brian kearney

  • Brand Strategy: Leveraging Current Events & Marketing Trends

    Opportunistic advertising surely isn’t a new phenomenon. However, pop culture has never been as widely transmitted as it is today. Thanks to the constant presence and persuasiveness of social media and the internet, consumers are now far more receptive to public interests. Brands are taking advantage of the ever-growing collection of pop culture trends, and using them to market ...

    ROI Factor Blog- 27 readers -
  • 5 Digital Public Relations Tips for Securing Timely Placements

    Leveraging current events and other breaking news items is one of the oldest, and still most effective, PR techniques. Injecting your ideas or angles into recent news to draw attention to your content and business is referred to as "newsjacking," and it's a fantastic tactic for any business to put into practice.

    ROI Factor Blogin Social- 16 readers -
  • 5 Ways To Build Social Media Marketing Into Your PR Strategy

    Planning and executing an effective public relations campaign is no easy task. It takes more than a few Tweets, Facebook posts, and calls to the local newspaper to build brand awareness, increase sales, and drive more traffic to one’s business. Strategy, appropriate and relevant content generation, and engagement—among other things, must be taken into account when developing th ...

    ROI Factor Blogin Social- 23 readers -