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Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email. And while you’re right that those things are important, that’s not what this article is about.
It’s been less than three months since we launched StudioPress Sites, our new solution that combines the ease of an all-in-one website builder with the flexible power of WordPress. The response and feedback have been phenomenal. And the icing on the cake is that we’re already winning accolades. In an independent speed test performed this month by WebMatros, StudioPress Site ...
When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric. What does it look like in real life? And how exactly does it relate to email marketing? Content marketing is a broader discipline than email marketing, but your email list is the core focus.
Two weeks ago, my side project Further had one of its highest traffic days ever. If you’re not familiar, Further is a personal development email newsletter in which I curate content from around the web. It’s basically whatever I find useful and interesting related to health, wealth, wisdom, and travel.
“Link building” is something I’ve never done in my 19 years of publishing online. In other words, I’ve never spent any time whatsoever emailing strangers and trying to convince them to link to my content. I have, however, been on the receiving end of many link-building requests. And they’ve never worked on me.
Imagine. Imagine a world without search engines … It’s easy if you try. No more surprise Google updates. No more worrying about XML sitemaps, robots.txt, and content analysis and optimization. And perhaps most importantly, no more keyword research. That last one means you’re going to have to go old-school to figure out the language of your audience to reflect it back to them.
An elderly man storms into his doctor’s office, steaming mad. “Doc, my new 22-year-old wife is expecting a baby. You performed my vasectomy 30 years ago, and I’m very upset right now.” “Let me respond to that by telling you a story,” the doctor calmly replies. “A hunter once accidentally left the house with an umbrella instead of his rifle.
Know, like, trust. At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of liking, and mission accomplished, right? It’s ...
We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I’m reminded of this David Ogilvy quote from Ogilvy on Advertising: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.
Art Silverman had a vendetta against popcorn. Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has 37 grams of saturated fat, while the USDA recommends you have no more than 20 grams in an entire day. That’s important information. But instead of simply citing that surprising statistic, Silverman made the message a little more strikin ...
From 2010 through 2015, we at Rainmaker Digital built at a furious pace. Most of that effort was directed at development of the Rainmaker Platform. During that entire time, StudioPress.com worked tirelessly in the background to bankroll our bootstrapped effort to create a full marketing automation platform without outside investors. And it worked.
Back in the 1940s, psychologists Fritz Heider and Marianne Simmel conducted an experiment. They showed study participants an animated film consisting of a rectangle with an opening, plus a circle and two triangles in motion. The participants were then asked to simply describe what they saw in the film. Before you keep reading, take a look at it yourself. I’ll be here when you come back.
Phil Connors is having a bad day … over, and over, and over. The arrogant Pittsburgh weatherman has once again been sent to cover the annual Groundhog Day event in Punxsutawney, Pennsylvania. He soon discovers that visiting once a year wasn’t all that bad, given that he’s now living this particular Groundhog Day again, and again, and again. It all begins at 6:00 a.m., the same way each day.
“Hello, I’m a Mac.” “And I’m a PC.” You remember Apple’s “Get a Mac” series of commercials that ran from May 2006 to October 2009? The commercials were short vignettes featuring John Hodgman as the sweet-yet-bumbling PC and Justin Long as the creative, hip Mac. Those 66 short spots were named the best advertising campaign of the previous decade by Adweek.
Strategy … we all know what it means, right? Just for grins, let’s look at a simple definition: A plan of action designed to achieve a major or overall aim. Clear enough. So why would the majority of content marketers have no documented strategy, according to Content Marketing Institute? And by “documented,” I mean a plan that you literally write down.
One week from today, Copyblogger turns 11 years old. In some ways, it feels like only yesterday that I came up with the concept for this blog in December of 2005 and launched it the next month. Except that I was 38 at the time, and now … I’m not (ahem). There was plenty of emerging talk about commercial blogging going on back then, and Copyblogger was specifically designed ...
In the beginning, there was blogging. And for businesses looking to build an audience that helped grow the bottom line, it was good. In fact, many of the leaders in the digital marketing space started as blogs and evolved into multi-million dollar businesses. I personally have immense gratitude for what Rainmaker Digital has been able to achieve, and it all traces back to th ...
First off, check out this quotation: “It is easier to resist at the beginning than at the end.” – Leonardo da Vinci Now, let me ask you this … How do you spark the buying process without a lot of high-pressure, high-hype selling? You do it by getting the reader, listener, or viewer to imagine buying from you, even before you’ve presented the full offer.
Many freelancers dream of the day that they’ll have sources of income other than from client work. Some hope to stop taking clients for good in favor of selling online training instead. Carrie Dils did just that. A long time web developer, Carrie adopted the WordPress platform to do client work as a freelancer. But it was when she started training people over at Lynda.
It’s been almost two years since I started Further, my curated email newsletter about personal growth. And there’s no mistaking that the project was inspired by Dave Pell’s NextDraft. Content curation is all about becoming a trusted editorial source that finds the best information within a certain topic from amongst the valueless clickbait and mediocre dross that overruns the web.