Brian Clark

  • Create Your First WordPress Product, with Chris Lema

    In just over a decade, WordPress has become the most popular content management system on the web. And as with any hugely popular open source movement, there are plenty of for-profit companies providing premium themes, plugins, hosting, and support. Is it too late for you to get involved? Evidence suggests the contrary — that WordPress is just getting started.

    Brian Clark/ Copybloggerin Blogging- 6 readers -
  • Get More Clients With Smarter Email Marketing

    Are you a freelancer, consultant, or other provider of professional services to clients? If so, smarter email marketing strategies will get you more clients, and more importantly, better clients. You know, the ones who value your expertise and effort and happily pay your fees. Before I began Copyblogger in 2006, I started and ran three successful service businesses.

    Brian Clark/ Copybloggerin EMail- 9 readers -
  • SEO that Grows Your Business with John Jantsch

    Of all the components of a holistic online marketing strategy, search engine optimization (“SEO”) seems to mystify many the most. And it’s true that years back, the key to ranking well in Google was a form of dark art. That’s changed in recent years. Google’s algorithm has gotten smarter, and is more distinctly tuned in to what the audience thinks is relevant and valuable fo ...

    Brian Clark/ Copybloggerin SEO- 8 readers -
  • 2 Essential Elements of Irresistible Content

    I once asked on social media: What’s your biggest challenge when creating compelling content? I didn’t treat it as a poll with various challenges. I wanted pure, unfiltered responses. And the number one answer was: Keeping it original and interesting. So, let’s talk about that today. Meaning + fascination The two elements that lead to reader engagement, social media ...

    Brian Clark/ Copybloggerin Social Content- 13 readers -
  • Building Your Virtual Team with Jess Ostroff

    As the leader of a virtual company of more than 65 people located around the world, I wouldn’t have it any other way. Of course, I had a lot of help from my partners getting to this point over the last six years. Nowadays, you have publications like the Harvard Business Review talking about virtual teams and the “post-geographic” office as the next big challenge for enterprise management.

    Brian Clark/ Copyblogger- 11 readers -
  • The Stoic Entrepreneur with Ryan Holiday

    We’re all familiar with the stereotyping of Millennials. Like my own once-denigrated Generation X, “these kids today” are lazy and entitled, right? From my experience with the young people I know and work with, I’m not buying it. And even if there’s some truth to the generalization, a guy like Ryan Holiday blows that perception right out of the water.

    Brian Clark/ Copyblogger- 9 readers -
  • How to Find Your Next Big Thing

    Entrepreneurs and independent business people are always working on the next thing, often on the side while we maintain our current income. And as your mind begins to see the world in a more entrepreneurial way, you’ll spot opportunity everywhere. A good problem to have, right? But we know that pure economic opportunity and even the status that comes with success are not eno ...

    Brian Clark/ Copyblogger- 11 readers -
  • How to Craft a Marketing Story that People Embrace and Share

    You’re telling a story. Whether you know it or not, or intend to or not … you absolutely are. Everything you do to market your business is another paragraph, page, or chapter in the story people hear from you. And the story people hear is the one they act (or don’t act) on, and repeat (or don’t repeat) to others.

    Brian Clark/ Copybloggerin Content- 12 readers -
  • How to Make Your Writing Real

    In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract. Your content must solve real problems and satisfy real desires. So why should it matter how you say it? The reality is, how you say it has always mattered, and it matters even more today. For content marketing, it’s basically the difference between success and failure.

    Brian Clark/ Copybloggerin Content How To's- 15 readers -
  • Last Day to Save Big on Digital Commerce Summit

    Today is the last day to get your tickets to Digital Commerce Summit, happening October 13-14, 2016, in Denver, CO. The last day unless you want to pay much more, that is. We’ve got great speakers, including Rand Fishkin, Tara Gentile, Jeff Walker, Laura Roeder of Edgar, Kevan Lee of Buffer, and Joanna Wiebe of Copy Hackers, plus Jerod, Pamela, Chris, Sonia, and me.

    Brian Clark/ Copyblogger- 14 readers -
  • Top 3 Reasons to Get Your Digital Commerce Summit Tickets Now

    Digital Commerce Summit is three months away, and we’re all very excited about this inaugural event. It’s happening in Denver, CO on October 13-14, 2016. If you’re a digital entrepreneur, or are interested in getting into the business of creating and selling digital products, this is right up your alley. But you’re going to want to act fast, because the price is going up this month.

    Brian Clark/ Copyblogger- 11 readers -
  • The Writer Runs This Show [SlideShare]

    We have the technology. We have the business skills. We have virtual ink by the barrel. The writer runs this show. We’re the ones who command the attention. We’re the ones who create the engagement. We’re the ones who influence what people think and do. The writer runs this show. We won’t toil in obscurity waiting for a green-light. We won’t submit to “creativity” by committee.

    Brian Clark/ Copyblogger- 19 readers -
  • Try the Rainmaker Platform for Free (No Credit Card Required)

    A lot has happened since we launched Rainmaker two years ago. What started as an easier, more secure, and maintenance-free way to build a powerful website has become a complete digital marketing and sales solution. The website aspects of the Platform are even more powerful, and are now complemented by integrated email, marketing automation, an online course builder, podcast ...

    Brian Clark/ Copyblogger- 12 readers -
  • Does Your Copy Pass the ‘Forehead Slap’ Test?

    One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn’t. We’ll look at the exceptions in a bit.

    Brian Clark/ Copybloggerin Content- 26 readers -
  • The Price of Digital Commerce Academy Goes Up Today

    The day I first told you about last week is now here. It’s Friday, May 27, 2016 … which means that the price you will pay for an annual investment in Digital Commerce Academy goes up today at 5:00 p.m. Pacific Time (6:00 p.m. Mountain Time, 7:00 p.m. Central Time, 8:00 p.m. Eastern Time). The current price is $395 per year. That’s still our early adopter introductory price. Today at 5:00 p.

    Brian Clark/ Copyblogger- 11 readers -
  • The 5-Step Process that Solves 3 Painful Writing Problems

    I once asked the Copyblogger community to name their biggest writing challenges. From the many responses, a pattern developed: How to get started How to cut the fluff How to finish These three issues are really symptoms of the same painful problem, which boils down to not clearly understanding what you’re trying to accomplish with your writing.

    Brian Clark/ Copybloggerin Content- 16 readers -