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When the business strategy isn’t linked with sales and marketing, the result is that marketers and sellers end up working harder, not smarter. This has a multi-billion dollar impact. Most companies struggle with this according to the Frank Cespedes, author, and Senior Lecturer at Harvard Business School: “Selling [or marketing,] no matter how clever and creative, can’t genera ...
We have more digital marketing channels than ever before, but it’s become even harder to connect with customers. In my role as chief evangelist for MECLABS Institute, MarketingSherpa’s parent company, I get to talk to marketers and thought leaders daily. One thing’s become clear, that there is a growing divide between those who are fully engaged with digital marketing and th ...
Editor’s Note: This interview was edited for length and grammar only. Marketers by the very nature of what they do are constantly trying to predict what’s going to happen next. That could include answering questions like: What’s our next big campaign? How will this new channel perform at generating leads? Will this strategy work? But marketers seldom — if at all — get to si ...
LinkedIn groups are one the many helpful aspects of the professional community available on the platform. It can help you to build connections, get questions answered, share your expertise and demonstrate thought leadership. With this in mind, I started the B2B Lead Roundtable Group to be a community for people to learn and discuss the many facets of B2B lead generation.
Marketing is constantly evolving, because your customers are. It continually begs the question: what is currently working to grow brands? I interviewed three brand owners from Expedia.com, the Ritz-Carlton Hotel Company and Ancestry who are leaders in digital marketing to understand what’s working and what’s not for brand growth currently.