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Just how much does your web platform affect your SEO success? WordPress devotees have long claimed that one of the best reasons to select WordPress is the myriad of SEO plugins available for the content management system. The popular Yoast SEO plugin, for example, offers advanced onsite optimization, including page content, image titles, XML sitemaps and meta descriptions.
Google is constantly rolling out updates to its search algorithm to improve the quality of the sites that appear within search engine results pages (SERPs). These changes often spark turmoil within the SEO community, outraging some and prompting others to find new best practices that fit the bill and make the sites that they manage “Google friendly”.