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Data is the present and future of marketing. Few people, if any, can argue that. However, the general public, including your target audience, has become wary of the whys, hows and whens of data collection. How can you avoid the creepy factor? Software Advice surveyed 385 U.S. respondents to see how a business’s collection practices affect prospects and existing customers.
This is a guest post by Chris Brogan, author of The Freaks Shall Inherit the Earth. I’m doing a webinar this week with Vocus, and the other day I gave you some ideas on what I’d cover. I’ve got more. For instance, I barely talked about passion. What Does Freak-Level Passion Do for a Business? I think that passion is often what’s missing in business. We hire for experience. We hire for skill.