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In case you missed it, here are a few of our better stories from the week now winding down. Breitbart’s Kellogg’s crusade Breitbart is asking its readers to boycott Kellogg’s after the brand said it was going to pull ads. It is a move concerned observers describe as “tantamount to extortion” and setting a “dangerous precedent.
This was a short week, so here’s a little something to chew on as the salt, protein and tryptophan haze begins to lift. Ad tech’s Breitbart dilemma Brands and the agencies that work for them are caught in a tough place when it comes to ads on so-called alt-right websites like Breitbart, which have regularly published articles that stoke nationalist, racist and anti-Semitic sentiments.
As the dust settles on this election, platforms and brands alike are facing a lot of tougher-than-usual questions. From a fake-news furor to metrics blunders, Facebook alone had a busy week of putting out fires: Wednesday morning, Facebook announced it had miscalculated several advertising metrics.
Well, that happened. The week that’s ending took some turns that a lot of people didn’t see coming, whatever their political persuasion. As the dust settles, we look back over some of the best stories of the week. And don’t worry, only one is even remotely about the election. Nate Silver’s blues On Tuesday night, newsrooms around the world got a pretty rude reminder that good ...
This wraps the last week before the 2016 election — more on that Monday. For now though, here are a few of the better stories from this week that you may have missed. Let’s say, hypothetically, Donald Trump loses the election There has been much speculation that Trump, should he lose on Tuesday, might consider launching a broadcast network.
Here’s what you missed this week if you weren’t reading Digiday. Eat your mind veggies now, before the Halloween sugar bacchanal kicks in. Got your “Stranger Things” costume ready? Here we go: Tasty has become a massive part of BuzzFeed’s video business. It generated 1.7 million views on Facebook in September, and its videos now average 22.
As a nation fell in — and out — of love with a certain Kenneth Bone this week, it was business as usual at Digiday. Highlights of the week included a piece on publishers warming to Google’s fast-loading mobile pages program, AMP, why there may be a looming influencer bubble, how all of us can learn from McDonald’s YouTube faceplant and why you should stop treating online video ...
Summer is behind us, school is in session and already the Halloween decorations are going up. Does pumpkin have a brand problem? Maybe we’ll address that later this month. For now, it was a strong week of stories at Digiday. Here’s a digest of some of our stronger offerings this week. And remember, if you didn’t catch them earlier, they’re still new to you.
Today’s word of the week is transparency, which comes in all kinds of different flavors. Bleacher Report has a show on Snapchat — but you can’t watch it in the States. Verizon is gobbling up content companies — but can’t guarantee itself an audience. There’s nothing technically illegal about rebates — but clients end up holding the bag for four or five times what they should.
The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven’t read it yet, it’s still news to you. Here’s a roundup of a few of our best stories for the week ending Sept. 16: About Facebook The social network is building an ad network that is a $1 billion business with 3 mill ...
“The Tonight Show” did not conquer the internet by accident. Its producer, Gavin Purcell, is perhaps the first late-night show producer in history to have spent his childhood obsessing over video games. With a keen intuition of how to make stuff go viral online (having the Roots “slow jam the news” with President Obama doesn’t hurt), he also understands how important it is to ...
Summer may be winding down, but that’s not reason to not do a (classy) shot of tequila: It’s the weekend! Here are some of the best Digiday stories from the past seven days: It’s been a big week for discussing diversity at agencies. General Mills told Advertising Age that it now requires agencies competing for its business to meet quotas: 50 percent of the creative department ...
The Olympics have come and gone. How many medals did you take home? If there was a meme Olympics, this might get the gold medal: The best part of Simone Biles’ routine. https://t.co/WTpK7D5zQG — Cycle (@bycycle) August 11, 2016 This Simone Biles clip, called “Simone in Space,” got over 45 million views total and 577,114 likes on Facebook.
Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s starting.
Allison Kent-Smith is the founder of the digital technology and education company smith & beta Talent. It’s really all you have at your agency. The collective talent that walks in the doors each day — their skills, behaviors, and habits — equal your agency’s capabilities. Without great talent, agencies are just offices with nice furniture.
The weekend is here. Time to put on your cargo shorts and read up on the best stories Digiday had on offer this week. Agencies have ageism issues and face new competition Ad agencies are known to face diversity woes, as evidenced by Publicis Groupe exec Kevin Roberts recent inane comments on women. But there’s also the issue of agencies being biased against older employees.
The conventions have wrapped and there are plenty of outlets to turn to for astute political analysis. But we here at Digiday are looking at how the media — and the candidates themselves — get their stories out there. This was a big two weeks for streaming live video, for example. Sahil “Sizzle Reel” Patel broke down how five major publishers — from CNN to Univision — flexed th ...
If you’re reading this, we can only hope you’re sitting poolside, feet up, shades on. The week is behind you and you’ve earned a little sand between your toes. Here are a few of the best stories from the week that was here at Digiday. If you missed them the first time around, they’re still news to you. Drag queens, parrots and hog roasts This is what summer agency outings look like in the U.K.
It is the very thick of summer, which is perhaps why one of our best performing stories of the week was about…booze. In case you missed it, here’s what went down in Digiday this week: Senior piña colada correspondent Tanya Dua provided a nice inside look this week at why Malibu rum is spending 75 percent of its marketing budget on digital.
It was a holiday week. It was a rough week. Here, if you missed it, is a rundown of some of the better stories we published from our corner of the internet. Treat this weekly roundup as a vacation for your mind. This week we learn how Google is upping its ad targeting game; how GQ nabbed its two biggest days of traffic ever; how College Humor’s head of video got his big break — ...