- Our Blog
Publishing is in the throes of a backlash, a rejection of the scale model that’s premised on amassing giant audience numbers and then making money off ads. That model has proved to be wanting in a time of spiraling prices for standardized ads — and when so many publishers can boast giant audiences. The theme, already becoming familiar, cropped up in several new ways this week.
Another week, another round of Donald Trump brand outrage. Under Armour celebrated the president’s pro-business stance — and its customers responded by burning their gear. Meanwhile, social media platforms have a long history of stealing features from rival platforms — Instagram and Facebook have both cloned Snapchat several times over.
Kaplan: Fender mender As far as guitar brands go, few are as iconic as Fender. The name alone conjures bellbottomed images of Jimi Hendrix and Jeff Beck, George Harrison and Buddy Holly. This rich legacy (comprising mostly old — or dead — dudes) is also part of the brand’s problem: Nine out of 10 beginners who pick up an axe today will abandon the instrument within three months, ...
There is no shortage of media woe out there. Brands want to bring programmatic in house, but find there are significant challenges to achieving efficiencies. French newspaper Le Monde wants to combat the scourge of fake news — like so many newspapers do — so it built a searchable database of 600 disreputable sites. It is finding, however, that what constitutes “fake” news isn’t so cut and dry.
Welcome to ICYMI: The best Digiday stories from the week just ending. This week — indeed this year — there is perhaps nothing quite so important as the inauguration of Donald J. Trump as the 45th president of the United States this very afternoon. There are of course a ton of angles to this story.
You made it to the end of another week. Your reward is a roundup of a few of our best stories of the week, in easy-to-digest, bite-sized TL;DR form. We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days.
You made it. New year, same old you. If one of your resolutions was to read more Digiday, we’ve got your back. Here are the best stories from the first week of 2017. There’s some looking forward, some looking back and the view from Vegas, right now. Reports of advertising’s death have been greatly exaggerated Annoying ads, the rise of fake news, write-offs and layoffs have dr ...
The end of the year is so close you can just about taste it. Although there is no shortage of real (horrifyingly real) news out there, already publishers are running their year-end lists. Digiday is not exempt. But if you want a more recent retrospective, here are the best stories of the week just ending.
It was the worst of years, it was the worst of years. For as superlative as 2016 was, we could think of no better tribute than to come up with our own list of media and marketing’s bests, worsts and mosts. Whether it was Microsoft tapping the zeitgeist by creating an accidentally racist chatbot or a major legacy news publisher announcing its restructuring in a tangle of newspea ...
To get you ready for the weekend, we’ve rounded up some of our best stories this week. The theme here is platforms — who’s up, who’s down and who’s innovating. Twitter is striking out with publishers while Snapchat has become useful for brands. Facebook, for its part, is making a play for TV dollars. We also have a fun Q&A with a marijuana marketer.
In case you missed it, here are a few of our better stories from the week now winding down. Breitbart’s Kellogg’s crusade Breitbart is asking its readers to boycott Kellogg’s after the brand said it was going to pull ads. It is a move concerned observers describe as “tantamount to extortion” and setting a “dangerous precedent.
This was a short week, so here’s a little something to chew on as the salt, protein and tryptophan haze begins to lift. Ad tech’s Breitbart dilemma Brands and the agencies that work for them are caught in a tough place when it comes to ads on so-called alt-right websites like Breitbart, which have regularly published articles that stoke nationalist, racist and anti-Semitic sentiments.
As the dust settles on this election, platforms and brands alike are facing a lot of tougher-than-usual questions. From a fake-news furor to metrics blunders, Facebook alone had a busy week of putting out fires: Wednesday morning, Facebook announced it had miscalculated several advertising metrics.
Well, that happened. The week that’s ending took some turns that a lot of people didn’t see coming, whatever their political persuasion. As the dust settles, we look back over some of the best stories of the week. And don’t worry, only one is even remotely about the election. Nate Silver’s blues On Tuesday night, newsrooms around the world got a pretty rude reminder that good ...
This wraps the last week before the 2016 election — more on that Monday. For now though, here are a few of the better stories from this week that you may have missed. Let’s say, hypothetically, Donald Trump loses the election There has been much speculation that Trump, should he lose on Tuesday, might consider launching a broadcast network.
Here’s what you missed this week if you weren’t reading Digiday. Eat your mind veggies now, before the Halloween sugar bacchanal kicks in. Got your “Stranger Things” costume ready? Here we go: Tasty has become a massive part of BuzzFeed’s video business. It generated 1.7 million views on Facebook in September, and its videos now average 22.
As a nation fell in — and out — of love with a certain Kenneth Bone this week, it was business as usual at Digiday. Highlights of the week included a piece on publishers warming to Google’s fast-loading mobile pages program, AMP, why there may be a looming influencer bubble, how all of us can learn from McDonald’s YouTube faceplant and why you should stop treating online video ...
Summer is behind us, school is in session and already the Halloween decorations are going up. Does pumpkin have a brand problem? Maybe we’ll address that later this month. For now, it was a strong week of stories at Digiday. Here’s a digest of some of our stronger offerings this week. And remember, if you didn’t catch them earlier, they’re still new to you.
Today’s word of the week is transparency, which comes in all kinds of different flavors. Bleacher Report has a show on Snapchat — but you can’t watch it in the States. Verizon is gobbling up content companies — but can’t guarantee itself an audience. There’s nothing technically illegal about rebates — but clients end up holding the bag for four or five times what they should.
The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven’t read it yet, it’s still news to you. Here’s a roundup of a few of our best stories for the week ending Sept. 16: About Facebook The social network is building an ad network that is a $1 billion business with 3 mill ...