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This story first appeared in the spring issue of Digiday magazine, available exclusively to Digiday Pulse members. Join the community to receive the full magazine (and more) here. A riddle for 2017: What is The Huffington Post without the Huffington? As the newly appointed editor-in-chief of the digital media company, Lydia Polgreen’s mandate is to figure that out.
With display cratering and the quest for scale falling out of fashion, publishers have been doubling down on what makes their media brands unique. In order to attract — and attain — a loyal audience it pays to be different. Literally. The prevailing theme in the best Digiday stories of this week is that publishers are working hard at cracking new business models.
Last month, Digiday gathered some the leading lights of European publishing just outside Lisbon for three days of high-level discussions. Among the major themes were the Google-Facebook digital ad duopoly, the lurking specter of ad blocking, cracking programmatic broadly (and the promise of header bidding specifically) and forging direct relationships with readers.
The new issue of Digiday Magazine is out and Lucia Moses has an excellent, in-depth profile of Jessica Lessin, the former Wall Street Journal reporter who launched the Information three years ago. With no name recognition and an output of just two stories a day, the subscription-based tech news site was asking people to pay $399 a year, a figure on a par with the Journal, a jou ...
Another year, another South by Southwest has come and gone. Thanks to the East Coast storm, our correspondents spent more time tweeting angrily at their airlines than they did on the ground in Austin. But we were able to get some interesting insights out of them nonetheless. Brands pulled back on SXSW Yuyu Chen had a nice differentiated piece which pointed out that, big as it ...
If any themes emerged out of our better stories of the past week is was this: “Anything you can do, I can do better.” Agencies are being nipped at by aggressive, resource-rich consulting firms on one side. And on the other, publishers desperate for more revenue streams have gone the content creation route.
While you were busy meeting with the Russian ambassador this week, you may have missed some great content. Here are a few of Digiday’s hotter takes and more insightful analyses from the week that was: The rise of the industry truther Bob Hoffman, agency veteran and author of the Ad Contrarian blog, has a decade-old schtick: He roams the media badlands and calls bullshit on di ...
We gathered nearly 200 publishers from across Europe just outside Lisbon for the Digiday Publishing Summit and asked them to — quite literally — map out their minds. From programmatic to video to ad blocking, here’s a peek inside the minds of a few leaders in the field. Direct relationships with readers “We need to show the value of premium content,” said Martin Ashplant, dig ...
The past year brought with it both good news and bad news for publishers. The good: digital ad spend was up by 20 percent at the beginning of the year, with a total of $17.6 billion spent on digital ads, according to the IAB. The bad news for publishers? They’re not seeing much of that sweet scratch.
Publishing is in the throes of a backlash, a rejection of the scale model that’s premised on amassing giant audience numbers and then making money off ads. That model has proved to be wanting in a time of spiraling prices for standardized ads — and when so many publishers can boast giant audiences. The theme, already becoming familiar, cropped up in several new ways this week.
Another week, another round of Donald Trump brand outrage. Under Armour celebrated the president’s pro-business stance — and its customers responded by burning their gear. Meanwhile, social media platforms have a long history of stealing features from rival platforms — Instagram and Facebook have both cloned Snapchat several times over.
Kaplan: Fender mender As far as guitar brands go, few are as iconic as Fender. The name alone conjures bellbottomed images of Jimi Hendrix and Jeff Beck, George Harrison and Buddy Holly. This rich legacy (comprising mostly old — or dead — dudes) is also part of the brand’s problem: Nine out of 10 beginners who pick up an axe today will abandon the instrument within three months, ...
There is no shortage of media woe out there. Brands want to bring programmatic in house, but find there are significant challenges to achieving efficiencies. French newspaper Le Monde wants to combat the scourge of fake news — like so many newspapers do — so it built a searchable database of 600 disreputable sites. It is finding, however, that what constitutes “fake” news isn’t so cut and dry.
Welcome to ICYMI: The best Digiday stories from the week just ending. This week — indeed this year — there is perhaps nothing quite so important as the inauguration of Donald J. Trump as the 45th president of the United States this very afternoon. There are of course a ton of angles to this story.
You made it to the end of another week. Your reward is a roundup of a few of our best stories of the week, in easy-to-digest, bite-sized TL;DR form. We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days.
You made it. New year, same old you. If one of your resolutions was to read more Digiday, we’ve got your back. Here are the best stories from the first week of 2017. There’s some looking forward, some looking back and the view from Vegas, right now. Reports of advertising’s death have been greatly exaggerated Annoying ads, the rise of fake news, write-offs and layoffs have dr ...
The end of the year is so close you can just about taste it. Although there is no shortage of real (horrifyingly real) news out there, already publishers are running their year-end lists. Digiday is not exempt. But if you want a more recent retrospective, here are the best stories of the week just ending.
It was the worst of years, it was the worst of years. For as superlative as 2016 was, we could think of no better tribute than to come up with our own list of media and marketing’s bests, worsts and mosts. Whether it was Microsoft tapping the zeitgeist by creating an accidentally racist chatbot or a major legacy news publisher announcing its restructuring in a tangle of newspea ...
To get you ready for the weekend, we’ve rounded up some of our best stories this week. The theme here is platforms — who’s up, who’s down and who’s innovating. Twitter is striking out with publishers while Snapchat has become useful for brands. Facebook, for its part, is making a play for TV dollars. We also have a fun Q&A with a marijuana marketer.
In case you missed it, here are a few of our better stories from the week now winding down. Breitbart’s Kellogg’s crusade Breitbart is asking its readers to boycott Kellogg’s after the brand said it was going to pull ads. It is a move concerned observers describe as “tantamount to extortion” and setting a “dangerous precedent.