brian colbert

  • Op-ed: Let’s not ruin native ads like we did banners

    Brian Colbert is chief revenue officer at Native is the most popular six-letter word in digital advertising right now. Everyone is attempting to ride the native tidal wave, accepting as gospel that native ads will work for publishers, marketers and users. Here’s the dirty little secret no one in the ad business wants to admit: people hate advertising.

    Digiday- 5 readers -