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Tim Ferris broke into popular consciousness nine years ago with the release of The 4-Hour Workweek. He’s gone on to create a series of books based on the “4-Hour” concept. That’s in addition to a wildly popular blog, podcast, and even a TV show. But in economic terms, all of that pales in comparison to Tim’s success as an angel investor; he’s sco ...
Back in 2006, Gary Vaynerchuk started a daily video show that turned wine criticism on its head. More importantly, it took his family wine business from $3 million-a-year to a $60 million-a-year ecommerce juggernaut. From there, Gary did something that surprised a lot of people, including me. He started a digital marketing agency called VaynerMedia.
The other day I was listening to the “classic alternative” channel on SiriusXM. “Message of Love” by the Pretenders was on. In the song, Chrissie Hynde sings: “We are all of us in the gutter. But some of us are looking at the stars.” Wait a minute … didn’t Oscar Wilde say that in the late 1800s? Or how about when the late, great Kurt Cobain sang: “Just because you’re ...
Many people go out on their own in pursuit of the perfect lifestyle. Of course, “perfect” is entirely subjective. Maybe it’s to become a digital nomad and travel the world. For others, it’s the freedom to work from home and be closer to family. And still others are chasing audacious goals and world domination.
Virtual conferences have been around for years. They provide the education of a live event, without the expense of travel, hotel, and other “real world” costs that live events bring. That’s the benefit to attendees. Entrepreneurs can use virtual conferences as a way to build or expand an audience, while also developing a membership product. And they can be an amazing springboard.
The ancient Greeks — notably Aristotle — used anecdotal observation to nail much of what we know about persuasion. The fundamentals of the art haven’t changed much in 2,300 years, because human nature hasn’t changed, even as the context in which we operate has changed dramatically. In the 20th century, social psychology took the ancient principles of rhetoric and proved them ...
If you’re in business, someone’s got to buy something for you to make money. At least last time I checked. And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical assertion, no? But I hear you. Over and over you’re told that people buy according to emotion, and it seems not to make sense when it ...
In just over a decade, WordPress has become the most popular content management system on the web. And as with any hugely popular open source movement, there are plenty of for-profit companies providing premium themes, plugins, hosting, and support. Is it too late for you to get involved? Evidence suggests the contrary — that WordPress is just getting started.
As you likely know, crowdfunding is a way to raise money for a project or venture by pulling contributions from a large number of people, usually online. In 2015 alone, crowdfunding generated an estimated over $34 billion (USD) worldwide. You may not know, however, that the first instance of online crowdfunding dates way back to 1997, when fans underwrote an entire U.S.
Startup, raise money, cash out, repeat. That’s the narrative that Silicon Valley feeds you. Problem is, that approach is not only statistically rare, it’s rarely successful. Most venture-backed companies fail, plain and simple. On the other hand, we have the narrative of the typical small business owner.
Are you a freelancer, consultant, or other provider of professional services to clients? If so, smarter email marketing strategies will get you more clients, and more importantly, better clients. You know, the ones who value your expertise and effort and happily pay your fees. Before I began Copyblogger in 2006, I started and ran three successful service businesses.
Of all the components of a holistic online marketing strategy, search engine optimization (“SEO”) seems to mystify many the most. And it’s true that years back, the key to ranking well in Google was a form of dark art. That’s changed in recent years. Google’s algorithm has gotten smarter, and is more distinctly tuned in to what the audience thinks is relevant and valuable fo ...
I once asked on social media: What’s your biggest challenge when creating compelling content? I didn’t treat it as a poll with various challenges. I wanted pure, unfiltered responses. And the number one answer was: Keeping it original and interesting. So, let’s talk about that today. Meaning + fascination The two elements that lead to reader engagement, social media ...
Bullet points make you a stronger content marketer? Absolutely, if you’re good at writing them. In fact, being a master at writing exceptional bullet points is one of the most important copywriting skills around, second only to headline writing. The goal of strategic bullet points is primarily to keep people reading.
As the leader of a virtual company of more than 65 people located around the world, I wouldn’t have it any other way. Of course, I had a lot of help from my partners getting to this point over the last six years. Nowadays, you have publications like the Harvard Business Review talking about virtual teams and the “post-geographic” office as the next big challenge for enterprise management.
We’re all familiar with the stereotyping of Millennials. Like my own once-denigrated Generation X, “these kids today” are lazy and entitled, right? From my experience with the young people I know and work with, I’m not buying it. And even if there’s some truth to the generalization, a guy like Ryan Holiday blows that perception right out of the water.
Entrepreneurs and independent business people are always working on the next thing, often on the side while we maintain our current income. And as your mind begins to see the world in a more entrepreneurial way, you’ll spot opportunity everywhere. A good problem to have, right? But we know that pure economic opportunity and even the status that comes with success are not eno ...
You’re telling a story. Whether you know it or not, or intend to or not … you absolutely are. Everything you do to market your business is another paragraph, page, or chapter in the story people hear from you. And the story people hear is the one they act (or don’t act) on, and repeat (or don’t repeat) to others.
In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract. Your content must solve real problems and satisfy real desires. So why should it matter how you say it? The reality is, how you say it has always mattered, and it matters even more today. For content marketing, it’s basically the difference between success and failure.
Today is the last day to get your tickets to Digital Commerce Summit, happening October 13-14, 2016, in Denver, CO. The last day unless you want to pay much more, that is. We’ve got great speakers, including Rand Fishkin, Tara Gentile, Jeff Walker, Laura Roeder of Edgar, Kevan Lee of Buffer, and Joanna Wiebe of Copy Hackers, plus Jerod, Pamela, Chris, Sonia, and me.