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In just over a decade, WordPress has become the most popular content management system on the web. And as with any hugely popular open source movement, there are plenty of for-profit companies providing premium themes, plugins, hosting, and support. Is it too late for you to get involved? Evidence suggests the contrary — that WordPress is just getting started.
As you likely know, crowdfunding is a way to raise money for a project or venture by pulling contributions from a large number of people, usually online. In 2015 alone, crowdfunding generated an estimated over $34 billion (USD) worldwide. You may not know, however, that the first instance of online crowdfunding dates way back to 1997, when fans underwrote an entire U.S.
Startup, raise money, cash out, repeat. That’s the narrative that Silicon Valley feeds you. Problem is, that approach is not only statistically rare, it’s rarely successful. Most venture-backed companies fail, plain and simple. On the other hand, we have the narrative of the typical small business owner.
Are you a freelancer, consultant, or other provider of professional services to clients? If so, smarter email marketing strategies will get you more clients, and more importantly, better clients. You know, the ones who value your expertise and effort and happily pay your fees. Before I began Copyblogger in 2006, I started and ran three successful service businesses.
Of all the components of a holistic online marketing strategy, search engine optimization (“SEO”) seems to mystify many the most. And it’s true that years back, the key to ranking well in Google was a form of dark art. That’s changed in recent years. Google’s algorithm has gotten smarter, and is more distinctly tuned in to what the audience thinks is relevant and valuable fo ...
I once asked on social media: What’s your biggest challenge when creating compelling content? I didn’t treat it as a poll with various challenges. I wanted pure, unfiltered responses. And the number one answer was: Keeping it original and interesting. So, let’s talk about that today. Meaning + fascination The two elements that lead to reader engagement, social media ...
Bullet points make you a stronger content marketer? Absolutely, if you’re good at writing them. In fact, being a master at writing exceptional bullet points is one of the most important copywriting skills around, second only to headline writing. The goal of strategic bullet points is primarily to keep people reading.
As the leader of a virtual company of more than 65 people located around the world, I wouldn’t have it any other way. Of course, I had a lot of help from my partners getting to this point over the last six years. Nowadays, you have publications like the Harvard Business Review talking about virtual teams and the “post-geographic” office as the next big challenge for enterprise management.
We’re all familiar with the stereotyping of Millennials. Like my own once-denigrated Generation X, “these kids today” are lazy and entitled, right? From my experience with the young people I know and work with, I’m not buying it. And even if there’s some truth to the generalization, a guy like Ryan Holiday blows that perception right out of the water.
Entrepreneurs and independent business people are always working on the next thing, often on the side while we maintain our current income. And as your mind begins to see the world in a more entrepreneurial way, you’ll spot opportunity everywhere. A good problem to have, right? But we know that pure economic opportunity and even the status that comes with success are not eno ...
You’re telling a story. Whether you know it or not, or intend to or not … you absolutely are. Everything you do to market your business is another paragraph, page, or chapter in the story people hear from you. And the story people hear is the one they act (or don’t act) on, and repeat (or don’t repeat) to others.
In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract. Your content must solve real problems and satisfy real desires. So why should it matter how you say it? The reality is, how you say it has always mattered, and it matters even more today. For content marketing, it’s basically the difference between success and failure.
Today is the last day to get your tickets to Digital Commerce Summit, happening October 13-14, 2016, in Denver, CO. The last day unless you want to pay much more, that is. We’ve got great speakers, including Rand Fishkin, Tara Gentile, Jeff Walker, Laura Roeder of Edgar, Kevan Lee of Buffer, and Joanna Wiebe of Copy Hackers, plus Jerod, Pamela, Chris, Sonia, and me.
Digital Commerce Summit is three months away, and we’re all very excited about this inaugural event. It’s happening in Denver, CO on October 13-14, 2016. If you’re a digital entrepreneur, or are interested in getting into the business of creating and selling digital products, this is right up your alley. But you’re going to want to act fast, because the price is going up this month.
We have the technology. We have the business skills. We have virtual ink by the barrel. The writer runs this show. We’re the ones who command the attention. We’re the ones who create the engagement. We’re the ones who influence what people think and do. The writer runs this show. We won’t toil in obscurity waiting for a green-light. We won’t submit to “creativity” by committee.
A lot has happened since we launched Rainmaker two years ago. What started as an easier, more secure, and maintenance-free way to build a powerful website has become a complete digital marketing and sales solution. The website aspects of the Platform are even more powerful, and are now complemented by integrated email, marketing automation, an online course builder, podcast ...
One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn’t. We’ll look at the exceptions in a bit.
The day I first told you about last week is now here. It’s Friday, May 27, 2016 … which means that the price you will pay for an annual investment in Digital Commerce Academy goes up today at 5:00 p.m. Pacific Time (6:00 p.m. Mountain Time, 7:00 p.m. Central Time, 8:00 p.m. Eastern Time). The current price is $395 per year. That’s still our early adopter introductory price. Today at 5:00 p.
A business powered by digital products is ideal. It’s still hard work (naturally), but you don’t have the particular headaches of dealing with clients or shipping physical goods. If you’re considering building a digital business (or adding to your existing one), the premium WordPress market is definitely something you should consider.
I once asked the Copyblogger community to name their biggest writing challenges. From the many responses, a pattern developed: How to get started How to cut the fluff How to finish These three issues are really symptoms of the same painful problem, which boils down to not clearly understanding what you’re trying to accomplish with your writing.