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Opportunistic advertising surely isn’t a new phenomenon. However, pop culture has never been as widely transmitted as it is today. Thanks to the constant presence and persuasiveness of social media and the internet, consumers are now far more receptive to public interests. Brands are taking advantage of the ever-growing collection of pop culture trends, and using them to market ...
There are millions of mobile apps out on the market that claim to be “the”app that’s going to make your life in digital PR tremendously easier. In most cases that couldn’t be farther from the truth. However, finding the apps that suit your needs is like striking gold, and they will hold a vital spot in your arsenal of digital tools.
Leveraging current events and other breaking news items is one of the oldest, and still most effective, PR techniques. Injecting your ideas or angles into recent news to draw attention to your content and business is referred to as "newsjacking," and it's a fantastic tactic for any business to put into practice.
Planning and executing an effective public relations campaign is no easy task. It takes more than a few Tweets, Facebook posts, and calls to the local newspaper to build brand awareness, increase sales, and drive more traffic to one’s business. Strategy, appropriate and relevant content generation, and engagement—among other things, must be taken into account when developing th ...