of the week: I want my Snapchat TV

    Today’s word of the week is transparency, which comes in all kinds of different flavors. Bleacher Report has a show on Snapchat — but you can’t watch it in the States. Verizon is gobbling up content companies — but can’t guarantee itself an audience. There’s nothing technically illegal about rebates — but clients end up holding the bag for four or five times what they should.

    Brian Braiker/ Digiday- 9 readers -
  • How Facebook is wresting control from publishers and agencies alike

    The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven’t read it yet, it’s still news to you. Here’s a roundup of a few of our best stories for the week ending Sept. 16: About Facebook The social network is building an ad network that is a $1 billion business with 3 mill ...

    Brian Braiker/ Digidayin Social How To's- 10 readers -