- Our Blog
Industry Alert: FTC Lead Generation Workshop by Brian Littleton - President 2014 PMA Board of Directors | Nov 6, 2015 | Industry News and Events | On October 30, 2015 – The FTC held a workshop titled “Follow the Lead” which discussed lead generation and the assorted privacy and consumer concerns that go along with it.
Reach Performance Marketing’s Top Executives by Brian Littleton - President 2014 PMA Board of Directors | Sep 30, 2015 | Industry News and Events | The PMA hosts an annual Founders and CEO’s Cocktail Party in conjunction with Affiliate Summit West. The guest list is limited to top executives of member and potential member organizations.
Big News For Affiliate Marketers, or is it? – Yahoo gains 20% in the Search Market, Maybe? by Brian Littleton - President 2014 PMA Board of Directors | Dec 6, 2014 | Industry News and Events | There has always been a large emphasis on search marketing, often just referred to as “Search” in the Performance Marketing Industry.
Performance Marketing Results from Black Friday and Cyber Monday by Brian Littleton - President 2014 PMA Board of Directors | Dec 6, 2014 | Industry News and Events | As the results come in from Black Friday and Cyber Monday, most notably the report from comScore indicating that Monday was the heaviest online spending day to date, the Performance Marketing Association (PMA) gathered results.
For background, I highly recommend you read the official release from Facebook here but to save you a little time, I’ll summarize. Facebook has determined, through polling of their users, that it would be an improvement to have less business promotional posts showing in the News Feed. This means less organic reach for businesses who uses Pages on Facebook to distribute conte ...
The Performance Marketing Association has collected a number of resources from our members designed to help you, as either a retailer or an affiliate marketer, get more out of your Black Friday, Cyber Monday, and remaining Q4 strategies. For Affiliates and Bloggers: From FMTC.com – A Guide for Affiliates to Get Their Deal Pages Ready in Advance! Many bloggers and website ow ...
PMA Elections Complete – Congratulations – and Thank You! by Brian Littleton - President 2014 PMA Board of Directors | Nov 10, 2014 | Uncategorized | First – thank you to everyone who participated, whether it be as a nominee or as a voter. It is critical to our organization in order to move forward the we have great candidates every year (which we do) as well as strong vote ...