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“Our first restaurant opened in North Miami in 1972, and since then we have grown to over 160 locations in 34 countries,” says Tony Roma’s Media and Communications Manager Jay Winborne. “Despite our growth, we struggled with brand awareness,” he says. “We needed a PR solution that helped us showcase our strengths to customers, build brand awareness and show how our actions make a difference.
Oreo was the belle of the 2013 Super Bowl when its “Dunk in the Dark” tweet riffed off the mid-game blackout, earning thousands of retweets and hundreds of media mentions. But how exactly have Oreo and a handful of other brands since this epic tweet made such a splash with real-time tactics? MWW’s Alissa Blate shed some light on how to effectively do real-time PR and marketi ...
“We needed to increase our media reach, but being in a niche market made that difficult,” says Elizabeth Oviedo, Symmetry Software marketing manager. “Our customers and prospects only trust certain publications.” That’s why the Scottsdale, Arizona-based payroll software business turned to the Vocus PR Suite.
PR professionals and communicators often see the latest piece of technology – whether a social network, device or something else – as a cure-all. But technology doesn’t mean you can put your feet up and watch as you rack up results. You have to analyze its potential, implement it properly and find new ways of measuring success.
This is a guest post by Jessica Bates, who attended #FutureofPR, Vocus and Cision’s coming out event. On a humid October night in Washington, DC, an excited group of PR professionals and social media influencers gathered for an announcement from Vocus and Cision. We spotted Tinu Abayomi-Paul chatting with Mayra Ruiz-McPherson and Shashi Bellamkonda.
This is a guest post by Alissa Blate. Her webinar “Make the Most of Your PR With Real-Time Tactics” will take place on Oct. 22. Quality tools, a team of creative and quick thinkers and one cohesive mindset. Each is essential to successful real-time marketing and PR, where organizations leverage opportunities for their clients by capitalizing on social media trends, pop cu ...
Too often brands forget that their messaging has a real, human audience. They create and disseminate content without considering how it will further relationships. Perhaps, it’s because so much of modern communication occurs while sitting in front of a computer. They don’t see faces, pain points, needs and wants.
To pitch well, you have to understand the pressures of reporters and how they see you, says former CBS News executive Batt Humphreys. One way to get that perspective is to shadow a reporter or producer. But who has the time and access to do that? With over 30 years of news industry experience, Batt simulated the shadowing experience at his Vocus webinar.
Do you think that PR just stands for public relations? It actually stands for a whole lot more. In his newly released e-book “What If PR Stood for People and Relationships?,” award-winning author Brian Solis discusses how to build relationships in the digital era. According to Brian, relationship building in today’s world of smartphones, social media and big data requires ...
Anyone who has worked in PR for more than a week knows the importance of goal setting, qualitative and quantitative metrics and predictive analytics. Despite understanding measurement’s importance and myriad benefits, many PR pros don’t do it because gathering and interpreting data can seem overwhelming.
This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco. Three years ago, Facebook announced that it had reached its 1 million advertisers landmark, each using the website to advertise for the first time ever. The company got its name, and reputation, and quickly revenue soared.
There are tips for pitching journalists, tips for pitching bloggers and pitching tips in the age of social media. All those tips won’t do you any good, if you can’t find the right reporters for your brand. With so many digital outlets, influential blogs and industry publications, it can be difficult to find the right reporter to pitch.
“New Orleans relies on tourism. It’s one of the largest industries in Louisiana,” says Lea Sinclair. “It provides 78,000 jobs and brings the city billions of dollars.” As director of communications for the New Orleans Tourism Marketing Corporation (NOTMC), Lea should know. She promotes the city’s culture, cuisine and events. The NOTMC is a city agency,” Lea explains.
If Day 3 of AMEC’s Measurement Week in NYC had a one-word theme, it might be “different.” Laura A. Grover, senior digital strategy director at Quintiles, discussed how regulated industries use social media, while providing universal social best practices. After that, K.C. Brown, general manager of Cision Global Analysts, discussed why measuring PR doesn’t have a one-size-fits-all formula.
Day 2 of AMEC’s Measurement Week NYC started off with Help a Reporter Out (HARO) founder Peter Shankman showing how measurement plays a role in everyday events and closed with Western Governors University (WGU) data scientist Matt Poulton discussing predictive analytics. Let’s take a look at some highlights from those two presentations.
AMEC Measurement Week in NYC kicked off on September 15 with a great presentation by Mark Schaefer and an informative panel moderated by Peter Himler and featuring Shonali Burke, Chris Penn, Sharam Fouladgar-Mercer and Heidi Sullivan. While nothing beats seeing the action first-hand, here are some of the key takeaways from each of the speakers at the event.
This is a guest post by the founder of Zoetica Media Kami Huyse. Her “Master PR Measurement” webinar takes place on September 17. Talking about social media measurement with a variety of organizations has given me the opportunity to hear all kinds of reasons why people don’t measure their communication and social media programs.
This post was written by Vocus Senior Product Marketing Manager Brendon O’Donovan. Today, we launched several new customer-focused features and services in the Vocus PR Suite as part of our fall 2014 update. These new offerings span media monitoring, reporting, professional services and PRWeb.
Users constantly adopt new behaviors, preferences and technologies. Social networks play catch up, adding new features and making changes to user experiences. This creates new opportunities and challenges for PR and marketing pros. But because the updates roll out so quickly (and sometimes without much fanfare), it’s easy to miss the latest changes.
This post is an excerpt from Vocus’ latest white paper “How to Use Content Marketing to Generate Engagement and Coverage.” PR pros use content to reach everyone they need to engage, including customers and the media. On occasion, a single blog post, infographic, video or social post will reach and engage all of your audiences, but that is an exception.