brian kearney

  • Brand Strategy: Leveraging Current Events & Marketing Trends

    Opportunistic advertising surely isn’t a new phenomenon. However, pop culture has never been as widely transmitted as it is today. Thanks to the constant presence and persuasiveness of social media and the internet, consumers are now far more receptive to public interests. Brands are taking advantage of the ever-growing collection of pop culture trends, and using them to market ...

    ROI Factor Blog- 27 readers -