Brian Braiker

  • Best of the week: Publishers warm up to AMP, marketers cool on influencers

    As a nation fell in — and out — of love with a certain Kenneth Bone this week, it was business as usual at Digiday. Highlights of the week included a piece on publishers warming to Google’s fast-loading mobile pages program, AMP, why there may be a looming influencer bubble, how all of us can learn from McDonald’s YouTube faceplant and why you should stop treating online video ...

    Brian Braiker/ Digiday- 10 readers -
  • Best of the week: BuzzFeed’s e-commerce dreams, publisher bot nightmares

    Summer is behind us, school is in session and already the Halloween decorations are going up. Does pumpkin have a brand problem? Maybe we’ll address that later this month. For now, it was a strong week of stories at Digiday. Here’s a digest of some of our stronger offerings this week. And remember, if you didn’t catch them earlier, they’re still new to you.

    Brian Braiker/ Digiday- 10 readers -
  • Best of the week: I want my Snapchat TV

    Today’s word of the week is transparency, which comes in all kinds of different flavors. Bleacher Report has a show on Snapchat — but you can’t watch it in the States. Verizon is gobbling up content companies — but can’t guarantee itself an audience. There’s nothing technically illegal about rebates — but clients end up holding the bag for four or five times what they should.

    Brian Braiker/ Digiday- 8 readers -
  • How Facebook is wresting control from publishers and agencies alike

    The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven’t read it yet, it’s still news to you. Here’s a roundup of a few of our best stories for the week ending Sept. 16: About Facebook The social network is building an ad network that is a $1 billion business with 3 mill ...

    Brian Braiker/ Digidayin Social How To's- 7 readers -
  • Best of the week: The Olympics show how media’s changed

    The Olympics have come and gone. How many medals did you take home? If there was a meme Olympics, this might get the gold medal: The best part of Simone Biles’ routine. — Cycle (@bycycle) August 11, 2016 This Simone Biles clip, called “Simone in Space,” got over 45 million views total and 577,114 likes on Facebook.

    Brian Braiker/ Digiday- 7 readers -
  • Best of the week: The end of an era for digital media

    Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s starting.

    Brian Braiker/ Digiday- 6 readers -
  • Opinion: Ad agencies face a talent crisis worse than they realize

    Allison Kent-Smith is the founder of the digital technology and education company smith & beta Talent. It’s really all you have at your agency. The collective talent that walks in the doors each day — their skills, behaviors, and habits — equal your agency’s capabilities. Without great talent, agencies are just offices with nice furniture.

    Brian Braiker/ Digiday- 14 readers -
  • Best of the Week: Agencies face new competition from publishers and consultants

    The weekend is here. Time to put on your cargo shorts and read up on the best stories Digiday had on offer this week. Agencies have ageism issues and face new competition Ad agencies are known to face diversity woes, as evidenced by Publicis Groupe exec Kevin Roberts recent inane comments on women. But there’s also the issue of agencies being biased against older employees.

    Brian Braiker/ Digiday- 6 readers -
  • Best of the week: Tweet less; VR more

    The conventions have wrapped and there are plenty of outlets to turn to for astute political analysis. But we here at Digiday are looking at how the media — and the candidates themselves — get their stories out there. This was a big two weeks for streaming live video, for example. Sahil “Sizzle Reel” Patel broke down how five major publishers — from CNN to Univision — flexed th ...

    Brian Braiker/ Digiday- 9 readers -
  • Best of the Week: Snapchat goes to Hollywood, Brits throw a party and we get Trump’ed

    If you’re reading this, we can only hope you’re sitting poolside, feet up, shades on. The week is behind you and you’ve earned a little sand between your toes. Here are a few of the best stories from the week that was here at Digiday. If you missed them the first time around, they’re still news to you. Drag queens, parrots and hog roasts This is what summer agency outings look like in the U.K.

    Brian Braiker/ Digiday- 7 readers -
  • The best of the week: Drinking rum, watching TV and getting on Line

    It is the very thick of summer, which is perhaps why one of our best performing stories of the week was about…booze. In case you missed it, here’s what went down in Digiday this week: Senior piña colada correspondent Tanya Dua provided a nice inside look this week at why Malibu rum is spending 75 percent of its marketing budget on digital.

    Brian Braiker/ Digiday- 6 readers -
  • The best of the week: Google is watching, Kim K is naked and Digiday is growing

    It was a holiday week. It was a rough week. Here, if you missed it, is a rundown of some of the better stories we published from our corner of the internet. Treat this weekly roundup as a vacation for your mind. This week we learn how Google is upping its ad targeting game; how GQ nabbed its two biggest days of traffic ever; how College Humor’s head of video got his big break — ...

    Brian Braiker/ Digiday- 4 readers -
  • The week’s best stories: Digiday’s programmatic manifesto and Brexit’s impact

    You made it to the long weekend. Good for you. Looking for something to do with all that extra free time? Here’s a rundown of what you may have missed at Digiday this week. Go pour yourself one of these cocktail favorites recommended by advertising executives and enjoy! *** Nothing screams “anachronism” quite like a print magazine. And yet, here we are, publishing our second.

    Brian Braiker/ Digiday- 10 readers -
  • Digiday Live: How Hearst and Bloomberg are attacking programmatic

    Ad tech is mired in a mid-life crisis. And in May at the Digiday Programmatic Summit in New Orleans, we gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. But if you weren’t able to attend, or just want a refresher, the best sessions from that conference are now available on iTunes and Stitcher through Digiday Liv ...

    Brian Braiker/ Digiday- 13 readers -
  • VidCon confessional: How real people feel about live video

    Adam Winer is the Senior Director of Video Strategy at Condé Nast Entertainment Thanks to the current push from Facebook, live video has become the latest media company obsession. Publishers are scurrying to broadcast a slew of discussions, demonstrations and the occasional produce implosion. But what do viewers actually want to watch live? How are they watching it? And why? ...

    Brian Braiker/ Digidayin How To's- 13 readers -
  • Best of the week: The real Cannes, the anti-Cannes and Facebook playing favorites

    Like it or not, it’s been all Cannes all week. Chances are, if you weren’t swanning about along the Croisette or sipping seaside rosé, you didn’t care all that much. Snaps and Instagrams from your friends and colleagues may have given you a tinge of FOMO, but fear not. Our very own Shareen Pathak and Jess Davies were on the scene, reporting on what really goes down at the Lions.

    Brian Braiker/ Digiday- 14 readers -
  • ICYMI: Things that want to be other things edition

    Subway wants to be a tech company. Intel wants to be a publisher. Brands want in on your quarter-life crisis. Beijing and Paris both want to be the next ad tech hotbed. Otherwise bright people want to be thought leaders. And the whole world wants to block ads. Call it the FOMO Factor. Or don’t. We just made that up.

    Brian Braiker/ Digiday- 4 readers -