Brian Littleton

  • Industry Alert: FTC Lead Generation Workshop

    Industry Alert: FTC Lead Generation Workshop by Brian Littleton - President 2014 PMA Board of Directors | Nov 6, 2015 | Industry News and Events | On October 30, 2015 – The FTC held a workshop titled “Follow the Lead” which discussed lead generation and the assorted privacy and consumer concerns that go along with it.

    Brian Littleton/ The PMA- 6 readers -
  • Reach Performance Marketing’s Top Executives

    Reach Performance Marketing’s Top Executives by Brian Littleton - President 2014 PMA Board of Directors | Sep 30, 2015 | Industry News and Events | The PMA hosts an annual Founders and CEO’s Cocktail Party in conjunction with Affiliate Summit West. The guest list is limited to top executives of member and potential member organizations.

    Brian Littleton/ The PMA- 6 readers -
  • Performance Marketing Results from Black Friday and Cyber Monday

    Performance Marketing Results from Black Friday and Cyber Monday by Brian Littleton - President 2014 PMA Board of Directors | Dec 6, 2014 | Industry News and Events | As the results come in from Black Friday and Cyber Monday, most notably the report from comScore indicating that Monday was the heaviest online spending day to date, the Performance Marketing Association (PMA) gathered results.

    Brian Littleton/ The PMAin Affiliate- 8 readers -
  • PMA Industry Resources for Black Friday and Cyber Monday

    The Performance Marketing Association has collected a number of resources from our members designed to help you, as either a retailer or an affiliate marketer, get more out of your Black Friday, Cyber Monday, and remaining Q4 strategies. For Affiliates and Bloggers: From FMTC.com – A Guide for Affiliates to Get Their Deal Pages Ready in Advance! Many bloggers and website ow ...

    Brian Littleton/ The PMAin Affiliate- 4 readers -
  • PMA Elections Complete – Congratulations – and Thank You!

    PMA Elections Complete – Congratulations – and Thank You! by Brian Littleton - President 2014 PMA Board of Directors | Nov 10, 2014 | Uncategorized | First – thank you to everyone who participated, whether it be as a nominee or as a voter. It is critical to our organization in order to move forward the we have great candidates every year (which we do) as well as strong vote ...

    Brian Littleton/ The PMA- 4 readers -