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Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up, our “request for more information” goal was down (one of the primary KPIs).
Hiring a digital marketing agency is a big decision you should carefully research and study out. While choosing the right digital marketing agency can help you tap into the vast potential of online marketing, the wrong digital marketing agency can drain your funds and resources as they lead you down a path to nowhere.
Want to win online? Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need to gain a competitive edge.
Not long after the introduction of Google Authorship in the summer of 2011, many online marketers started to speculate as to whether the authority of an author could influence author visibility in Google Search. These conversations grew more frequent as some users’ Google+ profiles started to amass authority, and as a result, started to become more visible in and out of personalized search.